Manuel Frias is working to change the data visualization culture at HELCOM, where he has worked for 6 years. He became interested in data visualization after seeing books on the topic and realized there was room for improvement. His mission is to challenge traditional views that scientists and policymakers don't need to pay special attention to visualization. Some obstacles include perceptions that simplifying means dumbing down and that people don't know how to draw. Frias is using subtle strategies like putting design books in communal areas and including more graphs in reports to gradually influence the culture over time.