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VM GUIDE AW16

H
Holly Willmot

This document provides guidelines for a visual merchandising campaign launch plan, including store layout examples and product placement instructions. Key elements include launching new campaigns for "Satisfaction Guaranteed" and "£30 Sets, Sexy Lace & Everyday Sexy". Example floor plans show how to arrange priority areas and product ranges in different store formats. Detailed product lists and POS are provided to fill wall bays and gondolas according to the layout. Proper visual merchandising is emphasized to maximize commercial performance.

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1 V M G U I D E L I N E S GUIDELINE LIVE: 18th July 2016 CONTENTS: • Introduction • Campaign Launch Plan • Guidelines • VM Manifesto KEY: Important Information Fragmented Lines Lines arriving mid-phase i SATISFACTION GUARANTEED TOP 20 KEEP YOUR VM GUIDE AT THE TILL POINT FOR REFERENCE Lines arriving mid-phase
2 V M M A N I F E S T O ARM CANDY: Store arm density must e shopable. Customers need to be able to find their size instantly. LAUNCH WITH LOVE: New product launches are consistent and confidently follow the principles set out in the VM Guidelines KEEP IT FRESH: Old and past it POS must go! Contact VM if you need help. STAY CLASSY: Shop floor cleaning is part of your merchandising process, only our minds are dirty. Store standards are important! STEAM QUEEN: Every item that comes in looking less than perfect needs to be steamed. Refer to Steaming guide. MONEY MAKERS: Commercially maximise visual merchandising by reading the weekly updates and implementing changes when advised.
31 I N T R O U C T I O N S T O R E L A Y O U T KEY SILVER SHOP FITTINGS CRICLE BAYS STANDARD BAY GONDOLA CAKE STAND THIRD WINDOW KEY PINK SHOP FITTINGS POLE BAY STANDARD BAY GONDOLA CAKE STAND THIRD WINDOW KEY BLACK CONCEPT SHOP FITTINGS STANDARD BAY GONDOLA CAKE STAND THIRD WINDOW The normal floor plan has been changed to a ‘Launch plan’ giving you a list of collections and products to merchandise in each area of your store. Use the example store layouts to plan your store for launch. - You will need to adapt the example layouts based on the amount of wall space / gondolas in your store - Use the tips highlighted specific to your store concept - Think about customer flow and obvious cut of points, such as till points, Colum’s and wall shape/ space sightlines should be considered when planning the layout at the back of store - Erotic lingerie should flow into / adjacent to sexcessories and sex toys - VM guidelines need to be followed for 4 areas CAMPAIGN Satisfaction Guaranteed CAMPAIGN £30 Sets, Sexy Lace & Everday Sexy BOUDOIR/ LINGERIE COLLECTIONS EROTIC LINGERIE
4 4 E X A M P L E F L O O R P L A N B l a c k C o n c e p t S t o r e BOUDOIR/ LINGERIE COLLECTIONS EROTIC LINGERIE CAMPAIGN £30 Sets, Sexy Lace & Everyday Sexy CAMPAIGN Satisfacton Guaranteed Challenge; black concept stores have limited / fixed arm positions Solution; Adjust the flow to incorporate more wall space Challenge; the till point break has created a small area at the front of the store Solution; use the break to define the start of the next priority area; incorporate the floor fixtures behind the third window for additional space Challenge; erotic lingerie needs to be adjacent to sex toys Solution; adjust the flow to include both sides of the store, creating a destination area and Highlighting in customer flow Customer Flow 1 1 2 3 2 3
52 E X A M P L E F L O O R P L A N P i n k S t o r e CAMPAIGN Satisfaction Guaranteed BOUDOIR/ LINGERIE COLLECTIONS EROTIC LINGERIE CAMPAIGN £30 Sets, Sexy Lace & Everyday Sexy Customer Flow Challenge; Pink stores have poles in set positions at the front of store, the desired product layout is not always achievable in this area Solution; Adjust the bay flow to ensure the priority ranges are executed well Challenge; the till point has created a break in the flow of the wall Solution; use the break in the wall to define the start of the next priority area; incorporating floor fixtures in the main customer flow Challenge; the back area of the store is too small for the ranges merchandised in this area Solution; adjust the flow to incorporate an additional wall space, highlighting this area in customer flow 1 1 2 3 2 3
6 L A U N C H P L A N 2 0SATISFACTIONGUARANATEED£30SETS SATISFACTION GUARANTEED THIRD WINDOW FOLLOW GUIDE SATISFACTION GUARANTEED FASHION MAY - BOUDOIR - LILAH - DAPHNE - AUDRINA - £30 SETS - SEXY LACE RED WHITE BLACK NUDE TEAL CAMPAIGN LAUNCH CUSTOMER FLOW -------> EROTIC LINGERIE RED & BLACK EROTIC - DATE NIGHT - SEXCESSORIES - BOXED EROTIC CAMPAIGN LAUNCH Gondola 1 Fashion Gondola 2 Fashion Gondola 3 Vivienne CAMPAIGN LAUNCH Gondola 1 Gondola 4 Seville & Bibi Kenzie & Valenica Gondola 2 Gondola 5 Morella & Dark Floral Sexy Lace Cobalt Gondola 3 Gondola 6 Orta & Palmera Sexy lace Pink & Coral CAMPAIGN PRODUCT LAUNCH CUSTOMER FLOW --------> BOUDOIR - LINGERIE COLLECTIONS EROTIC LINGERIE Gondola 1 Santanna Gondola 2 Montanna & Alvera Gondola 3 Hoisery Gondola 4 2 for £16 Knickers Solutions BOUDOIR Gondola 1 Feather Animal Print & Zaffre Gondola 2 Voyuer & Avery Gondola 3 Playwear Gondola 4 Nicolette & Willa Pink Continuing Lingerie Lines Swimwear Sale Continuing Nightwear Lines
7 6 M E R C H A N D I S I N G P L A N F O R A D D I T I O N A L R A N G E S The following collections are not shown visually in the VM gidelines; Fragmented/ Older collections Marked down/ Not a priority for this campaign SOLUTIONS Extreme boost black/ red Including  brief   Extreme boost black/ black Including  brief   Extreme boost orchid Including  brief   Extreme boost white Including  brief   Triple boost nude/ black Including  brief/  cami  suspender   Backless and Strapless nude Including  brief   Backless and Strapless black Including  brief   Silicone black Including  brief   Silicone nude Including  brief   Extreme boost ivory/ black Including  brief   LINGERIE Nicolette Willa Pink Penny Ivory Madeline Bailey Body White Sasha Robe Ivory Mrs Robe Ivory SWIMWEAR SALE STOCK Mai Black Azure Mojito Sunrise Mai Red Zinnia Tai Celio Sandia Julep Colada NIGHTWEAR Meiying PJ Set Serena Robe Sascha Robe Black Cherry Chemise set red/black Drop it like a squat PJ set Alana pinstripe cami set black Satin PJ set red Mesh teddy black Cherry chemise set cobalt All my boobs set grey Satin nightshirt black Modal cami top black/ivory Modal chemise black/ivory Modal short black/ivory Modal trouser black/ivory Space remaining on gondola or equal space 9 8 7 6 5 4 3 2 1 solu%ons   3 2 2   2   2   1   1   1   1   Swimwear  Sale   2 2 2   2   1   1   1   1   1   Con%nuing  Lingerie   2 2 2   1   1   1   1   0   0   Con%nuing  Nightwear   2 1 1   1   1   1   0   0   0   Swimwear will continue on the shop floor in markdown, during the first phase of the campaign. Swimwear will remain priced with red sale POS and was/ now stickers. 3
88 P O S C H E C K L I S T Tab:AMAS3353 Pole:AMAS340 EuroTab:AMAS3352 Euro Pole:AMAS3339 £30 Sets New Concept Strip: AMAS3340 Euro New Concept Strip:AMAS3390 NC Strip:AMAS72Tab:AMAS5273 Pole:AMAS5274 AMAS5343 AMAS3326 EURO:AMAS3327 EOA AMAS5182 AMAS5173 AMAS3318 AS-AW2016-WIN-1800x1800mm_P1P2_Window 2_£30 sets_V1.indd 1 24/06/2016 14:40 CAN’T FIND YOUR SIZE? VISIT annsummers.com FOR SIZES 30A-44H NC Strip:AMAS5277Tab:AMAS5275 Pole:AMAS5276 AMAS5345 1/2 Bay A V A I L A B L E U P T O A 42H A V A I L A B L E U P T O A 38G
9 P O S C H E C K L I S T AMAS5262 Euro:AMAS5263 S E X Y D O E S N T H A V E T O B E E X P E N S I V E A V A I L A B L E U P T O G C U P B R A S F R O M £22 AS-AW2016_22BRA_A4_Tent.indd 1 09/06/2016 16:53 LINGERIE COLLECTIONS FASHION LEADS TO PASSION EROTIC LINGERIE Existing in Store POS Existing in Store POS NC Strip:amas5266Tab:AMAS5264 Pole:AMAS5265 Headers TentCard AMAS5254 AMAS5258 AMAS5255 AMAS5259 AMAS5256 AMAS5254 AMAS5260 DRESS €62 BRA SET LEGGINGS CAPE LEGGINGS €28 €23.25 €31 €31 BODY LEGGINGS €34 €23.25 BODY TOP €28€31 SKIRT €15.50 BODY BODY £30 £24 SLIP SLIP €38.75 €38.75 BRA BRAZILIAN LEGGINGS €24.75 €15.50 €23.25 Satisfaction Guaranteed EOA AMAS5181 AMAS5383 TRY ME TryMe_ArmEnd.pdf 1 29/06/2016 15:57 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 EOA
