Warwick Business
School
1
Lecture
Intranet Design Guidance
Overview 2
Business Requirements & Change
→ Requirements gathering & definition
→ Business case & return on investment approach
→ Change management
Design Approaches
→ Example UXD approach to eCommerce sites
→ Example UXD approach to Extranet
→ Product/solution constraints
3Framework For Requirements Gathering
Information & collaboration integration
4Framework For Requirements Gathering
Information & collaboration integration
Business Area Business Issue Business requirement
Operation Needs -
Brussels
It is difficult to find relevant information
quickly
Shift the focus to an effective, fast and
relevant business information search
service rather than being reliant on an
organisational-structure for navigation to
content
Lack of standards and approach causes
administrative overhead and lack of
consistent user experience leading to less
effective engagement.
Reduction in administrative overhead and
better business user engagement through
effective services based on understood
organisation-wide conventions.
Negative connotations of current branding
and vocabulary.
Positive re-engagement with Insight but
re-envisioned as a wider range of
information and collaborative services.
Mobility and the use of portable devices is
increasingly important within XXXX and
externally which presents a challenge to
accessing effective information services
away from the desktop.
Access a wider range of information in
different mobile scenarios and using a
variety of modern technology devices.
Better still this should be achieved
through a unified and intuitive interface
that is mobile-aware.
Administrators and content managers are
granting access to individual files in shared
business areas which creates a dramatic
overhead in information management and
presents a potential risk in terms of secure
data access.
Easier administration and access control is
needed to simplify how information is
provisioned as this will ensure that
overheads and risks are reduced. This will
also assist any future effective
information search service in terms of
relevant content for search results.
5Agile Requirements Gathering
Use Case Capture
6Agile Requirements Gathering
Use Case Analysis
7Business Case
Return on investment profile
8Business Case
Return on investment profile
9Change Management
Why it’s important
• Success is entirely gauged by meaningful
participation, not by the technology implementation
• There is no switch to shut off and these tools very
much depend on discretionary effort of employees
• Enterprise collaboration tools demand a much
different kind of organization and leadership to
work effectively than many past technology efforts
• Works on the network effect: the more people that
use the tool, the more people will want to use the
tool
10Change Management
Stakeholder management
Stakeholder List Example
Project: Bathroom Remodel
Stakeholders:
Individuals
Owner
Spouse
Painter
General Contractor
Bank
Interior Decorator
Cat
Architect
Plumber
Groups
Neighbors
Friends
Children
Visitors
1
Project: Bathroom Remodel
List Key Stakeholders*
 Can be groups or individuals
 Can be internal (e.g. executives,
employees, board members) and/or
external (e.g. vendors, partners,
customers)
* Stakeholder Definition
 Able to influence project success or failure
 Impacted by the project
11Change Management
Stakeholder management
Categorize stakeholders:
 Make or Break
 Has Influence Over
 Impacted
Plot Stakeholders on a Relationship Map
Stakeholder List Example
Project: Bathroom Remodel
Stakeholders:
Individuals
Owner
Spouse
Painter
General Contractor
Bank
Interior Decorator
Cat
Architect
Plumber
Groups
Neighbors
Friends
Children
Visitors
Bathroom
Remodel
Make or Break
Has Influence Over
Impacted
Bank Plumber
General
Contractor
Neighbor
Designer
Cat
Visitors
Extended
Family
Neighbors
Spouse
Decorator
Tile
StorePainter
Child Friend
2
12Change Management
Stakeholder management
Stakeholder
Relationships Example
Project: Bathroom Remodel
Make Or Break:
Owner
Painter
General Contractor
Bank
Designer
Influence Over
Spouse
Children
Sub-contractors
Impacted
Cat
Neighbors
Friends
Visitors
ImpactonProjectSuccess
Degree of Buy-In
HIGH
HIGH
Address
Concerns
Involve
Extensively
Enlist
As Needed
Keep Informed
Awareness Understanding Buy In Commitment
Impacted
Key
Influencer
Make or
Break
Map on a Stakeholder Alignment Matrix
• Now that you know the impact, assess each
stakeholder according to where you believe they are
on the change curve (horizontal axis)
• You likely need information from others to know this
3
Gen. Contractor
Bank
13Change Management
Governance
Community
Managers
Reporting &
Analysis
User Support
User
Education
Human
Resources
Cultural
Intelligence
Member
Engagement
Education
Legal
Copyright
Privacy
Retention
Education
Marketing &
Communications
Messaging
Social Media
Policy
Education
Information
Security
Information
Policies
Education
