W6 slides for week 3 and 4
- 1. W6 Slides for Week 3 and 4 Happiness Machines
- 2. How does it relate to G.Hertz’s reading? • Planned Obsolence through creation of ‘black boxes’. Planned Obsolence aided by perceived inability to break down ‘black boxes’. • Planned Obsolence: side effect or influencing factor? Surprising Statements • People must be trained to desire for new things. • Triggering the peoples’ need and desire to get what we need from them. • Bernay’s pessimism: can’t trust people to think for themselves • Transform people into constantly moving happiness machines
- 3. Do we enslave people through design or we liberate them? Enslavement! Liberation! • Designers rule • Designers are humans • Fuel desires for too products • Desires can be • Dependence on overcome, not manufacturer passive consumers • Mass customization
- 4. Design: empowerment or not? Yes! But how? • Ability to choose • DIY culture needs to what we want be encouraged • Conditional • Producers/designers – Type of people: have to be more self-motivated transparent – Need to break ‘black box’