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DEVELOPING YOUR
PERSONAL & PROFESSIONAL
DIGITAL IDENTITY
@chris_trudell
Chris Trudell; M.Ed
New Student and Family Programs
Robbie Fitzwater; B.S.
Clemson Public Affairs, Marketing Services
@robbiefitz
OUTLINE
โ€ข Networks and Relationships
โ€ข Internet Identity โ€œBreakdownโ€
โ€ข Knowing your digital self
โ€ข Developing your digital identity / The power Google
โ€ข Identity reflection online and offline / professional /
private
โ€ข Networking Relationships (Internal & External)
โ€ข Examples of Internet identity & networks
Q&A: YOUR INTERNET
IDENTITY
4 RULES OF THE INTERNET
โ€ข Real space (environment)
โ€ข Real time
โ€ข Real people
โ€ข Reality
What is a
Network,
and why is it important?
Lascaux, France
What Networks Look
LikeThe โ€œDunbar Numberโ€ is a suggested cognitive limit to the number
of people with whom one can maintain stable social relationships.
LinkedIn, 1,000+Us, about 150
Mark Grandovetter Sociology Professor at Stanford. Wrote about th
Strength of Weak Ties
Power of Networks
Your
Reference
Group
Community
World
100โ€™s 1,000โ€™s A lot!
How do we take this blank
canvas and make something of
INTERNET IDENTITY
โ€œBREAKDOWNโ€
โ€ข Three major ways to look at โ€œInternet identityโ€
1. Digital Identity: Data (text, pictures, video,
etc)
2. Online Identity: Data & Behavior
3. Internet Identity: Data Behavior ::
Identity
DIGITAL IDENTITYโ€ข The data that uniquely describes a person or a thing &
contains information about the subject (text, links, photos,
videos, content).
โ€ข A critical problem in cyberspace is knowing with whom one is
interacting โ€” because weโ€™re interacting with data
โ€ข Currently there are no ways to precisely determine the
identity of a person in digital space (data can be
manipulated)
โ€ข Even though there are attributes (data) associated to a
personโ€™s digital identity, these attributes or even identities
can be changed, masked or trashed & new ones created
ONLINE IDENTITY
โ€ข User establishes in online communities & websites.
โ€ข Choice, decisions, reflection, & participation
โ€ข It can also be considered as an actively constructed
presentation of oneself (behavior).
โ€ข Relationship to a certain social group(s) they are a part of
online. Some can even be deceptive about their identity
(but that still โ€œtells usโ€ something about a personโ€™s identity).
โ€ข The combination of data, behavior, association, &
expression
INTERNET IDENTITY
โ€ข Online identity โ€“ personal self-concept as it relates to the
Internet (cf. Identity (social science))
โ€ข Internet = environment
โ€ข How we relate to the environment (physical, social,
emotional)
โ€ข Digital identity โ€“ a culmination of data that uniquely describes a
person or a thing & contains information about the subjectโ€™s
relationships to other entities
โ€ข (Note: the interconnected reliance to above)
KNOWING A
DIGITAL SELFโ€ข The digital environment is a real and influential
space
โ€ข Critically influencing self-concepts | self-
perception
โ€ข Critically influencing relationships | perceptions
ofโ€ฆ
โ€ข Critically influencing ideas, values, & creation
of new knowledge
Step 1) Google Yourself
Developing Your Digital Identity
DOUBLE-CLICK TO KNOW
โ€ข Know your DIGITAL IDENTITY
โ€ข Texts, links, hashtags, photos, videos, etc.
โ€ข Know your ONLINE IDENTITY
โ€ข Associations, communities, interactions,
connections (likes, retweets, follows, etc.), etc.
โ€ข Should be able to define your digital and online self
at all times
A TRUE REFLECTION ?
โ€ข Does a digital & online identity accurately
reflect who a person is ?
โ€ข Deleting / withholding content
โ€ข Balance between quantity and quality
โ€ข Balance = congruency
Step 2) Determine your Digital
Identity
What are
your personal
strengths?
What are your
professional
strengths?
Step 2) Determine your Digital
Identity
Personal
Strengths
Professional
Strengths
Look for overlap | Look for congruency
Step 2) Determine your Digital
Identity
Online & Offline Congruency
Personal & Professional Congruency
YOU
FINDING YOUR SPACE
PROFESSIONAL PRESENCE
VS.