10 P O S C H E C K L I S T AMAS5237 Euro AMAS5238 AMAS5235 Euro AMAS5236 AMAS5239 Euro AMAS5240 AMAS5247 AMAS5248 AMAS5249 AMAS5257 AMAS5258 AMAS5253 AMAS5259 TOP SKIRT BODY £20 £10 £18 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 9 09/06/2016 16:46 BRA WASPIE THONG HOLD UP £30 £25 £14 £9 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 7 09/06/2016 16:46 SLIP £30 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 5 09/06/2016 16:46 DRESS £40 AS-AW2016_109x106_Arm End.indd 1 09/06/2016 16:51 BODY LEGGINGS £22 £15 AS-AW2016_109x106_Arm End.indd 3 29/06/2016 16:23 BODY BODY £30 £24 AS-AW2016_109x106_Arm End.indd 5 29/06/2016 16:23 LEGGINGS BRA BRAZILIAN £15 £16 £10 AS-AW2016_109x106_Arm End.indd 7 29/06/2016 16:23 BRA SET LEGGINGS CAPE LEGGINGS £18 £15 £20 £20 AS-AW2016_109x106_Arm End.indd 9 29/06/2016 16:23 BODY TOP SKIRT £18£20 £10 AS-AW2016_109x106_Arm End.indd 11 29/06/2016 16:24 BODY SLIP £25 £25 AS-AW2016_109x106_Arm End.indd 14 29/06/2016 16:24 CAPE LEGGINGS BRA SET LEGGINGS £20 £20 £18 £15 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 1 09/06/2016 16:45 1/2 Bay EOA AMAS5241 Euro AMAS5242
11 C A M P A I G N L A U N C H O V E R V I E W G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 F R O N T B A C K F R O N T B A C K F R O N T B A C K C U S T O M E R F L O W - - - - - - - - - >
12 W A L L B A Y S W I T H P R O D U C T N A M E S F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N LINES LIST: 1. Sexy Bra 2. Attitude Thong 3. Albany Skirt Boxed x3 4. Winnona Body 5. Fay Body 6. Albany Skirt x 4 (Unboxed Steamed & Hung) 7. Mayfair Crop Top 8. Mika Crop Top 9. Censored Body LINES LIST: 10.Elsa Bralet Black 11.Willa String Black 12.Lucy Bralet 13.Willa Bralet Grey 14.Willa String Grey 15.Savanna Body 16.Italia Slip 17.Tassel Cape 18.Rue Set 19.Dana Bralet 20.Dana Crotchless Thong 1 2 3 4 5 6 8 7 9 10 11 12 13 14 15 16 17 18 19 20 USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES i
13 W A L L B A Y S W I T H P R O D U C T N A M E S F A S H I O N L E A D S T O P A S S I O N LINES LIST: 1. Vegas Body Black 2. Elsa Bralet Ice Blue 3. Elsa String Ice Blue 4. India Dress 5. Dixie Dress (Unboxed & Hung) 6. Sky Slip 7. Larossa Bra 32/34 8. Sunny Short 9. Nicola Longline Black 10. Jodie Hot Pant 11. Rosetta Body 12. Sadie Bralet Shell 13. Sadie String Shell 14. Sexy Body 1 2 3 4 5 8 9 10 11 12 13 14 6 7 USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES i
14 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 6.Arizona Body 7.Willa Bra Black 8.Marika Body (Boxed) 9.Britt Body (Boxed) 10.Willa String Black 11.Suri Dress (Boxed) 12.Chrissy Dress (Boxed) 2 3 4 5 8 9 6 7 1 10 11 12 LINES LIST: 1. Belize Body 2. Alvera Body 3. Alvera Bra 4. Zuri Pencil Skirt 5. Alvera Brief GONDOLA TOP: Keep Clear
15 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 1. Emelie Body Black 2. Emelie Body White 3. Willa Bralet White 4. Willa String 5. Marina String 6. Marina Bra GONDOLA TOP: Lace Rabbit Ears (Place in tall clear perspex box) LINES LIST: 6.Alexia Body Black 7.Alexia Body White 8.Alexis Body 9.Chrissy Dress 10.Karleen Bralet 11.Karleen Suspender belt 12.Karleen Thong2 3 4 5 9 4 5 6 7 1 8
16 G O N D O L A 3 W I T H P R O D U C T N A M E S LINES LIST: 1. Vivienne Balconette 32 2. Vivienne Brazillian 3. Vivienne Balconette 36 4. Vivienne Balconette 34 5. Vivienne Brief 6. Vivienne Balconette 38 GONDOLA TOP: Aphrodisiac Perfume Set Aphrodisiac Tent Card LINES LIST: 7.Vivienne Plunge 32 8.Vivienne Brief 9.Vivienne Plunge 36 10.Vivienne Plunge 34 11.Vivienne Waspie 12.Vivienne Brazillian 2 3 4 5 9 6 71 8 10 118 12
17 CAMPAIGN ALL LINES ARRIVED OVERV I E W B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 B A Y 9 C U S T O M E R F L O W - - - - - - - - - > G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 F R O N T B A C K F R O N T B A C K F R O N T B A C K F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N
18 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Sexy Bralet 2. Attitude Brief 3. Delta Dress 4. Fay Body 5. Wet look leggings (these come boxed but hang these unboxed) 6. Mayfair Crop top 7. Mika Crop top 8. Albany Skrit (Boxed) 9. Censored Body LINES LIST 10. Sadie Bralet Wine 11.Sadie String Wine 12.Albany Skirt (shown one of each size hung) 13. PU legging (show one of each size hung) 14. Savanna Body 15. Winnona Body 16. Tassel Cape 17. Lace legging (shown unboxed in one of each size) 18. Lace Legging (Boxed) 19. PU legging (Boxed) 20.Rue Set (soon to be Boxed) 21. Dana Mesh Bralet & crotchless brief 1 2 3 4 5 7 6 8 9 10 14 11 12 13 15 17 18 19 20 21 16 USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) F A S H I O N L E A D S T O P A S S I O NF A S H I O N L E A D S T O P A S S I O N i
19 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Lucy Bralet 2. Giovanna Brief 3. Italia Slip 4. Fay Body 5. Willa Bralet Grey 6. Willa String Grey 7. Elsa Crop Top black 8. Vegas Body Black 9. Elsa Crop Top pale blue 10. Elsa String pale blue 11. India Dress 12. Dixie Dress (to be unboxed & hung) LINES LIST 13. Skye slip 14.Zandra Basque 15.Sunny Short 16.Zandra Thong 17.Nicola Longline black 18.Larossa Bralet Black 19.Rosetta Body 20.Sadie Bralet Nude 21.Sadie String Nude 22.Zandra Bra 32&34 23.Zandra Bra 36&38 1 2 3 4 6 5 7 8 10 14 11 1 1 1 1 1 1 1 1 8 USE PRE-EXISTING FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) F A S H I O N L E A D S T O P A S S I O N 7 9 10 11 1112 13 14 15 16 17 18 19 20 21 22 23 i
20 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 6.Vegas Body Wine 7.Willa Bra Black 8.Marika Body (Boxed) 9.Britt Body (Boxed) 10.Willa String Black 11.Suri Dress (Boxed) 12.Chrissy Dress (Boxed) 2 3 4 5 8 9 6 7 1 10 11 12 LINES LIST: 1. Belize Body 2. Alvera Body 3. Alvera Bra 4. Zuri Pencil Skirt 5. Alvera Brief GONDOLA TOP: Keep Clear
21 C A M P A I G N O V E R V I E W B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 S E X Y L A C E C O N T. F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K * AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50 G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4 G O N D O L A 5 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A 42H A V A I L A B L E U P T O A 42H C U S T O M E R F L O W - - - - - - - - - >
22 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Anais Bra 32 2. Anais Brief 3. Anais Bra 36 4. Anais Babydoll 5. Anais Bra 34 6. Anais Suspender 7. Anais Thong 8. Anais Bra 38 9. Anais Bra 40/42 10. Anais Bra 44 11. Laria Bra 32 12. Laria Brief 13. Laria Bra 36 14. Laria Bra 34 15. Laria Thong 16. Laria Bra 38 LINES LIST 17. Melanie 32 18.Melanie Thong 19.Melanie 36 20.Melanie 40 21.Melanie 42 22.Melanie 40 23.Melanie Brief 24.Melanie 38 25.Melanie 44 26.Melanie 44 27.Triple Boost Red 32 28.Triple Boost Thong 29.Triple Boost Red 34 30.Triple Boost Red 36 31.Triple Boost Red 38 32.Katie Bra 32 33.Katie Brief 34.Katie Bra 34 35.Katie Bra 36 36.Katie Bra 38 37.Triple Boost Teal 32 38.Triple Boost Teal 36 39.Triple Boost Teal Cami Suspender. 40.Triple Boost Teal Thong 41.Triple Boost Teal Bra 34 42.Triple Boost Teal Bra 38 43.Adrianna Robe 1 2 3 4 5 6 7 8 12 13 16 14 25 26 2717 23 24 18 20 19 21 22 28 29 30 31 32 40 33 34 35 36 37 41 42 4339 38 * AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50 9 10 11 15 USE £30 SETS HEADERS SHOWN ABOVE & EOA TO CALL OUT 42 BACK (SEE EXAMPLE ABOVE) MELANIE & KATIE £30 SETS WILL LAUNCH A LITTLE LATER THAN SHOWN IN THE VISUAL ABOVE. i i
23 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST:RED SEXY LACE 1. Plunge 32 2. Suspender Belt 3. Brief 4. Plunge 34 5. Plunge 36 6. Plunge 38 7. Underwired 32 8. Brief 9. Thong 10. Underwired 34 11. Underwired 36 12. Underwired 38 13. Balconette 32 14. Brazilian 15. Balconette 34 16. Balconette 36 17. Balconette 38 18. T-shirt 32 19. Short 20. T-shirt 34 21. T-shirt 36 22. T-shirt 38 LINES LIST:WHITE SEXY LACE 1 2 3 4 5 6 7 8 12 13 16 17 18 19 20 21 22 14 9 10 11 15 USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP & PRICE POINT(SEE EXAMPLE ABOVE) 23 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 24 25 26 27 23.Plunge 32 24.Suspender Belt & Thong 25.Plunge 36 26.Strapless 32/34 27.Strapless 36/38 28.Plunge 34 29.Brief 30.Plunge 31.Plunge 36 32.Plunge 38 33.Balconette 32 34.Brazillian 35.Balconette 34 36.Balconette 36 37.Balconette 38 38.T-shirt 32 39.Short 40.T-shirt 34 41.T-shirt 36 42.T-shirt 38 i
