Web Design And Development and Digital Marketing
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The document provides an overview of web development and digital marketing, highlighting essential skills and technologies needed to create and promote a website. It outlines key programming languages and frameworks, the importance of digital marketing, and the potential job market for digital marketers, including expected salaries. Additionally, it includes historical milestones in internet development and statistics on social media usage.
Web Design And Development and Digital Marketing
- 1. Hello
- 5. I’m Amit Mali Web Strategist + Trainer @ TTS amitmali.com
- 6. WEBSITE DESIGN + DEVELOPPMENT + DIGITAL MARKETIGN (Modern approach) Mantra of success on internet TechnoKraft training & Solution tts.net.in
- 7. What is a WEBSITE a location connected to the Internet that maintains one or more web pages. A webpage is a hypertext document connected to the World Wide Web.
- 8. What Should I learn to create a website DESIGN DEVELOPMENT Front End Development Back End Development
- 9. DESIGN HTML CSS JavaScript Start with Go Pro with CSS Pre-processors CSS Frameworks JavaScript Frameworks Task Runners Dependency management tools Many more…
- 10. Must Know Designing Principles Concepts like UI UX Responsive Design Current Design Trends
- 11. Development Ruby , PHP ,Python, Skala Many other programing language
- 12. Programming languages used in most popular websites* Websites Popularity (unique visitors) Front-end (Client-side) Back-end (Server-side) Database Google.com[ 1,100,000,000 JavaScript C, C++, Go, Java, Python BigTable, MariaDB[ YouTube.com 1,000,000,000 JavaScript C/C++, Python, Java, Go BigTable, MariaDB Facebook.com 900,000,000 JavaScript Hack, PHP (HHVM), C++, Java, python, Erlang,D, Xhp, Haskell MySQL, HBaseCassandra, Yahoo 750,000,000 JavaScript JavaScript,PHP MySQL, PostgreSQL Amazon.com 500,000,000 JavaScript Java, C++, Perl Oracle Database Wikipedia.org 475,000,000 JavaScript PHP, Hack MySQL, MariaDB
- 13. Twitter.com 290,000,000 JavaScript C++, Java, Scala, Ruby on Rails MySQL Bing 285,000,000 JavaScript ASP.NET Microsoft SQL Server eBay.com 285,000,000 JavaScript Java, JavaScript Oracle Database MSN.com 280,000,000 JavaScript ASP.NET Microsoft SQL Server Microsoft 270,000,000 Linkedin.com 260,000,000 JavaScript Java, JavaScript, Scala Voldemort Pinterest 250,000,000 JavaScript Django(a Python framework) MySQL, Redis Ask.com 245,000,000 Wordpress.com 240,000,000 JavaScript PHP (transitioning to node.js) MySQL
- 14. You must know how to promote it How to reach to the customers How to generate revenue How to track website performance and visitors Well… there is a term called DIGITAL MARKETING is come Designing a website is not enough
- 15. September 2, 1969: First time two computers communicated with each other OCT 29, 1969: MESSAGE SENT FROM COMPUTER TO COMPUTER IN DIFFERENT LOCATIONS MARCH 1989: TIM BERNERS-LEE INVENTED THE WORLD WIDE WEB. TECHNOKRAFT TRAINING AND SOLUTIONS
- 16. September 4, 1998 January 1994 December 2002 February 4, 2004 March 21, 2006 October 2010 TECHNOKRAFT TRAINING AND SOLUTIONS
- 17. Some facts of social media Facebook had over 1.44 billion monthly active users as of March 2015 Twitter 302 million active (May 2015) Instagram has 300 million users accessing the site per month.(Dec 2014) LinkedIn Over 364 million With 2.9 billion users, e-mail is nearly three times as popular as Facebook TECHNOKRAFT TRAINING AND SOLUTIONS
- 18. Todays agenda • What is Digital Marketing? • Why Do I Learn? • What should I learn to be a Digital Marketer? TECHNOKRAFT TRAINING AND SOLUTIONS
- 19. What is Digital Marketing? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. Source – Wikipedia TECHNOKRAFT TRAINING AND SOLUTIONS
- 20. Why Do I Learn? TECHNOKRAFT TRAINING AND SOLUTIONS
- 21. Over 100,000 new dot com domains are registered on the web every day. Forecasted mobile phone internet user penetration in India for 2018 Number of internet users in India 213 million Active mobile internet users in India 185 million Digital buyer penetration in India (2011-2018) 24.4% TECHNOKRAFT TRAINING AND SOLUTIONS
- 22. Shut up and tell me how much will I earn Digital marketing to create 1.5 lakh jobs by 2016: Experts PTI | Aug 13, 2014, 07.25PM IST | Times Of India the starting salary for digital marketing professionals is in the range of Rs 4.5 - 5.5 lakh. TECHNOKRAFT TRAINING AND SOLUTIONS
- 23. What should I learn to be a Digital Marketer? • SEO • Search Engine Marketing (SEM) • Google AdSense and Affiliate Marketing • Social Media Optimization • Social Media Marketing • Email Marketing • Google Analytics In-Depth • Online Reputation Management TECHNOKRAFT TRAINING AND SOLUTIONS
- 24. But it’s not over yet THANK YOU TECHNOKRAFT TRAINING AND SOLUTIONS