SIMPLY PRESENT
โ€ข Professionalism & Internet Identity
โ€ข Subdivided profiles issue
โ€ข Adding students? Why not? Why we shouldโ€ฆ
โ€ข Facebook, LinkedIn, Twitter, Instagram
โ€ข Google yourself frequently | memorize your network
โ€ข Aim for congruency in all platforms | environments
STEP 3) REFLECT ON
YOUR IDENTITY
โ€ขWhat do you want to be known for?
โ€ขHow do you want to represent yourself?
โ€ขDo you want to be a generalist or a subject matter
expert?
โ€ขWho do you aspire to be like and why?
โ€ขWhen asked what do you do, can you answer it
concisely?
PERFECT YOUR
PROFESSIONAL MEDIA
โ€ข Starting with
Create Your Profile: LinkedIn
1.Add a photo
2.Fill out Summary
3.Claim your custom URL
4.Experience (add Clemson University as employer), Education,
5.Organizations, honors, certifications, projects
6.Follow influencers you are interested in
7.Connect with others!!!
8.Engage with and share content in your news feed
APPROACHING
NETWORKING
Internal External
INTERNAL
Connecting
โ€ข What do you do?
โ€ข Define what makes you unique (skills, passions, finding
your โ€œnessโ€)
โ€ข Define your digital identity (clean up, FB and Twitter, set up
LN)
Growing
โ€ขTelling your story (whatโ€™s interesting to you, what are you
doing, reading, etc..)
Maintaining
โ€ข Keep learning, and growing (Read!!!)
โ€ข Share what gets you excited and why (This is your journey,
take everyone else along with you.)
EXTERNAL
Connecting
โ€ข Common Ground (passion, school, work, etcโ€ฆ)
โ€ข Do homework (know who your meeting)
Growing
โ€ข Connect on LinkedIn
โ€ข Follow Up (thank them for a great conversation)
Maintaining
โ€ข Share something that makes you think of the person (article, story,
book)
โ€ข Introduce them to someone
โ€ข Celebrating others (Return on Relationships)
4 RULES OF THE INTERNET
โ€ข Real space (environment)
โ€ข Real time
โ€ข Real people
โ€ข Reality
VISUALS & CONTEXTโ€ข Seeing your Internet Identity
โ€ข Sharing personal examples
โ€ข LinkedIn, Twitter, Facebook, Etc.
โ€ข MentionMapp, SociLab
โ€ข MATRIX:
โ€ข 1 an environment or material in which
something develops; a surrounding medium
or structure
DISCUSSION /
QUESTIONS?

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Developing Your Digital Identity

  • 1. DEVELOPING YOUR PERSONAL & PROFESSIONAL DIGITAL IDENTITY @chris_trudell Chris Trudell; M.Ed New Student and Family Programs Robbie Fitzwater; B.S. Clemson Public Affairs, Marketing Services @robbiefitz
  • 2. OUTLINE โ€ข Networks and Relationships โ€ข Internet Identity โ€œBreakdownโ€ โ€ข Knowing your digital self โ€ข Developing your digital identity / The power Google โ€ข Identity reflection online and offline / professional / private โ€ข Networking Relationships (Internal & External) โ€ข Examples of Internet identity & networks
  • 4. 4 RULES OF THE INTERNET โ€ข Real space (environment) โ€ข Real time โ€ข Real people โ€ข Reality
  • 5. What is a Network, and why is it important?