24 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST:RED SEXY LACE 1. Plunge 32 2. Suspender Belt 3. Brief 4. Plunge 34 5. Plunge 36 6. Plunge 38 7. Underwired 32 8. Brief 9. Thong 10. Underwired 34 11. Underwired 36 12. Underwired 38 13. Balconette 32 14. Brazilian 15. Balconette 34 16. Balconette 36 17. Balconette 38 18. T-shirt 32 19. Short 20. T-shirt 34 21. T-shirt 36 22. T-shirt 38 USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP & PRICE POINT(SEE EXAMPLE ABOVE) 1 2 3 4 5 6 7 8 12 13 16 17 18 19 20 21 22 14 9 10 11 15 23 28 33 38 39 40 41 42 34 35 36 37 29 30 31 32 24 25 26 27 LINES LIST:NUDE SEXY LACE 23.Plunge 32 24.Brief 25.Plunge 34 26.Plunge 36 27.Plunge 38 28.Balconette 32 29.Thong 30.Balconette 34 31.Balconette 36 32.Balconette 38 TEAL & PURPLE 33.Plunge 32 34.Brief 35.Plunge 34 36.Plunge 36 37Plunge 38 38.Balconette 32 39.Brief 40.Balconette 34 41.Balconette 36 42.Balconette 38 i
25 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 1. Seville Balconette 32 2. Seville Brief 3. Seville Balconette 36 4. Glossy Lace top hold up 5. Seville Balconette 34 6. Seville Balconette 38 GONDOLA TOPS: Every Day Sexy Tent Card PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVE LINES LIST: 7.Bibi Flock 32 8.Bibi Flock 34 9.Bibi Flock 36 10.Bibi Chemise 11.Bibi Brief 2 3 4 5 6 71 8 10 9 11 i
26 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 1. Morelli Plunge 32 2. Morelli Thong 3. Morelli Plunge 36 4. Glossy Lace top hold ups 5. Morelli Plunge 34 6. Morelli Plunge 38 GONDOLA TOPS: Every Day Sexy Tent Card LINES LIST: 7.Dark Floral Plunge 32 8.Dark Floral Brief 9.Dark Floral Plunge 36 10.Glossy Lace top Hold up 11.Dark Floral Plunge 34 12.Dark Floral Plunge 38 2 3 4 5 6 71 8 10 9 11 12 PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVEi
27 G O N D O L A 3 W I T H P R O D U C T N A M E S LINES LIST: 1. Orta Plunge 32 2. Orta Thong 3. Orta Plunge 36 4. Lace Top Seamed back hold ups 5. Orta Plunge 34 6. Orta Plunge 38 GONDOLA TOPS: Bra Fit Tent Card LINES LIST: 7.Palmera Plunge 32 8.Palmera Thong 9.Palmera Plunge 36 10.Opaque Lace top Hold up 11.Palmera Plunge 34 12.Palmera Plunge 38 2 3 4 5 6 71 8 10 9 11 12
28 G O N D O L A 4 W I T H P R O D U C T N A M E S LINES LIST: 1. Valencia Plunge 32 2. Valencia Thong 3. Valencia Plunge 36 4. Over the Knees 5. Valencia Plunge 34 6. Valencia Plunge 38 GONDOLA TOP: Leave this clear. LINES LIST: 7.Kenzie Deep Plunge 32 8.Kenzie Brief 9.Kenzie Deep Plunge 36 10.Over the Knees 11.Kenzie Deep Plunge 34 12.Kenzie Deep Plunge 38 2 3 4 5 8 6 7 1 10 9 11 12
29 G O N D O L A 5 W I T H P R O D U C T N A M E S LINES LIST: 1. Balconette 32 2. Thong 3. Balconette 36 4. Balconette 34 5. Brief 6. Balconette 38 GONDOLA TOPS: 2 For £30 Tent Card LINES LIST: 7.Plunge 32 8.Brief 9.Plunge 36 10.Plunge 34 11.Thong 12.Plunge 38 2 3 4 5 8 6 7 1 10 9 11 12 1 1 1 1 1 1
30 G O N D O L A 6 W I T H P R O D U C T N A M E S LINES LIST: 1. Valencia Plunge 32 2. Valencia Thong 3. Valencia Plunge 36 4. Over the Knees 5. Valencia Plunge 34 6. Valencia Plunge 38 GONDOLA TOPS: 2 Bras for £30 Tent Card LINES LIST: 7.Kenzie Deep Plunge 32 8.Kenzie Brief 9.Kenzie Deep Plunge 36 10.Over the Knees 11.Kenzie Deep Plunge 34 12.Kenzie Deep Plunge 38 2 3 4 5 8 6 7 1 10 9 11 12 7 10 9 11 12
31 B O U D O I R O V E R V I E W B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5 B A Y 1 6 F R O N T B A C K F R O N T B A C K G O N D O L A 1 G O N D O L A 2 i L I N G E R I E C O L L E C T I O N S L I N G E R I E C O L L E C T I O N S C U S T O M E R F L O W - - - - - - - - - > Refer to Experience Bays Guide for layout. i
32 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. May Plunge 32 2. Brief 3. May Plunge 36 4. May Plunge 38 5. Pink Bed of Roses 6. Lace Gloves 7. Pink Fur Handcuffs 8. Black lace Garter 9. Lace top pink seamed hold ups 10. Feather Fan 11. May baby doll (this come cup sized & dress sized so will need the spacing shown.) 12. Refer to oils & lotions guide for layout. 13. Stand Alone Corset 14. May Cami Suspender 15. May Plunge 40 16. May Plunge 42 17. May Plunge 34 18. May Thong 19. May Babydoll (this come cup sized & dress sized so will need the spacing shown.) 2 3 4 5 61 7 8 10 9 12 10 11 13 14 15 16 19 18 i L I N G E R I E C O L L E C T I O N S 17 May Cami Suspender These bays will launch later in the phase. Move Forward your next wall bays in Priority. i Refer to Experience Bays Guide for layout. i
33 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Daphne Bra 32/34 2. Daphne Suspender Skirt 3. Daphne Thong 4. Daphene Bra 36/38 5. Lace Cuffs 6. Feather Tickler Pink 7. Daphne Baby doll 8. Daphne Bra 36/38 9. Lilah Plunge 32 10. Lilah Thong 11. Lilah Plunge 34 12. Lilah Plunge 36/38 13. Lilah High Waisted Brief 14. Boudoir Kit 15. Diamante Cuffs 16. Lace Welt Hold ups 17. Lilah Baby Doll 18. Crop/Tickler 19. Diamante Nipple Tassles 20. Diamante Riding Crop LINES LIST: 21.Audrina Plunge 32 22.Audrina Waspie 23.Audrina Brief 24.Marie Corset 25.Audrina Plunge 34 26.Audrina Brief 27.Audrina Plunge 36 28.Audrina Thong 29.Audrina Plunge 38 30.Audrina Erotic 32/34 31.Audrina Bumless Brief 32.Audrina Erotic 36/38 33.Quinn Erotic Body 3 4 1 5 6 7 88 2 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 25 26 27 28 29 30 31 32 33 L I N G E R I E C O L L E C T I O N S
34 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 1. Animal Feather Bra 32&34 2. Animal Feather Waspe 3. Animal Feather Brief 4. Animal Feather Bra 36&38 5. Animal Feather Teddy 6. Nicola Longline Pink GONDOLA TOP: Candy Floss Lube Tickler / Crop Pink & Black (place in tall perspex box) LINES LIST: 7.Zaffre Bra 32/34 8.Zaffre Spider Bra 9.Zaffre String 10.Zaffre Bra 38/38 11.Zaffre Suspender Belt 12.Zaffre Brief Animal Feather Waspe This Gondola will launch later in the phase. Move Forward our next Gondola in Priority i
35 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 7.Avery Bra 32/34 8.Avery Spider Bra 9.Avery String 10.AveryBra 38/38 11.Avery Suspender Belt 12.Avery Brief 2 3 4 5 6 7 1 8 12 10 9 11 LINES LIST: 1. Voyuer Boudoir Kit 2. Voyuer Chemise 3. Voyuer Cami Set 4. Voyuer Bra 32/34 5. Standalone Waspie 6. Voyuer Brief 7. Voyuer Bra 36/38 GONDOLA TOP: Black Ticklers (Display these in tall perspex box)
36 E R O T I C L I N G E R I E O V E R V I E W B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5 F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K D A T E N I G H T M A S S A G E B A Y R E F E R T O O I L S & L O T I O N S G U I D E S E X C E S S O R I E S R E F E R T O S E X C E S S O R I E S G U I D E T H I S E X A M P L E S H O W S B A Y F L O W B O X E D E R O T I C R E F E R T O B O X E D E R O T I C G U I D E G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4 E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S C U S T O M E R F L O W - - - - - - - - - >
37 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: HANGING EROTIC 1. Mimi Basque 2. Ava Bra Red 3. Ava Waspie & String 4. Willa Bra Red 5. Willa String Red 6. Red & Black Eyemask 7. Lace Top Red Seamed Hold Ups 8. Bailey Chemise 9. Bailey Body 10. Penelope Bra Black 11. Standalone Waspie 12. Penelope Crotchless Breif 13. Penelope Bra Red 14. Penelope Crotchless Brief 15. Red Satin Gloves 16. Mary Doll Red (Boxed) 17. Heart Nipple Tassels Red 18. Penelope Body Black 19. Penelope Body Red 20. Mary Doll Black 21. Red Fur Cuffs 22. Brittany Red 23. Alexia Body Red 24. Ava Bra Black 25. Ava Waspie & String Black 26. PU Flogger 27. Mary Doll 28. Mimi Bra 29. Mimi Thong 30. Winnona Body 31. Ava Body 1 3 2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 E R O T I C L I N G E R I E E R O T I C L I N G E R I E E R O T I C L I N G E R I E PLACE BEST SELLING BOXED EROTIC LINES IN BLACK OR RED WHERE THE BOXED EROTIC IS SHOWN IN VISUAL ABOVE. i i Penelope collection in black will launch later in the phase.
