Vytaliz Data Analysis 8-18
- 1. © 2011 ReachLocal, Inc. 1 ReachLocal Vytaliz Data Analysis Presented by: Andre Archimbaud Internet Marketing Consultant New York City Jenna Denning Campaign Consultant Dallas
- 2. © 2011 ReachLocal, Inc. Agenda 1. Overall Campaign Review 2. Search Campaign Highlights 3. Recent Campaign Updates 4. Recommendations For Success 5. ReachDisplay 6. Discussion/Next Steps 7. Questions/Feedback
- 3. © 2011 ReachLocal, Inc. ReachSearch Data Analysis 3 255,592 Impressions 2,688 Visits 108 Calls 84 Web Events . Top 20 Keywords (All Time) Advertising Thus Far (April 3, 2015 to present) Last Completed Cycle (Jun 26 to Jul 24, 2015) 44,506 Impressions 524 Visits 32 Calls 15 Web Events 1. doctors on call 2. doctor on demand 3. Concierge medicine 4. concierge medical practices 5. mobile doctor 6. concierge doctors nyc 7. hangover treatment 8. home iv hydration 9. fatigue treatment 10. home nurse nyc 11. private doctors nyc 12. travel physicians 13. house doctors 14. home visit doctors 15. home visits doctor Manhattan 16. medical physician 17. house call doctor new york city 18. jet lag remedy queens 19. Concierge medicine Brooklyn 20. house call doctor *currently using 1,032 keywords total
- 4. © 2011 ReachLocal, Inc. Search Campaign Highlights Lead generation has streamlined over time all while keeping Cost per Lead down. More Leads + Low Cost to Acquire the Lead = Better Use Of Your Advertising Dollars
- 5. © 2011 ReachLocal, Inc. Search Campaign Highlights
- 6. © 2011 ReachLocal, Inc. Search Campaign Highlights Tracking Web Events helps us analyze intent and searcher behavior on your site. Form submissions are a GREAT indication of a client conversion.
- 7. © 2011 ReachLocal, Inc. Search Campaign Highlights Vytaliz Search Campaign Device Data – All Time Device Clicks Impressions CTR Page Position Computer 963 140,803 0.64% 4.95 Mobile 1,238 73,794 1.44% 2.7 Tablets 164 14,535 1.19% 3.25
- 8. © 2011 ReachLocal, Inc. Campaign Updates- Past 3 months Update How Does This Help? Added In Home Lab Work Focus • Added July 6th, 2015 • This has given us another outlet for conversions. Continually Monitoring Bids and Budgets • Assures we remain competitive with our keywords. • Allows the budget to pace out over the 30 day period as closely as possible. Added Negative Keywords • Streamlines where your ad will show. • Only puts ad in front of the most relevant searchers.
- 9. © 2011 ReachLocal, Inc. Campaign Recommendations For Success Update How Does This Help? Resume Display Campaigns • Display conversions help remind potential customers of your business. • Helps improve and increase your overall marketing strategy. Update Landing Page • In Home Medical Visit currently leads to error page when navigated to from Home Page
- 10. © 2011 ReachLocal, Inc. Campaign Recommendations For Success
- 11. © 2011 ReachLocal, Inc. ReachDisplay 11 June 17 to Aug 3 557,327 Impressions 386 Visits $3.49 Average CPM (cost per thousand impressions) . Targeting: New York, NY
- 12. © 2011 ReachLocal, Inc. ReachRetargeting 12 June 17 to Aug 3 351,104 Impressions 476 Visits $6.88 Average CPM (cost per thousand impressions) . Targeting: New York, NY
- 13. © 2011 ReachLocal, Inc. Recommendations/Discussion Topics 1. Resuming Display Campaigns 2. Next Steps
- 14. © 2011 ReachLocal, Inc. 1 4 Thank You! 10 Andre Archimbaud Internet Marketing Consultant – NYC andre.archimbaud@reachlocal.com 212.643.4300 x 136 Jenna Denning Campaign Consultant- Dallas jenna.denning@reachlocal.com 214.294.0401