Waymaker Principles of Marketing Course Walkthrough
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Lumen Learning focuses on improving student success through the use of open educational resources (OER) by assisting institutions in program design, simplifying adoption for faculty, and measuring efficacy. The Waymaker program provides accessible course materials, personalized learning experiences, and strong faculty-student connections at a fraction of the cost of traditional textbooks. Lumen offers a low-cost support fee, ensuring no paywall for students and promoting educational affordability.
Waymaker Principles of Marketing Course Walkthrough
- 1. 1 lumen Waymaker Principles of Marketing Overview March 2016
- 2. 2 Welcome! Presenters: Julie Curtis, VP Strategy & Communication Lumen Learning Kelly T. Gillerlain, PhD., MBA Professor of Business Administration and Management Tidewater Community College
- 3. 3 Lumen Learning: What we do Focus: Improve student success using OER 1. Guide institutions in effective use of OER • Program design 2. Make adoption easy and powerful for faculty • Curation and learning design • Simple, clean tools • Integration with LMS 3. Measure and improve efficacy • Impact on student success 4. Sustain and support use • Content and technology updates • Sharing across the community Facts • formed in 2012 • based in Portland, OR • 60+ ins8tu8onal clients • $2.5 million in textbook savings in fall 2015
- 4. Waymaker Make it utterly simple for: • students to access great course materials • students to get feedback on their progress • faculty to identify struggling students and their needs • faculty to support student learning • students and faculty to develop meaningful relationships
- 5. 5 Digital Course Materials Free Low Cost High Cost No personalization or instrumentation Highly personalized & instrumented Standard OER (e.g., OpenStax) Lumen Waymaker Lumen Candela Traditional Textbooks Publisher eTexts Connect MyLab SmartBook
- 6. 6 Waymaker’s Research-based Interventions Day 1 access; a fraction of the cost of traditional textbooks Open Educational Resources (OER)1 3 2 Metacognition: coach students on where to focus; learn how to learn Assessment as a learning activity; strong alignment to learning outcomes Personalization Mastery Learning 4 Nurturing the learning process; individualized outreach & intervention Faculty-student Connection Focus: Improve student success using OER
- 7. 7 Updating Principles of Marketing Introducing Marketing by John Burnett (CC BY) Primary Text • Modern: marketing mindset and practice in the digital age • Current: timely, relevant case studies, examples • Relatable: see and experience marketing around you • Applied: do marketing, don’t just learn about it • Practical: develop workplace skills Heavy updates
- 8. 8 Start with the End in Mind Build around what we want students to accomplish
- 9. 9 Sample Performance Assessments Build a Marketing Plan Assignments and discussion forums provide opportunities for review, feedback, iterative improvement
- 10. 10 Demonstration Course Demonstration Waymaker Principles of Marketing
- 11. 11 Faculty Perspective: Kelly Gillerlain • Background teaching business, using OER • What do you look for in course materials for Principles of Marketing? • How does the Waymaker course: • Compare to existing OER for teaching marketing? • Compare to traditional publisher materials you’ve seen and used for this course? • What was your experience teaching this course with Waymaker courseware? • How did students respond to the content and format? • Would you recommend it to peers?
- 12. 12 What Waymaker Courses Provide Content & Features Instructor Resources Student Orientation Personalized Study Plan Course Modules Machine-Graded Assessments Sample Performance Assessments Sample Grading Rubrics Waymaker Faculty Tools – Messaging, Alerts User Support LMS Integration Faculty Training & Support Day One Access for Students
- 13. 13 How Lumen Delivers Waymaker • Integrates into any major LMS (via LTI) • Course content delivered via thin common cartridge export • Bring course content into LMS course shell • Instructor configures and customizes inside LMS course shell
- 14. 14 Affordable, Personalized Learning Lumen course support fee: $25 per student enrollment • Billed directly to institution after add/drop window • No paywall for students • No external textbook cost • Consider adding low-cost course materials fee in lieu of expensive textbook
- 15. 15 Take a Closer Look at the Course 1. View course content WITHOUT personalization elements: Look for Principles of Marketing in the Lumen course catalog: https://courses.candelalearning.com/catalog/lumen 2. View complete course WITH personalization elements: Request credentials for a hands-on Waymaker course review, including personalization. Mention this webinar and send a request to: info@lumenlearning.com