38 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 6.Santana Balconette 32 7.Santana Suspender Belt 8.Santana Brief 9.Santana Balconette 36 10.Seamed lace top hold ups 11.Santana Balconette 34 12.Santana Balconette 382 3 4 5 9 6 7 1 8 10 11 12 LINES LIST: 1. Santana Bra 32&34 2. Santana High Wasited Brief 3. Santana Bra 36&38 4. Santana Cami Suspender Santana Brazillian GONDOLA TOP: Red Fur Cuffs (Bowl) Bed of Roses Red This Gondola will launch later in the phase. Move Forward our next Gondola in Priority i
39 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 1. Montana Balconette 32 2. Montana Thong 3. Montna Balconette 36 4. Montana Balconette 34 5. Montana Suspender Belt Montana Balconette 38 GONDOLA TOPS: New Season Tent Card LINES LIST: 7.Alvera Plunge 32 8.Alvera Thong 9.Alvera Plunge 36 10.Seamed Lace top Hold up 11.Alvera Plunge 34 12.Alvera Plunge 38 2 3 4 5 6 71 8 10 9 11 12
40 FOR BIGGER STORES DEVELOP THIS TO A WALL BAY LAYOUT KEEPING HOLD UPS & STOCKINGS SEPERATE. STYLE THE HOISERY LEGS IN BEST SELLERS. i G O N D O L A 3 W I T H P R O D U C T N A M E S LINES LIST: HOLD UPS 1. Lace Top Fishnet x 2 2. Lace Top Glossy 3. Lace Top Glossy White 4. Lace Welt 5. Lace Top Spot 6. Lace Top Nude 7. Lace Top Seamed Red 8. Lace Top Seamed Nude 9. Over The Knees 10. Lace Back Fishnet Tights 11. Glossy Crotchless Tights 12. Lace tights (Mid Phase 1) GONDOLA TOPS: Hosiery Legs Dressed in best sellers. LINES LIST:STOCKINGS 13.Lace Top Glossy 14.Lace Top Fish Net 15.Nude Seamed 16.Plain Top Seamed 17.Suspender Set 18.All Yours 19.Lace Top Glossy 20.Lace Top Fishnet 2 3 4 5 86 7 1 10 11 129 13 15 16 17 18 19 20 14
41 G O N D O L A 4 W I T H P R O D U C T N A M E S LINES LIST: 1. Bae Watch 2. Miss Head Fantasy (place Miss Massage behind Miss Head Fantasy) 3. Textbook Tease 4. Tuxedo Bunny 5. Heart Stopper Nurse 6. Domanatrix GONDOLA TOP: Nurse Over the Knees LINES LIST:STOCKINGS 7.Sargent Frisky 8.Harbour Hottie 9.Mistress Maid 10.Cadet Commando 11.Cheer Squad 2 3 4 5 6 1 13 15 16 17 18 19 20 14 8 9 10 9 11 7 PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES. N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 i
42 F A N C Y D R E S S W A L L O P T I O N F O R L A R G E R S T O R E S LINES LIST 1.Bae Watch 2.Tuxedo Bunny 3. Heart Stopper Nurse 4.Domanatrix 5.Mistress Maid 6.Miss Head Fantasy 7.Tuxedo Bunny 8.Heart Stopper Nurse 9.Miss Massage 10.Mistress Maid 11.Text Book Tease 12.Sargent Sexy 13.Sargent Sexy 14.Harbout Hottie 15.Harbout Hottie 16.Texbook Tease 17.Cheer Squad 18.Cadet Commando 19.Cadet Commando & Cheer Squad (These will be currently hung in store but will soon be coming to stores boxed.) PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES.N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 i N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 F A N C Y D R E S S F A N C Y D R E S S
43 M A N N E Q U I N O U T F I T S PRIORITY 1 Tassel Cape Belize Body Mayfair Top Avril Bra Avril Bra Rue Brief Avril Thong Suri Skirt Albany Skirt Fay Body Censored Body PRIORITY 2 PRIORITY 3 PRIORITY 4 PRIORITY 5
44 O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S £30 SETS Lauria Thong Lauria Bra Sexy Bra Anais Baby Doll & Thong Attitude Thong Winnona Body £30 SETS SATISFACTION GAURANTEED SATISFACTION GAURANTEED
45 O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S Penelope Erotic Body Red Fur Cuffs Lace Top Seamed Hold Ups Red Daphne Suspender Brief Lace Welt Hold Ups Daphne Babydoll Daphne Brief Marydoll Red Daphne Bra Feather Tickler Pink BOUDOIR BOUDOIREROTIC LINGERIE EROTIC LINGERIE Lace Top Seamed Hold Ups Pink
46 S T E A M Q U E E N SEvery item that comes in looking less than perfect needs to be steamed. STEP 1: Fill the steamer up with water. STEP 3: Keep the steamer off of the shop floor & take the stock to the steamer! Do this in back of house to avoid accidents! STEP 4: Leave the item on the hanger and DO NOT ever steam the item in hand. Turn the item inside out and hang it up! TOP TIP: Take care when steaming baby dolls as the heat gets trapped in the fabric! STEP 2: Due to the variations of steamers at store some will beep when they are ready some will just start steaming. So keep an eye out! STEP 5: Run the steamer over the garment until it is wrinkle free! It is only then the garment is Shopfloor ready! Top Tip:Never touch the garment with the steamer itself this will damage the fabric. Garments that usually need steaming are: Baby Dolls, Chemises, Robes, PJs, Cami Suspenders.
47 C O N T A C T U S FOR VM ENQUIRIES: vmteam@annsumers.com TO ORDER POS EMAIL: annsummersposcalloffs@amartin.com

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Ad

VM GUIDE AW16

  • 1. 1 V M G U I D E L I N E S GUIDELINE LIVE: 18th July 2016 CONTENTS: • Introduction • Campaign Launch Plan • Guidelines • VM Manifesto KEY: Important Information Fragmented Lines Lines arriving mid-phase i SATISFACTION GUARANTEED TOP 20 KEEP YOUR VM GUIDE AT THE TILL POINT FOR REFERENCE Lines arriving mid-phase
  • 2. 2 V M M A N I F E S T O ARM CANDY: Store arm density must e shopable. Customers need to be able to find their size instantly. LAUNCH WITH LOVE: New product launches are consistent and confidently follow the principles set out in the VM Guidelines KEEP IT FRESH: Old and past it POS must go! Contact VM if you need help. STAY CLASSY: Shop floor cleaning is part of your merchandising process, only our minds are dirty. Store standards are important! STEAM QUEEN: Every item that comes in looking less than perfect needs to be steamed. Refer to Steaming guide. MONEY MAKERS: Commercially maximise visual merchandising by reading the weekly updates and implementing changes when advised.