  • 7. What Networks Look LikeThe โ€œDunbar Numberโ€ is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. LinkedIn, 1,000+Us, about 150
  • 8. Mark Grandovetter Sociology Professor at Stanford. Wrote about th Strength of Weak Ties
  • 10. How do we take this blank canvas and make something of
  • 11. INTERNET IDENTITY โ€œBREAKDOWNโ€ โ€ข Three major ways to look at โ€œInternet identityโ€ 1. Digital Identity: Data (text, pictures, video, etc) 2. Online Identity: Data & Behavior 3. Internet Identity: Data Behavior :: Identity
  • 12. DIGITAL IDENTITYโ€ข The data that uniquely describes a person or a thing & contains information about the subject (text, links, photos, videos, content). โ€ข A critical problem in cyberspace is knowing with whom one is interacting โ€” because weโ€™re interacting with data โ€ข Currently there are no ways to precisely determine the identity of a person in digital space (data can be manipulated) โ€ข Even though there are attributes (data) associated to a personโ€™s digital identity, these attributes or even identities can be changed, masked or trashed & new ones created
  • 13. ONLINE IDENTITY โ€ข User establishes in online communities & websites. โ€ข Choice, decisions, reflection, & participation โ€ข It can also be considered as an actively constructed presentation of oneself (behavior). โ€ข Relationship to a certain social group(s) they are a part of online. Some can even be deceptive about their identity (but that still โ€œtells usโ€ something about a personโ€™s identity). โ€ข The combination of data, behavior, association, & expression
  • 14. INTERNET IDENTITY โ€ข Online identity โ€“ personal self-concept as it relates to the Internet (cf. Identity (social science)) โ€ข Internet = environment โ€ข How we relate to the environment (physical, social, emotional) โ€ข Digital identity โ€“ a culmination of data that uniquely describes a person or a thing & contains information about the subjectโ€™s relationships to other entities โ€ข (Note: the interconnected reliance to above)
  • 15. KNOWING A DIGITAL SELFโ€ข The digital environment is a real and influential space โ€ข Critically influencing self-concepts | self- perception โ€ข Critically influencing relationships | perceptions ofโ€ฆ โ€ข Critically influencing ideas, values, & creation of new knowledge
  • 16. Step 1) Google Yourself
  • 18. DOUBLE-CLICK TO KNOW โ€ข Know your DIGITAL IDENTITY โ€ข Texts, links, hashtags, photos, videos, etc. โ€ข Know your ONLINE IDENTITY โ€ข Associations, communities, interactions, connections (likes, retweets, follows, etc.), etc. โ€ข Should be able to define your digital and online self at all times
  • 19. A TRUE REFLECTION ? โ€ข Does a digital & online identity accurately reflect who a person is ? โ€ข Deleting / withholding content โ€ข Balance between quantity and quality โ€ข Balance = congruency
  • 20. Step 2) Determine your Digital Identity What are your personal strengths? What are your professional strengths?
  • 21. Step 2) Determine your Digital Identity Personal Strengths Professional Strengths Look for overlap | Look for congruency
  • 22. Step 2) Determine your Digital Identity Online & Offline Congruency Personal & Professional Congruency YOU
  • 24. PROFESSIONAL PRESENCE VS. SIMPLY PRESENT โ€ข Professionalism & Internet Identity โ€ข Subdivided profiles issue โ€ข Adding students? Why not? Why we shouldโ€ฆ โ€ข Facebook, LinkedIn, Twitter, Instagram โ€ข Google yourself frequently | memorize your network โ€ข Aim for congruency in all platforms | environments
  • 25. STEP 3) REFLECT ON YOUR IDENTITY โ€ขWhat do you want to be known for? โ€ขHow do you want to represent yourself? โ€ขDo you want to be a generalist or a subject matter expert? โ€ขWho do you aspire to be like and why? โ€ขWhen asked what do you do, can you answer it concisely?
  • 26. PERFECT YOUR PROFESSIONAL MEDIA โ€ข Starting with Create Your Profile: LinkedIn 1.Add a photo 2.Fill out Summary 3.Claim your custom URL 4.Experience (add Clemson University as employer), Education, 5.Organizations, honors, certifications, projects 6.Follow influencers you are interested in 7.Connect with others!!! 8.Engage with and share content in your news feed
  • 28. INTERNAL Connecting โ€ข What do you do? โ€ข Define what makes you unique (skills, passions, finding your โ€œnessโ€) โ€ข Define your digital identity (clean up, FB and Twitter, set up LN) Growing โ€ขTelling your story (whatโ€™s interesting to you, what are you doing, reading, etc..) Maintaining โ€ข Keep learning, and growing (Read!!!) โ€ข Share what gets you excited and why (This is your journey, take everyone else along with you.)
  • 29. EXTERNAL Connecting โ€ข Common Ground (passion, school, work, etcโ€ฆ) โ€ข Do homework (know who your meeting) Growing โ€ข Connect on LinkedIn โ€ข Follow Up (thank them for a great conversation) Maintaining โ€ข Share something that makes you think of the person (article, story, book) โ€ข Introduce them to someone โ€ข Celebrating others (Return on Relationships)
  • 30. 4 RULES OF THE INTERNET โ€ข Real space (environment) โ€ข Real time โ€ข Real people โ€ข Reality
  • 31. VISUALS & CONTEXTโ€ข Seeing your Internet Identity โ€ข Sharing personal examples โ€ข LinkedIn, Twitter, Facebook, Etc. โ€ข MentionMapp, SociLab โ€ข MATRIX: โ€ข 1 an environment or material in which something develops; a surrounding medium or structure