Print Advert Codes and Conventions
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Newspaper advertisements for television programs must follow certain codes and conventions, including using the same slogan and theme across print and trailer ads, placing a block of color behind the title and information, positioning the television channel's logo depending on the channel and key advertising position, including a bold central image summarizing the program's narrative, keeping writing to a minimum to maintain audience interest, including a catchy slogan linking to the documentary, noting the scheduling, and placing the program title in A4 landscape format.
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Print Advert Codes and Conventions
- 1. Codes and Conventions of Newspaper Advertisements • Print and trailer advert must come from the same campaign, same slogan and same theme. Must clearly link. • Block of colour behind information and title. • TV company logo position is dependent on which channel you use and also on the where the key position is. • Main strong key, bold and central image which creates a narrative for the programme-summing it up. • To keep the audience interested and focused the writing is kept to a minimum. • Catchy slogan which links to the documentary. • Scheduling included. • Title • A4 landscape.