Visualization Tools for Turning Information into Insights
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This document discusses visualization tools for turning information into insights. It provides an overview of different types of visualizations including charts and graphs, data maps, diagrams, and infographics. Examples are given for each type of visualization along with the purpose they serve and tips on choosing the right graphic to convey a message effectively. A variety of online tools are also listed that can be used to create visualizations from data.
Visualization Tools for Turning Information into Insights
- 1. Visualization Tools for Turning Information Into Insights Marcy Phelps Phelps Research September 11, 2013 www.phelpsresearch.com Twitter: #websearchu @marcyphelps 1
- 3. Information is a commodity! Can you be replaced? www.PhelpsResearch.com 3
- 4. We’re drowning in information! www.PhelpsResearch.com 4
- 6. What’s your value? Information Insights www.PhelpsResearch.com 6
- 7. Info Pro Info Analyst www.PhelpsResearch.com 7
- 8. Info Pro Info Analyst Patterns Information flow Comparisons Relationships Format for usability SO WHAT? www.PhelpsResearch.com 8
- 9. Information Visualization Increasingly visual world Information becomes Readable Logical/memorable Usable www.PhelpsResearch.com 9
- 12. Choosing the right graphic Tools for creating graphics Tips for effective graphics www.PhelpsResearch.com 12
- 13. www.PhelpsResearch.com 13 Interactive vs. static Charts and graphs Data maps Diagrams Infographics Word clouds Dashboards Images Video etc.
- 14. Numerical data • Chart Geography • Data map Concepts • Diagram www.PhelpsResearch.com 14
- 15. Charts/Graphs 20% 25% 20% 35% 25% 40% 25% 50% Bar 4 Bar 3 Bar 2 Bar 1 Say It With Charts: The executive’s guide to visual communication, Gene Zelazny www.PhelpsResearch.com 15
- 16. Step 1: What’s my message? Step 2: Kinds of comparisons? Component Item Time series Frequency distribution Correlation www.PhelpsResearch.com 16 20% 25% 20% 35% 25% 40% 25% 50% Bar 4 Bar 3 Bar 2 Bar 1
- 17. Component comparison Percentage of a total Share, percentage of total, accounted for X percent Pie chart www.PhelpsResearch.com 17
- 18. Item comparison Ranking of items Larger than, smaller than, equal to, exceeded, rank www.PhelpsResearch.com 18 Bar chart
- 19. Time series comparison Changes over time Increasing, decreasing, fluctuating, remaining constant www.PhelpsResearch.com 19
- 21. Frequency distribution Items within ranges Range of, concentration, X to Y range www.PhelpsResearch.com 21 Step column or Line chart
- 22. Correlation comparison Relationship between variables Related to, increases with, decreases with, changes with, varies with www.PhelpsResearch.com 22
- 23. Scatter/dot/bubble chart Paired bar chart www.PhelpsResearch.com 23
- 24. Tools for charts/graphs Excel Chart Wizard ChartGizmo.com Google Developers Chart Wizard (http://snipurl.com/27mnhv5) DIYChart.com www.PhelpsResearch.com 24
- 26. www.PhelpsResearch.com 26 Type of info? No numerical data Pushpin Multiple symbol Numerical (Single field) Shaded area Shaded/Sized circle Multiple symbol Numerical (Multiple fields) Pie chart Column chart
- 27. Pushpin map Multiple symbol map www.PhelpsResearch.com 27
- 30. Pie chart map Column chart map www.PhelpsResearch.com 30
- 31. Tools for data maps Microsoft MapPoint (http://snipurl.com/27mniz8) Google Fusion Tables (http://snipurl.com/27mnk8r) Click2Map.com Mapland (www.softill.com) SmartDraw.com www.PhelpsResearch.com 31
- 32. DIAGRAMS What’s your message? www.PhelpsResearch.com 32 Web 2.0 Social Web
- 33. Purpose of graphic Graphic type Show non-sequential information List Show steps in a process or timeline Process Show a continual process Cycle Show a decision tree Hierarchy Create an organization chart Hierarchy Illustrate connections Relationship Show how parts relate to a whole Matrix Show proportional relationships with the largest component on the top or bottom Pyramid www.PhelpsResearch.com 33
- 37. Tools for diagrams SmartArt (Excel, Word, PowerPoint) Gliffy.com Microsoft Visio (http://snipurl.com/27mnn39) SmartDraw.com OmniGraffle for Mac (http://snipurl.com/27mnmt8) www.PhelpsResearch.com 37
- 38. Tips for effective graphics Start with the end in mind Use only as needed Who’s your audience? Build templates Keep it simple www.PhelpsResearch.com 38
- 39. 39 3.55 3.35 3.32 3.20 3.30 3.40 3.50 3.60 Relevance of the Topic Value of the Content Presentation Delivery Please rate this program on the following: (0 - 4 scale) 3.55 3.35 3.32 Relevance of the Topic Value of the Content Presentation Delivery Please rate this program on the following: (0 - 4 scale)
- 40. www.PhelpsResearch.com 40 Se ri…Relevance of the Topic Value of the Content Presentation Delivery Please rate this program on the following: (0 - 4 scale)
- 41. Ready-to-use info graphics Eurostat (http://snipurl.com/27mno44) The World Bank: Data (http://data.worldbank.org/) American FactFinder (factfinder2.census.gov) www.PhelpsResearch.com 41
- 44. www.PhelpsResearch.com 44 Choosing the right graphic