Vocus todd at_crowdverb_dot_com_demand13

1. Making strategic and tactical decisions with Big Data Big Data .... Now What? Todd Herman @Crowdverb/@ToddEHerman Todd@Crowdverb.com #Demand13 Thursday, June 20, 13

4. A brief agenda Propose a deﬁnition for Big Data Offer a framework of what we should expect to be able to do with Big Data Discuss a range of Big Data examples from free and easy to more costly and complex Revisit the framework for action items this week, this quarter, year and next year Learn from you. Our time together #Demand13 Thursday, June 20, 13

5. Getting Past The Buzzword Big data grows exponentially, is non-linear and is drawn from live signals. A proposed deﬁnition #Demand13 Thursday, June 20, 13

10. Getting Past The Buzzword Big Data Is ... #Demand13 ... live data: it changes as feelings, opinions and intent changes ... strong data: the more quality sources the better quality insights ... instructive data: see what resonates without saying a word ... is predictive data: more inputs yields clear patterns ... actionable data: make investments with surgical focus Thursday, June 20, 13

11. Getting Past The Buzzword Big Data Is ... #Demand13 ... live data: it changes as feelings, opinions and intent changes ... strong data: the more quality sources the better quality insights ... instructive data: see what resonates without saying a word ... is predictive data: more inputs yields clear patterns ... actionable data: make investments with surgical focus PUBLICLY AVAILABLE Thursday, June 20, 13

12. A framework #Demand13 Emotion Cognition Intents Actions Thursday, June 20, 13

13. A framework #Demand13 Emotion Cognition Intents Actions The Matches & Gaps Thursday, June 20, 13

14. Employing the framework #Demand13 Emotion Cognition Intents Actions What are the clear gaps between emotions, cognition, intents and/or actions? People feel they should adapt some changes because they think it will help them lose weight, they intend to stop drinking alcohol, but then they come to an event like this and the next thing they know ... Thursday, June 20, 13

15. Employing the framework #Demand13 Emotion Cognition Intents Actions What are the clear MATCHES between emotions, cognition, intents and/or actions? People feel they should adapt some changes because they think it will help them lose weight, they intend to stop drinking alcohol, they come to an event like this and drink water or coffee. Thursday, June 20, 13

16. Employing the framework #Demand13 Will not Might Do Thursday, June 20, 13

19. Employing the framework #Demand13 Will not Might Do Big data grows exponentially, is non-linear and is drawn from live signals. A proposed deﬁnition Thursday, June 20, 13

20. A Big Data Political Example #Demand13 Thursday, June 20, 13

26. Political framework example #Demand13 Emotion Cognition Intents Actions People who would not vote for the President laughed, agreed that PBS should not receive taxpayer dollars, decided they should share and did. People who would vote for the President shook their heads, believed PBS is important and deserves tax dollars, they decided to share and did. People who MIGHT vote for the President felt the remark was questionable, may not have known PBS received tax dollars, decided to seek information and did ... where they met advertisements from the President’s brilliant team. What are the clear MATCHES between emotions, cognition, intents and/or actions? Thursday, June 20, 13

30. Employing the framework #Demand13 A note on super-segmenting Emotion Cognition Intents Actions Thursday, June 20, 13

31. From Free To .... #Demand13 Thursday, June 20, 13

32. Intents: free solutions #Demand13 Thursday, June 20, 13

33. Intents: free solutions #Demand13 Thursday, June 20, 13

34. Intents: free solutions #Demand13 Open Oceans Cyclical Search Patterns Unfulﬁlled Searches Zeitgeist Moments Thursday, June 20, 13

35. Intents: free solutions #Demand13 Open Oceans Cyclical Search Patterns Unfulﬁlled Searches Zeitgeist Moments Thursday, June 20, 13

36. Intents: free solutions #Demand13 Open Oceans Cyclical Search Patterns Unfulﬁlled Searches Zeitgeist Moments Movie studios. eBooks. Local TV. Hulu. Content Providers. List Builders. Politicians. Thursday, June 20, 13

37. #Demand13 Intents: free solutions Thursday, June 20, 13

38. #Demand13 Intents: free solutions Thursday, June 20, 13

39. #Demand13 Intents: free solutions “why is the happening?” Thursday, June 20, 13

40. #Demand13 Actions: free solutions Thursday, June 20, 13

41. #Demand13 Actions: free solutions Thursday, June 20, 13

42. #Demand13 Cognition: paid solutions Thursday, June 20, 13

46. #Demand13 Emotion: paid solutions Thursday, June 20, 13

47. #Demand13 Emotion: paid solutions Thursday, June 20, 13

48. #Demand13 The big data combination Thursday, June 20, 13

49. #Demand13 The big data combination Thursday, June 20, 13

50. A framework #Demand13 Emotion Cognition Intents Actions Action Items This week: how many of these for do you have covered, now? This quarter: cover all four. This year: launch an integrated, Big Data LEARNING campaign. Next year: integrate Big Data into live campaigns based off of learnings. Thursday, June 20, 13

51. A framework #Demand13 Emotion Cognition Intents Actions The Matches & Gaps Action Items This week: how many of these for do you have covered, now? This quarter: cover all four. This year: launch an integrated, Big Data LEARNING campaign. Next year: integrate Big Data into live campaigns based off of learnings. Thursday, June 20, 13

52. Making strategic and tactical decisions with Big Data Big Data .... Now What? #Demand13 Todd Herman @Crowdverb/@ToddEHerman Todd@Crowdverb.com Thursday, June 20, 13

Vocus todd at_crowdverb_dot_com_demand13

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