Stem digital module 1 launch
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The document outlines a blended learning program called StemDigital, focusing on building online identities for academics. It covers topics such as the importance of social media in academia, best practices for creating an online presence, and strategies for managing digital identities. Participants will engage in both face-to-face workshops and online activities to develop their personal social media strategies over a four-week period.
Stem digital module 1 launch
- 1. Welcome to STEMDigital! Module One: your online identity Dr Helen Webster Researcher Development
- 2. Resources: • These slides and handouts are online ▫ On the programme blog http://stemdigital.wordpress.com/ ▫ On Slideshare http://www.slideshare.net/drhelenwebster/ ▫ On Scribd http://www.scribd.com/helen_webster_10
- 3. The aims • My aims…. ▫ are not to convert you to social media or to particular tools! ▫ to reach an informed understanding of social media in the context of professional academic practice: Potential benefits and risks Issues raised and impacts on academia ▫ to develop an effective social media strategy at whatever level you feel is right for you. • Your aims….?
- 4. Social Media in Academia Enhancing or changing practice? • Networking, Googling and professional profiles • Funding: Collaboration, consortia and large projects • Publishing Models: Open Access Publishing, self- promotion by authors • Quality Assessment Models: Altmetrics • Pedagogy: digital classroom, „pedagogy of abundance‟ • Conference ‘attendance’ – livetweeting, livestreaming, liveblogging, podcasting • Impact: narrowcasting online and digital resources
- 5. An approach… •Digital •Networked •Open (Martin Weller, The Digital Scholar)
- 6. Three – phases? activities? levels? •Broadcasting •Networking •Sharing and creating
- 8. STEMDigital Module One: Building your online identity Creating your Online Identity. • Issues: Setting up account profiles, usernames, „handles‟, avatars, passwords, personal data. Anonymity, psyeudonyms and real life identities. Creating your Online Profile • Issues: Pros and cons of online (in)visibility, searching for, finding and identifying you, linking your various personal and professional online identities or keeping them separate, Search Engine Optimisation. Bibliometrics and Alt-metrics • Issues: the academic web, measuring impact, managing your academic publishing and citation profile and using that of other scholars Creating your own web space • Issues: Choosing a platform, setting up a personalised webspace, purpose, focus and audience, metadata
- 9. What is STEMDigital? A blended learning programme consisting of: • A face-to-face workshop • Online activities http://stemdigital.wordpress.com/
- 11. How it works: • We discuss the general issues and principles in the workshop, and develop our personal strategy • Over the next 4 weeks, we explore specific digital tools and share experiences, reflections, tips and questions, online ▫ I post a blog entry with a tool, instructions and a task ▫ You each explore this individually ▫ We collectively discuss it online using the tools themselves
- 12. Module One: Building your Online Identity
- 13. Your professional identity • Why do you want to be online? What are your main aims?
- 14. Online Visibility: your comfort level Very UNcomfortable Very Comfortable
- 15. What social media do you use? • Write down all the social media platforms you can think of. • Mark: ▫ Those you use (and for what purpose/context) ▫ Those you have used in the past but given up ▫ Those you‟ve heard of but never tried
- 16. Your Digital Footprint 1. Write your name and subject area on a post-it note. Pass it to someone else… 2. Google the name on the post-it note. Can you identify the person, and what do you find?
- 17. If you don’t, someone else will … • Previous employers and universities - all out of date and out of context • „Friends‟ may share personal material outside your own preferred circles…. • Other people with the same name and a better online presence may make it harder to find you, or confuse people
- 18. Who’s looking? • List all of the types of audience who you are aiming your online profile at • …and any secondary audiences who might find it • Mindmap these – what overlaps are there?
- 19. Who’s looking? • Potential collaborators • Potential readers • Peers (i.e. other early career researchers) • Journal editors and publishers • Conference organisers • Journalist • Potential employer or PI • Members of the public • Contacts in other professional sectors • Your students
- 20. What do you want them to find? • What information and impression do you want them to find about you? • Conversely, what might they want from you?
- 21. What might you offer them? Research Professional activities Impact and public engagement Teaching Admin and service
- 22. How do people find you? Some part of your online profile Googles your name Googles your subject area Follows a link Follows you / someone you know
- 23. Postdocs and Online identity • You currently belong to an institution, a discipline and a profession. All these may change, and your webspace, information and contact details associated with them (incl email). • Any open web platform you use may be removed or changed. • How will you ensure longer-term online stability?