  • 3. 31 I N T R O U C T I O N S T O R E L A Y O U T KEY SILVER SHOP FITTINGS CRICLE BAYS STANDARD BAY GONDOLA CAKE STAND THIRD WINDOW KEY PINK SHOP FITTINGS POLE BAY STANDARD BAY GONDOLA CAKE STAND THIRD WINDOW KEY BLACK CONCEPT SHOP FITTINGS STANDARD BAY GONDOLA CAKE STAND THIRD WINDOW The normal floor plan has been changed to a ‘Launch plan’ giving you a list of collections and products to merchandise in each area of your store. Use the example store layouts to plan your store for launch. - You will need to adapt the example layouts based on the amount of wall space / gondolas in your store - Use the tips highlighted specific to your store concept - Think about customer flow and obvious cut of points, such as till points, Colum’s and wall shape/ space sightlines should be considered when planning the layout at the back of store - Erotic lingerie should flow into / adjacent to sexcessories and sex toys - VM guidelines need to be followed for 4 areas CAMPAIGN Satisfaction Guaranteed CAMPAIGN £30 Sets, Sexy Lace & Everday Sexy BOUDOIR/ LINGERIE COLLECTIONS EROTIC LINGERIE
  • 4. 4 4 E X A M P L E F L O O R P L A N B l a c k C o n c e p t S t o r e BOUDOIR/ LINGERIE COLLECTIONS EROTIC LINGERIE CAMPAIGN £30 Sets, Sexy Lace & Everyday Sexy CAMPAIGN Satisfacton Guaranteed Challenge; black concept stores have limited / fixed arm positions Solution; Adjust the flow to incorporate more wall space Challenge; the till point break has created a small area at the front of the store Solution; use the break to define the start of the next priority area; incorporate the floor fixtures behind the third window for additional space Challenge; erotic lingerie needs to be adjacent to sex toys Solution; adjust the flow to include both sides of the store, creating a destination area and Highlighting in customer flow Customer Flow 1 1 2 3 2 3
  • 5. 52 E X A M P L E F L O O R P L A N P i n k S t o r e CAMPAIGN Satisfaction Guaranteed BOUDOIR/ LINGERIE COLLECTIONS EROTIC LINGERIE CAMPAIGN £30 Sets, Sexy Lace & Everyday Sexy Customer Flow Challenge; Pink stores have poles in set positions at the front of store, the desired product layout is not always achievable in this area Solution; Adjust the bay flow to ensure the priority ranges are executed well Challenge; the till point has created a break in the flow of the wall Solution; use the break in the wall to define the start of the next priority area; incorporating floor fixtures in the main customer flow Challenge; the back area of the store is too small for the ranges merchandised in this area Solution; adjust the flow to incorporate an additional wall space, highlighting this area in customer flow 1 1 2 3 2 3
  • 6. 6 L A U N C H P L A N 2 0SATISFACTIONGUARANATEED£30SETS SATISFACTION GUARANTEED THIRD WINDOW FOLLOW GUIDE SATISFACTION GUARANTEED FASHION MAY - BOUDOIR - LILAH - DAPHNE - AUDRINA - £30 SETS - SEXY LACE RED WHITE BLACK NUDE TEAL CAMPAIGN LAUNCH CUSTOMER FLOW -------> EROTIC LINGERIE RED & BLACK EROTIC - DATE NIGHT - SEXCESSORIES - BOXED EROTIC CAMPAIGN LAUNCH Gondola 1 Fashion Gondola 2 Fashion Gondola 3 Vivienne CAMPAIGN LAUNCH Gondola 1 Gondola 4 Seville & Bibi Kenzie & Valenica Gondola 2 Gondola 5 Morella & Dark Floral Sexy Lace Cobalt Gondola 3 Gondola 6 Orta & Palmera Sexy lace Pink & Coral CAMPAIGN PRODUCT LAUNCH CUSTOMER FLOW --------> BOUDOIR - LINGERIE COLLECTIONS EROTIC LINGERIE Gondola 1 Santanna Gondola 2 Montanna & Alvera Gondola 3 Hoisery Gondola 4 2 for £16 Knickers Solutions BOUDOIR Gondola 1 Feather Animal Print & Zaffre Gondola 2 Voyuer & Avery Gondola 3 Playwear Gondola 4 Nicolette & Willa Pink Continuing Lingerie Lines Swimwear Sale Continuing Nightwear Lines
  • 7. 7 6 M E R C H A N D I S I N G P L A N F O R A D D I T I O N A L R A N G E S The following collections are not shown visually in the VM gidelines; Fragmented/ Older collections Marked down/ Not a priority for this campaign SOLUTIONS Extreme boost black/ red Including  brief   Extreme boost black/ black Including  brief   Extreme boost orchid Including  brief   Extreme boost white Including  brief   Triple boost nude/ black Including  brief/  cami  suspender   Backless and Strapless nude Including  brief   Backless and Strapless black Including  brief   Silicone black Including  brief   Silicone nude Including  brief   Extreme boost ivory/ black Including  brief   LINGERIE Nicolette Willa Pink Penny Ivory Madeline Bailey Body White Sasha Robe Ivory Mrs Robe Ivory SWIMWEAR SALE STOCK Mai Black Azure Mojito Sunrise Mai Red Zinnia Tai Celio Sandia Julep Colada NIGHTWEAR Meiying PJ Set Serena Robe Sascha Robe Black Cherry Chemise set red/black Drop it like a squat PJ set Alana pinstripe cami set black Satin PJ set red Mesh teddy black Cherry chemise set cobalt All my boobs set grey Satin nightshirt black Modal cami top black/ivory Modal chemise black/ivory Modal short black/ivory Modal trouser black/ivory Space remaining on gondola or equal space 9 8 7 6 5 4 3 2 1 solu%ons   3 2 2   2   2   1   1   1   1   Swimwear  Sale   2 2 2   2   1   1   1   1   1   Con%nuing  Lingerie   2 2 2   1   1   1   1   0   0   Con%nuing  Nightwear   2 1 1   1   1   1   0   0   0   Swimwear will continue on the shop floor in markdown, during the first phase of the campaign. Swimwear will remain priced with red sale POS and was/ now stickers. 3
  • 8. 88 P O S C H E C K L I S T Tab:AMAS3353 Pole:AMAS340 EuroTab:AMAS3352 Euro Pole:AMAS3339 £30 Sets New Concept Strip: AMAS3340 Euro New Concept Strip:AMAS3390 NC Strip:AMAS72Tab:AMAS5273 Pole:AMAS5274 AMAS5343 AMAS3326 EURO:AMAS3327 EOA AMAS5182 AMAS5173 AMAS3318 AS-AW2016-WIN-1800x1800mm_P1P2_Window 2_£30 sets_V1.indd 1 24/06/2016 14:40 CAN’T FIND YOUR SIZE? VISIT annsummers.com FOR SIZES 30A-44H NC Strip:AMAS5277Tab:AMAS5275 Pole:AMAS5276 AMAS5345 1/2 Bay A V A I L A B L E U P T O A 42H A V A I L A B L E U P T O A 38G
  • 9. 9 P O S C H E C K L I S T AMAS5262 Euro:AMAS5263 S E X Y D O E S N T H A V E T O B E E X P E N S I V E A V A I L A B L E U P T O G C U P B R A S F R O M £22 AS-AW2016_22BRA_A4_Tent.indd 1 09/06/2016 16:53 LINGERIE COLLECTIONS FASHION LEADS TO PASSION EROTIC LINGERIE Existing in Store POS Existing in Store POS NC Strip:amas5266Tab:AMAS5264 Pole:AMAS5265 Headers TentCard AMAS5254 AMAS5258 AMAS5255 AMAS5259 AMAS5256 AMAS5254 AMAS5260 DRESS €62 BRA SET LEGGINGS CAPE LEGGINGS €28 €23.25 €31 €31 BODY LEGGINGS €34 €23.25 BODY TOP €28€31 SKIRT €15.50 BODY BODY £30 £24 SLIP SLIP €38.75 €38.75 BRA BRAZILIAN LEGGINGS €24.75 €15.50 €23.25 Satisfaction Guaranteed EOA AMAS5181 AMAS5383 TRY ME TryMe_ArmEnd.pdf 1 29/06/2016 15:57 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 EOA
