Watsonks, Twitter: What Is It and Why It Is a Valuable Inbound Source
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This document discusses Twitter, including common Twitter terminology like tweets, hashtags, followers and retweets. It explains that Twitter is a valuable inbound marketing source and outlines some of the benefits of having a Twitter account, such as for research purposes. It also promotes several Twitter management and analytics tools.
Watsonks, Twitter: What Is It and Why It Is a Valuable Inbound Source
- 1. Twitter: What Is It and Why It Is a Valuable Inbound Source Presented by: Ken Watson President of Watson Knowledge Services, LLC @Wats onks
- 2. Twitter Lingo • Twitter Handle: A Twitter account name that starts with the @ sign • Tweet: A 140-character or fewer message (includes spaces) sent from your Twitter account • Feed: The main screen which shows all of followings latest tweets • Followers: People who have subscribed to your tweets • Following: People who you follow your Twitter account @Wats onks
- 3. Twitter Lingo • Retweet (RT): When you share what someone else has tweeted with your followers. The retweet retains the handle of the original user, but also mentions that you retweeted it - Modified Tweet (MT): A Retweet but the tweet has been modified • Mention: When you want to include (mention) or engage directly with someone on Twitter - Ex. What a great conference this year, great job @SLAhq @Wats onks
- 4. Twitter Lingo • Direct Messages (DM): Private messages sent directly to another Twitter user • Hashtag (#): A way to index, or group, content in the Twitterverse • Interactions: New Followers, Retweets, Mentions, Direct Messages • Lists: A curated group of Twitter users and a great way to organize your interests. @Wats onks
- 5. Celebrity @Wats onks Actual Useful Information Two Kinds of Tweets
- 6. Benefits of having an account • Can create an account for research purposes • Doesn’t have to be a company/personal account, can even create an @Wats onks independent account
- 7. @Wats onks Live Demo Time • Features • Research • Tools
- 8. @Wats onks > Hootsuite > TweetDeck > Buffer > Sharepoint > Social Mention > Bluenod > SocialBro > Talkwalker > Followerwonk > Mentionmapp > IFTTT > RSS Tool Links Social Media Dashboards General Tools