- 24. Where to build your online identity? The Academic Web The Open Web Password/open Proprietary/Free Social/professional Single (real) identity / multiple identity
- 25. Tools and platforms • Your Department or Faculty webpage • Your University‟s Virtual Research Environment (Camtools) and digital repository (DSpace) • Your own website (Wordpress, Google Sites) • Gravatar • Flavours.me, About.me • Creating profiles: ▫ LinkedIn ▫ Facebook ▫ Academia.edu ▫ Researchgate ▫ Methodspace ▫ Colwiz ▫ Google+ profile ▫ Google Scholar profile ▫ ResearcherID ▫ ORCID
- 27. Non-identities
- 28. Dr Jonathan Barnard, Cambridge University Prof. Denys Turner, Medieval Studies Confused identities:
- 29. Inconsistent identities Drhelenwebster (Helen Webster, H M Webster?) scholastic_rat/ rattus scholasticus
- 31. Presenting yourself online: your ‘handle’ Write down all the potential usernames you can think of which are… • Based on your real name (some sites only allow this) • A memorable, professional pseudonym • Choose your preferred one (or the one you currently use most) from each list • Use Namechk to find out which is free across most platforms: http://namechk.com/ • Which will you use in future* / for STEMDigital?
- 32. Presenting yourself online: your ‘avatar’ • Is there anything in your Google search (in the images tab) you‟d be happy to use? • What abstract image might you use to represent yourself professionally? And how will people recognise you in Real Life?
- 33. Presenting yourself online: your ‘strapline’ and metadata What if they’re not looking for you, but for someone like you? • 3 mins – tell the person next to you as much as you can about yourself – your research area, specific research topic, professional history. Can they find you on Google using just these keywords, but NOT your name? • (Note successful keywords and use them in your profiles) • What‟s your „strapline‟? Sum up yourself in 140 characters (and use this on all your platforms)
- 35. Controlling your visibility • Think about your metadata and keyword search terms • link to „authority‟ sites and have them link to you (public bodies ie .ac.uk) • Interlink your social media accounts • Complete profiles as much as possible • Think „pull‟ as well as „push‟ –what can you offer? • Collate your identity – consistent username, avatar and strapline • Use Gravatar, Flavours.me, About.me, Google Profile, Google Scholar profile, ORCID, ResearcherID to pull parts of your identity together
- 36. Controlling your INvisibility • Google yourself regularly (set up Google alerts) and check for information put online by others • Check other social media search engines (Technorati, Socialmention) • You may need to create content to „bury‟ unwanted content about you • Check privacy and permission settings carefully • Use pseudonyms and abstract profile pictures • Different platforms and accounts for different purposes • Have a policy on „friending‟, „following‟ etc and add a clear statement of your intentions • Avoid logins and synching with Facebook/Twitter/LinkedIn etc • Don‟t let your computer „remember‟ your login
- 37. Protecting your online identity • If you were a hacker… ▫ What information might be useful to you in getting into people‟s online accounts? ▫ Where might you find this information? ▫ What ways might you persuade people to give you this information?
- 38. Protecting your online identity What makes a password secure? ▫ Memorable – so you don‟t have to write it down or reuse it across all your accounts ▫ Complex – so it can‟t be easily hacked Not based on dictionary words – include different cases, symbols, numbers, and make it long Not based on personal information otherwise available online (which includes security questions!) Ideally, completely random ▫ Unique Not the same as your other online accounts – especially sensitive ones like banking, shopping and main email
- 39. Memorable, complex and unique– problem?! • Write it down?! • Take the first letter of each word of a memorable phrase • Substituting numbers and symbols for letters, mixing cases will help • Use a random password generator • Check strength using ▫ howsecureismypassword.net ▫ Passwordmeter • Use a „password wallet‟ ▫ Lastpass ▫ 1password
- 40. Your Strategy?
- 41. What you need to do now… 1) Visit the programme blog: http://stemdigital.wordpress.com/ 2) Subscribe to updates by email 3) Follow instructions in the next post to set up your Wordpress account 4) Register your username on the STEMDigital blog “how to join” 5) Join in!