  • 10. 10 P O S C H E C K L I S T AMAS5237 Euro AMAS5238 AMAS5235 Euro AMAS5236 AMAS5239 Euro AMAS5240 AMAS5247 AMAS5248 AMAS5249 AMAS5257 AMAS5258 AMAS5253 AMAS5259 TOP SKIRT BODY £20 £10 £18 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 9 09/06/2016 16:46 BRA WASPIE THONG HOLD UP £30 £25 £14 £9 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 7 09/06/2016 16:46 SLIP £30 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 5 09/06/2016 16:46 DRESS £40 AS-AW2016_109x106_Arm End.indd 1 09/06/2016 16:51 BODY LEGGINGS £22 £15 AS-AW2016_109x106_Arm End.indd 3 29/06/2016 16:23 BODY BODY £30 £24 AS-AW2016_109x106_Arm End.indd 5 29/06/2016 16:23 LEGGINGS BRA BRAZILIAN £15 £16 £10 AS-AW2016_109x106_Arm End.indd 7 29/06/2016 16:23 BRA SET LEGGINGS CAPE LEGGINGS £18 £15 £20 £20 AS-AW2016_109x106_Arm End.indd 9 29/06/2016 16:23 BODY TOP SKIRT £18£20 £10 AS-AW2016_109x106_Arm End.indd 11 29/06/2016 16:24 BODY SLIP £25 £25 AS-AW2016_109x106_Arm End.indd 14 29/06/2016 16:24 CAPE LEGGINGS BRA SET LEGGINGS £20 £20 £18 £15 AS-AW2016-_Half Bay_700x700_Get The Look_V3.indd 1 09/06/2016 16:45 1/2 Bay EOA AMAS5241 Euro AMAS5242
  • 11. 11 C A M P A I G N L A U N C H O V E R V I E W G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 F R O N T B A C K F R O N T B A C K F R O N T B A C K C U S T O M E R F L O W - - - - - - - - - >
  • 12. 12 W A L L B A Y S W I T H P R O D U C T N A M E S F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N LINES LIST: 1. Sexy Bra 2. Attitude Thong 3. Albany Skirt Boxed x3 4. Winnona Body 5. Fay Body 6. Albany Skirt x 4 (Unboxed Steamed & Hung) 7. Mayfair Crop Top 8. Mika Crop Top 9. Censored Body LINES LIST: 10.Elsa Bralet Black 11.Willa String Black 12.Lucy Bralet 13.Willa Bralet Grey 14.Willa String Grey 15.Savanna Body 16.Italia Slip 17.Tassel Cape 18.Rue Set 19.Dana Bralet 20.Dana Crotchless Thong 1 2 3 4 5 6 8 7 9 10 11 12 13 14 15 16 17 18 19 20 USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES i
  • 13. 13 W A L L B A Y S W I T H P R O D U C T N A M E S F A S H I O N L E A D S T O P A S S I O N LINES LIST: 1. Vegas Body Black 2. Elsa Bralet Ice Blue 3. Elsa String Ice Blue 4. India Dress 5. Dixie Dress (Unboxed & Hung) 6. Sky Slip 7. Larossa Bra 32/34 8. Sunny Short 9. Nicola Longline Black 10. Jodie Hot Pant 11. Rosetta Body 12. Sadie Bralet Shell 13. Sadie String Shell 14. Sexy Body 1 2 3 4 5 8 9 10 11 12 13 14 6 7 USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) & GET THE LOOK EOA FOR RELEVANT LINES i
  • 14. 14 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 6.Arizona Body 7.Willa Bra Black 8.Marika Body (Boxed) 9.Britt Body (Boxed) 10.Willa String Black 11.Suri Dress (Boxed) 12.Chrissy Dress (Boxed) 2 3 4 5 8 9 6 7 1 10 11 12 LINES LIST: 1. Belize Body 2. Alvera Body 3. Alvera Bra 4. Zuri Pencil Skirt 5. Alvera Brief GONDOLA TOP: Keep Clear
  • 15. 15 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 1. Emelie Body Black 2. Emelie Body White 3. Willa Bralet White 4. Willa String 5. Marina String 6. Marina Bra GONDOLA TOP: Lace Rabbit Ears (Place in tall clear perspex box) LINES LIST: 6.Alexia Body Black 7.Alexia Body White 8.Alexis Body 9.Chrissy Dress 10.Karleen Bralet 11.Karleen Suspender belt 12.Karleen Thong2 3 4 5 9 4 5 6 7 1 8
  • 16. 16 G O N D O L A 3 W I T H P R O D U C T N A M E S LINES LIST: 1. Vivienne Balconette 32 2. Vivienne Brazillian 3. Vivienne Balconette 36 4. Vivienne Balconette 34 5. Vivienne Brief 6. Vivienne Balconette 38 GONDOLA TOP: Aphrodisiac Perfume Set Aphrodisiac Tent Card LINES LIST: 7.Vivienne Plunge 32 8.Vivienne Brief 9.Vivienne Plunge 36 10.Vivienne Plunge 34 11.Vivienne Waspie 12.Vivienne Brazillian 2 3 4 5 9 6 71 8 10 118 12
  • 17. 17 CAMPAIGN ALL LINES ARRIVED OVERV I E W B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 B A Y 9 C U S T O M E R F L O W - - - - - - - - - > G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 F R O N T B A C K F R O N T B A C K F R O N T B A C K F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N F A S H I O N L E A D S T O P A S S I O N
  • 18. 18 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Sexy Bralet 2. Attitude Brief 3. Delta Dress 4. Fay Body 5. Wet look leggings (these come boxed but hang these unboxed) 6. Mayfair Crop top 7. Mika Crop top 8. Albany Skrit (Boxed) 9. Censored Body LINES LIST 10. Sadie Bralet Wine 11.Sadie String Wine 12.Albany Skirt (shown one of each size hung) 13. PU legging (show one of each size hung) 14. Savanna Body 15. Winnona Body 16. Tassel Cape 17. Lace legging (shown unboxed in one of each size) 18. Lace Legging (Boxed) 19. PU legging (Boxed) 20.Rue Set (soon to be Boxed) 21. Dana Mesh Bralet & crotchless brief 1 2 3 4 5 7 6 8 9 10 14 11 12 13 15 17 18 19 20 21 16 USE FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) F A S H I O N L E A D S T O P A S S I O NF A S H I O N L E A D S T O P A S S I O N i
  • 19. 19 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Lucy Bralet 2. Giovanna Brief 3. Italia Slip 4. Fay Body 5. Willa Bralet Grey 6. Willa String Grey 7. Elsa Crop Top black 8. Vegas Body Black 9. Elsa Crop Top pale blue 10. Elsa String pale blue 11. India Dress 12. Dixie Dress (to be unboxed & hung) LINES LIST 13. Skye slip 14.Zandra Basque 15.Sunny Short 16.Zandra Thong 17.Nicola Longline black 18.Larossa Bralet Black 19.Rosetta Body 20.Sadie Bralet Nude 21.Sadie String Nude 22.Zandra Bra 32&34 23.Zandra Bra 36&38 1 2 3 4 6 5 7 8 10 14 11 1 1 1 1 1 1 1 1 8 USE PRE-EXISTING FASHION LEADS TO PASSION HEADERS ABOVE THE 1/2 BAYS (SEE EXAMPLE ABOVE) F A S H I O N L E A D S T O P A S S I O N 7 9 10 11 1112 13 14 15 16 17 18 19 20 21 22 23 i
  • 20. 20 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 6.Vegas Body Wine 7.Willa Bra Black 8.Marika Body (Boxed) 9.Britt Body (Boxed) 10.Willa String Black 11.Suri Dress (Boxed) 12.Chrissy Dress (Boxed) 2 3 4 5 8 9 6 7 1 10 11 12 LINES LIST: 1. Belize Body 2. Alvera Body 3. Alvera Bra 4. Zuri Pencil Skirt 5. Alvera Brief GONDOLA TOP: Keep Clear
  • 21. 21 C A M P A I G N O V E R V I E W B A Y 1 B A Y 2 B A Y 3 B A Y 4 B A Y 5 B A Y 6 B A Y 7 B A Y 8 S E X Y L A C E C O N T. F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K * AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50 G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4 G O N D O L A 5 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A H CUP Size_End of Arms.indd 3 24/06/2016 15:00 A V A I L A B L E U P T O A 42H A V A I L A B L E U P T O A 42H C U S T O M E R F L O W - - - - - - - - - >
  • 22. 22 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Anais Bra 32 2. Anais Brief 3. Anais Bra 36 4. Anais Babydoll 5. Anais Bra 34 6. Anais Suspender 7. Anais Thong 8. Anais Bra 38 9. Anais Bra 40/42 10. Anais Bra 44 11. Laria Bra 32 12. Laria Brief 13. Laria Bra 36 14. Laria Bra 34 15. Laria Thong 16. Laria Bra 38 LINES LIST 17. Melanie 32 18.Melanie Thong 19.Melanie 36 20.Melanie 40 21.Melanie 42 22.Melanie 40 23.Melanie Brief 24.Melanie 38 25.Melanie 44 26.Melanie 44 27.Triple Boost Red 32 28.Triple Boost Thong 29.Triple Boost Red 34 30.Triple Boost Red 36 31.Triple Boost Red 38 32.Katie Bra 32 33.Katie Brief 34.Katie Bra 34 35.Katie Bra 36 36.Katie Bra 38 37.Triple Boost Teal 32 38.Triple Boost Teal 36 39.Triple Boost Teal Cami Suspender. 40.Triple Boost Teal Thong 41.Triple Boost Teal Bra 34 42.Triple Boost Teal Bra 38 43.Adrianna Robe 1 2 3 4 5 6 7 8 12 13 16 14 25 26 2717 23 24 18 20 19 21 22 28 29 30 31 32 40 33 34 35 36 37 41 42 4339 38 * AS-AW2016_£30_Sets_Half Bay_700x700_v2.indd 1 24/06/2016 14:50 9 10 11 15 USE £30 SETS HEADERS SHOWN ABOVE & EOA TO CALL OUT 42 BACK (SEE EXAMPLE ABOVE) MELANIE & KATIE £30 SETS WILL LAUNCH A LITTLE LATER THAN SHOWN IN THE VISUAL ABOVE. i i
