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A recent survey found that the number of runners in the UK has reached 10 million, likely due to more accessible running events like Park Runs. Fitness apps complementing workouts have grown increasingly popular with the rise of smartphones over the past 10 years, helping runners track nutrition, discover routes, and connect with over 8 million other users on the Strava app who have collectively run thousands of laps around the world.
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Voice over script
- 1. • Opening - In a recent survey by Sports Marketing, it was revealed that the UK’s running population has reached an impressive 10 million runners. With much more accessible events popping up for UK runners, such as Park Runs, it’s not hard to see why so many people are taking up the sport. • Next -. With the explosion of the smartphone in the past 10 years, fitness apps to complement people's workouts became increasingly popular. From tracking nutrition to discovering new running paths, the range of apps has something for everyone. • Strava is a fitness app with over 8 million users - its users have run 5,000 laps around the globe. Following in the footsteps of Apple's health center, a long list of health related apps now flourish on the daily downloads lists.