  • 23. 23 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST:RED SEXY LACE 1. Plunge 32 2. Suspender Belt 3. Brief 4. Plunge 34 5. Plunge 36 6. Plunge 38 7. Underwired 32 8. Brief 9. Thong 10. Underwired 34 11. Underwired 36 12. Underwired 38 13. Balconette 32 14. Brazilian 15. Balconette 34 16. Balconette 36 17. Balconette 38 18. T-shirt 32 19. Short 20. T-shirt 34 21. T-shirt 36 22. T-shirt 38 LINES LIST:WHITE SEXY LACE 1 2 3 4 5 6 7 8 12 13 16 17 18 19 20 21 22 14 9 10 11 15 USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP & PRICE POINT(SEE EXAMPLE ABOVE) 23 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 24 25 26 27 23.Plunge 32 24.Suspender Belt & Thong 25.Plunge 36 26.Strapless 32/34 27.Strapless 36/38 28.Plunge 34 29.Brief 30.Plunge 31.Plunge 36 32.Plunge 38 33.Balconette 32 34.Brazillian 35.Balconette 34 36.Balconette 36 37.Balconette 38 38.T-shirt 32 39.Short 40.T-shirt 34 41.T-shirt 36 42.T-shirt 38 i
  • 24. 24 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST:RED SEXY LACE 1. Plunge 32 2. Suspender Belt 3. Brief 4. Plunge 34 5. Plunge 36 6. Plunge 38 7. Underwired 32 8. Brief 9. Thong 10. Underwired 34 11. Underwired 36 12. Underwired 38 13. Balconette 32 14. Brazilian 15. Balconette 34 16. Balconette 36 17. Balconette 38 18. T-shirt 32 19. Short 20. T-shirt 34 21. T-shirt 36 22. T-shirt 38 USE 2 FOR £30 HEADERS SHOWN ABOVE & EOA TO CALL OUT G CUP & PRICE POINT(SEE EXAMPLE ABOVE) 1 2 3 4 5 6 7 8 12 13 16 17 18 19 20 21 22 14 9 10 11 15 23 28 33 38 39 40 41 42 34 35 36 37 29 30 31 32 24 25 26 27 LINES LIST:NUDE SEXY LACE 23.Plunge 32 24.Brief 25.Plunge 34 26.Plunge 36 27.Plunge 38 28.Balconette 32 29.Thong 30.Balconette 34 31.Balconette 36 32.Balconette 38 TEAL & PURPLE 33.Plunge 32 34.Brief 35.Plunge 34 36.Plunge 36 37Plunge 38 38.Balconette 32 39.Brief 40.Balconette 34 41.Balconette 36 42.Balconette 38 i
  • 25. 25 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 1. Seville Balconette 32 2. Seville Brief 3. Seville Balconette 36 4. Glossy Lace top hold up 5. Seville Balconette 34 6. Seville Balconette 38 GONDOLA TOPS: Every Day Sexy Tent Card PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVE LINES LIST: 7.Bibi Flock 32 8.Bibi Flock 34 9.Bibi Flock 36 10.Bibi Chemise 11.Bibi Brief 2 3 4 5 6 71 8 10 9 11 i
  • 26. 26 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 1. Morelli Plunge 32 2. Morelli Thong 3. Morelli Plunge 36 4. Glossy Lace top hold ups 5. Morelli Plunge 34 6. Morelli Plunge 38 GONDOLA TOPS: Every Day Sexy Tent Card LINES LIST: 7.Dark Floral Plunge 32 8.Dark Floral Brief 9.Dark Floral Plunge 36 10.Glossy Lace top Hold up 11.Dark Floral Plunge 34 12.Dark Floral Plunge 38 2 3 4 5 6 71 8 10 9 11 12 PLACE G-CUP EOA ON THIS GONDOLA AS SHOWN ABOVEi
  • 27. 27 G O N D O L A 3 W I T H P R O D U C T N A M E S LINES LIST: 1. Orta Plunge 32 2. Orta Thong 3. Orta Plunge 36 4. Lace Top Seamed back hold ups 5. Orta Plunge 34 6. Orta Plunge 38 GONDOLA TOPS: Bra Fit Tent Card LINES LIST: 7.Palmera Plunge 32 8.Palmera Thong 9.Palmera Plunge 36 10.Opaque Lace top Hold up 11.Palmera Plunge 34 12.Palmera Plunge 38 2 3 4 5 6 71 8 10 9 11 12
  • 28. 28 G O N D O L A 4 W I T H P R O D U C T N A M E S LINES LIST: 1. Valencia Plunge 32 2. Valencia Thong 3. Valencia Plunge 36 4. Over the Knees 5. Valencia Plunge 34 6. Valencia Plunge 38 GONDOLA TOP: Leave this clear. LINES LIST: 7.Kenzie Deep Plunge 32 8.Kenzie Brief 9.Kenzie Deep Plunge 36 10.Over the Knees 11.Kenzie Deep Plunge 34 12.Kenzie Deep Plunge 38 2 3 4 5 8 6 7 1 10 9 11 12
  • 29. 29 G O N D O L A 5 W I T H P R O D U C T N A M E S LINES LIST: 1. Balconette 32 2. Thong 3. Balconette 36 4. Balconette 34 5. Brief 6. Balconette 38 GONDOLA TOPS: 2 For £30 Tent Card LINES LIST: 7.Plunge 32 8.Brief 9.Plunge 36 10.Plunge 34 11.Thong 12.Plunge 38 2 3 4 5 8 6 7 1 10 9 11 12 1 1 1 1 1 1
  • 30. 30 G O N D O L A 6 W I T H P R O D U C T N A M E S LINES LIST: 1. Valencia Plunge 32 2. Valencia Thong 3. Valencia Plunge 36 4. Over the Knees 5. Valencia Plunge 34 6. Valencia Plunge 38 GONDOLA TOPS: 2 Bras for £30 Tent Card LINES LIST: 7.Kenzie Deep Plunge 32 8.Kenzie Brief 9.Kenzie Deep Plunge 36 10.Over the Knees 11.Kenzie Deep Plunge 34 12.Kenzie Deep Plunge 38 2 3 4 5 8 6 7 1 10 9 11 12 7 10 9 11 12
  • 31. 31 B O U D O I R O V E R V I E W B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5 B A Y 1 6 F R O N T B A C K F R O N T B A C K G O N D O L A 1 G O N D O L A 2 i L I N G E R I E C O L L E C T I O N S L I N G E R I E C O L L E C T I O N S C U S T O M E R F L O W - - - - - - - - - > Refer to Experience Bays Guide for layout. i
  • 32. 32 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. May Plunge 32 2. Brief 3. May Plunge 36 4. May Plunge 38 5. Pink Bed of Roses 6. Lace Gloves 7. Pink Fur Handcuffs 8. Black lace Garter 9. Lace top pink seamed hold ups 10. Feather Fan 11. May baby doll (this come cup sized & dress sized so will need the spacing shown.) 12. Refer to oils & lotions guide for layout. 13. Stand Alone Corset 14. May Cami Suspender 15. May Plunge 40 16. May Plunge 42 17. May Plunge 34 18. May Thong 19. May Babydoll (this come cup sized & dress sized so will need the spacing shown.) 2 3 4 5 61 7 8 10 9 12 10 11 13 14 15 16 19 18 i L I N G E R I E C O L L E C T I O N S 17 May Cami Suspender These bays will launch later in the phase. Move Forward your next wall bays in Priority. i Refer to Experience Bays Guide for layout. i
  • 33. 33 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: 1. Daphne Bra 32/34 2. Daphne Suspender Skirt 3. Daphne Thong 4. Daphene Bra 36/38 5. Lace Cuffs 6. Feather Tickler Pink 7. Daphne Baby doll 8. Daphne Bra 36/38 9. Lilah Plunge 32 10. Lilah Thong 11. Lilah Plunge 34 12. Lilah Plunge 36/38 13. Lilah High Waisted Brief 14. Boudoir Kit 15. Diamante Cuffs 16. Lace Welt Hold ups 17. Lilah Baby Doll 18. Crop/Tickler 19. Diamante Nipple Tassles 20. Diamante Riding Crop LINES LIST: 21.Audrina Plunge 32 22.Audrina Waspie 23.Audrina Brief 24.Marie Corset 25.Audrina Plunge 34 26.Audrina Brief 27.Audrina Plunge 36 28.Audrina Thong 29.Audrina Plunge 38 30.Audrina Erotic 32/34 31.Audrina Bumless Brief 32.Audrina Erotic 36/38 33.Quinn Erotic Body 3 4 1 5 6 7 88 2 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 25 26 27 28 29 30 31 32 33 L I N G E R I E C O L L E C T I O N S
  • 34. 34 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 1. Animal Feather Bra 32&34 2. Animal Feather Waspe 3. Animal Feather Brief 4. Animal Feather Bra 36&38 5. Animal Feather Teddy 6. Nicola Longline Pink GONDOLA TOP: Candy Floss Lube Tickler / Crop Pink & Black (place in tall perspex box) LINES LIST: 7.Zaffre Bra 32/34 8.Zaffre Spider Bra 9.Zaffre String 10.Zaffre Bra 38/38 11.Zaffre Suspender Belt 12.Zaffre Brief Animal Feather Waspe This Gondola will launch later in the phase. Move Forward our next Gondola in Priority i
  • 35. 35 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 7.Avery Bra 32/34 8.Avery Spider Bra 9.Avery String 10.AveryBra 38/38 11.Avery Suspender Belt 12.Avery Brief 2 3 4 5 6 7 1 8 12 10 9 11 LINES LIST: 1. Voyuer Boudoir Kit 2. Voyuer Chemise 3. Voyuer Cami Set 4. Voyuer Bra 32/34 5. Standalone Waspie 6. Voyuer Brief 7. Voyuer Bra 36/38 GONDOLA TOP: Black Ticklers (Display these in tall perspex box)
  • 36. 36 E R O T I C L I N G E R I E O V E R V I E W B A Y 1 0 B A Y 1 1 B A Y 1 2 B A Y 1 3 B A Y 1 4 B A Y 1 5 F R O N T B A C K F R O N T B A C K F R O N T B A C K F R O N T B A C K D A T E N I G H T M A S S A G E B A Y R E F E R T O O I L S & L O T I O N S G U I D E S E X C E S S O R I E S R E F E R T O S E X C E S S O R I E S G U I D E T H I S E X A M P L E S H O W S B A Y F L O W B O X E D E R O T I C R E F E R T O B O X E D E R O T I C G U I D E G O N D O L A 1 G O N D O L A 2 G O N D O L A 3 G O N D O L A 4 E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S E R O T I C L I N G E R I E N S C U S T O M E R F L O W - - - - - - - - - >
  • 37. 37 W A L L B A Y S W I T H P R O D U C T N A M E S LINES LIST: HANGING EROTIC 1. Mimi Basque 2. Ava Bra Red 3. Ava Waspie & String 4. Willa Bra Red 5. Willa String Red 6. Red & Black Eyemask 7. Lace Top Red Seamed Hold Ups 8. Bailey Chemise 9. Bailey Body 10. Penelope Bra Black 11. Standalone Waspie 12. Penelope Crotchless Breif 13. Penelope Bra Red 14. Penelope Crotchless Brief 15. Red Satin Gloves 16. Mary Doll Red (Boxed) 17. Heart Nipple Tassels Red 18. Penelope Body Black 19. Penelope Body Red 20. Mary Doll Black 21. Red Fur Cuffs 22. Brittany Red 23. Alexia Body Red 24. Ava Bra Black 25. Ava Waspie & String Black 26. PU Flogger 27. Mary Doll 28. Mimi Bra 29. Mimi Thong 30. Winnona Body 31. Ava Body 1 3 2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 E R O T I C L I N G E R I E E R O T I C L I N G E R I E E R O T I C L I N G E R I E PLACE BEST SELLING BOXED EROTIC LINES IN BLACK OR RED WHERE THE BOXED EROTIC IS SHOWN IN VISUAL ABOVE. i i Penelope collection in black will launch later in the phase.
  • 38. 38 G O N D O L A 1 W I T H P R O D U C T N A M E S LINES LIST: 6.Santana Balconette 32 7.Santana Suspender Belt 8.Santana Brief 9.Santana Balconette 36 10.Seamed lace top hold ups 11.Santana Balconette 34 12.Santana Balconette 382 3 4 5 9 6 7 1 8 10 11 12 LINES LIST: 1. Santana Bra 32&34 2. Santana High Wasited Brief 3. Santana Bra 36&38 4. Santana Cami Suspender Santana Brazillian GONDOLA TOP: Red Fur Cuffs (Bowl) Bed of Roses Red This Gondola will launch later in the phase. Move Forward our next Gondola in Priority i
  • 39. 39 G O N D O L A 2 W I T H P R O D U C T N A M E S LINES LIST: 1. Montana Balconette 32 2. Montana Thong 3. Montna Balconette 36 4. Montana Balconette 34 5. Montana Suspender Belt Montana Balconette 38 GONDOLA TOPS: New Season Tent Card LINES LIST: 7.Alvera Plunge 32 8.Alvera Thong 9.Alvera Plunge 36 10.Seamed Lace top Hold up 11.Alvera Plunge 34 12.Alvera Plunge 38 2 3 4 5 6 71 8 10 9 11 12
  • 40. 40 FOR BIGGER STORES DEVELOP THIS TO A WALL BAY LAYOUT KEEPING HOLD UPS & STOCKINGS SEPERATE. STYLE THE HOISERY LEGS IN BEST SELLERS. i G O N D O L A 3 W I T H P R O D U C T N A M E S LINES LIST: HOLD UPS 1. Lace Top Fishnet x 2 2. Lace Top Glossy 3. Lace Top Glossy White 4. Lace Welt 5. Lace Top Spot 6. Lace Top Nude 7. Lace Top Seamed Red 8. Lace Top Seamed Nude 9. Over The Knees 10. Lace Back Fishnet Tights 11. Glossy Crotchless Tights 12. Lace tights (Mid Phase 1) GONDOLA TOPS: Hosiery Legs Dressed in best sellers. LINES LIST:STOCKINGS 13.Lace Top Glossy 14.Lace Top Fish Net 15.Nude Seamed 16.Plain Top Seamed 17.Suspender Set 18.All Yours 19.Lace Top Glossy 20.Lace Top Fishnet 2 3 4 5 86 7 1 10 11 129 13 15 16 17 18 19 20 14
  • 41. 41 G O N D O L A 4 W I T H P R O D U C T N A M E S LINES LIST: 1. Bae Watch 2. Miss Head Fantasy (place Miss Massage behind Miss Head Fantasy) 3. Textbook Tease 4. Tuxedo Bunny 5. Heart Stopper Nurse 6. Domanatrix GONDOLA TOP: Nurse Over the Knees LINES LIST:STOCKINGS 7.Sargent Frisky 8.Harbour Hottie 9.Mistress Maid 10.Cadet Commando 11.Cheer Squad 2 3 4 5 6 1 13 15 16 17 18 19 20 14 8 9 10 9 11 7 PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES. N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 i
  • 42. 42 F A N C Y D R E S S W A L L O P T I O N F O R L A R G E R S T O R E S LINES LIST 1.Bae Watch 2.Tuxedo Bunny 3. Heart Stopper Nurse 4.Domanatrix 5.Mistress Maid 6.Miss Head Fantasy 7.Tuxedo Bunny 8.Heart Stopper Nurse 9.Miss Massage 10.Mistress Maid 11.Text Book Tease 12.Sargent Sexy 13.Sargent Sexy 14.Harbout Hottie 15.Harbout Hottie 16.Texbook Tease 17.Cheer Squad 18.Cadet Commando 19.Cadet Commando & Cheer Squad (These will be currently hung in store but will soon be coming to stores boxed.) PLACE XXL ARM END ON RELEVANT BOXED PLAYWEAR LINES.N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 i N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 N O W A V A I L A B L E U P T O XXL Size_End of Arms.indd 4 24/06/2016 15:00 F A N C Y D R E S S F A N C Y D R E S S
  • 43. 43 M A N N E Q U I N O U T F I T S PRIORITY 1 Tassel Cape Belize Body Mayfair Top Avril Bra Avril Bra Rue Brief Avril Thong Suri Skirt Albany Skirt Fay Body Censored Body PRIORITY 2 PRIORITY 3 PRIORITY 4 PRIORITY 5
  • 44. 44 O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S £30 SETS Lauria Thong Lauria Bra Sexy Bra Anais Baby Doll & Thong Attitude Thong Winnona Body £30 SETS SATISFACTION GAURANTEED SATISFACTION GAURANTEED
  • 45. 45 O P T I O N S F O R A D D I T I O N A L M A N N E Q U I N S Penelope Erotic Body Red Fur Cuffs Lace Top Seamed Hold Ups Red Daphne Suspender Brief Lace Welt Hold Ups Daphne Babydoll Daphne Brief Marydoll Red Daphne Bra Feather Tickler Pink BOUDOIR BOUDOIREROTIC LINGERIE EROTIC LINGERIE Lace Top Seamed Hold Ups Pink
  • 46. 46 S T E A M Q U E E N SEvery item that comes in looking less than perfect needs to be steamed. STEP 1: Fill the steamer up with water. STEP 3: Keep the steamer off of the shop floor & take the stock to the steamer! Do this in back of house to avoid accidents! STEP 4: Leave the item on the hanger and DO NOT ever steam the item in hand. Turn the item inside out and hang it up! TOP TIP: Take care when steaming baby dolls as the heat gets trapped in the fabric! STEP 2: Due to the variations of steamers at store some will beep when they are ready some will just start steaming. So keep an eye out! STEP 5: Run the steamer over the garment until it is wrinkle free! It is only then the garment is Shopfloor ready! Top Tip:Never touch the garment with the steamer itself this will damage the fabric. Garments that usually need steaming are: Baby Dolls, Chemises, Robes, PJs, Cami Suspenders.
  • 47. 47 C O N T A C T U S FOR VM ENQUIRIES: vmteam@annsumers.com TO ORDER POS EMAIL: annsummersposcalloffs@amartin.com