14Collaboration Dynamics
Barriers to Adoption
• People are unwilling to go outside their
own unit to seek input from others
Not-invented-
here
• People are unwilling to help and share
what they knowHoarding
• People who look for information and
people who cannot easily find themSearch
• People are unable to transfer knowledge
easily from one place to anotherTransfer
15Collaboration Dynamics
Barriers to Adoption
•Communication mainly inside a group
•People who work together develop an
insular culture
Insular culture
•Don’t want to cross status lines or are
penalized for doing so
•People tend to “choose the right pond”
Status gap
•Deep-seated belief that people should be
able to solve their own problems instead
of asking for help
Self-reliance
•Do not want to reveal problems because
may be interpreted as failure or
vulnerability
Fear
16User Experience Design
Information Architecture
17User Experience Design
Visual Design
QUESTIONS & ANSWERS
Sei Mani Contact:
Leon Benjamin
leon.benjamin@sei-mani.com

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Sei Mani talk - Warwick Business School - on Intranet Design

  • 2. Overview 2 Business Requirements & Change → Requirements gathering & definition → Business case & return on investment approach → Change management Design Approaches → Example UXD approach to eCommerce sites → Example UXD approach to Extranet → Product/solution constraints
  • 3. 3Framework For Requirements Gathering Information & collaboration integration
  • 4. 4Framework For Requirements Gathering Information & collaboration integration Business Area Business Issue Business requirement Operation Needs - Brussels It is difficult to find relevant information quickly Shift the focus to an effective, fast and relevant business information search service rather than being reliant on an organisational-structure for navigation to content Lack of standards and approach causes administrative overhead and lack of consistent user experience leading to less effective engagement. Reduction in administrative overhead and better business user engagement through effective services based on understood organisation-wide conventions. Negative connotations of current branding and vocabulary. Positive re-engagement with Insight but re-envisioned as a wider range of information and collaborative services. Mobility and the use of portable devices is increasingly important within XXXX and externally which presents a challenge to accessing effective information services away from the desktop. Access a wider range of information in different mobile scenarios and using a variety of modern technology devices. Better still this should be achieved through a unified and intuitive interface that is mobile-aware. Administrators and content managers are granting access to individual files in shared business areas which creates a dramatic overhead in information management and presents a potential risk in terms of secure data access. Easier administration and access control is needed to simplify how information is provisioned as this will ensure that overheads and risks are reduced. This will also assist any future effective information search service in terms of relevant content for search results.
  • 7. 7Business Case Return on investment profile
  • 8. 8Business Case Return on investment profile
  • 9. 9Change Management Why it’s important • Success is entirely gauged by meaningful participation, not by the technology implementation • There is no switch to shut off and these tools very much depend on discretionary effort of employees • Enterprise collaboration tools demand a much different kind of organization and leadership to work effectively than many past technology efforts • Works on the network effect: the more people that use the tool, the more people will want to use the tool
  • 10. 10Change Management Stakeholder management Stakeholder List Example Project: Bathroom Remodel Stakeholders: Individuals Owner Spouse Painter General Contractor Bank Interior Decorator Cat Architect Plumber Groups Neighbors Friends Children Visitors 1 Project: Bathroom Remodel List Key Stakeholders*  Can be groups or individuals  Can be internal (e.g. executives, employees, board members) and/or external (e.g. vendors, partners, customers) * Stakeholder Definition  Able to influence project success or failure  Impacted by the project
  • 11. 11Change Management Stakeholder management Categorize stakeholders:  Make or Break  Has Influence Over  Impacted Plot Stakeholders on a Relationship Map Stakeholder List Example Project: Bathroom Remodel Stakeholders: Individuals Owner Spouse Painter General Contractor Bank Interior Decorator Cat Architect Plumber Groups Neighbors Friends Children Visitors Bathroom Remodel Make or Break Has Influence Over Impacted Bank Plumber General Contractor Neighbor Designer Cat Visitors Extended Family Neighbors Spouse Decorator Tile StorePainter Child Friend 2
  • 12. 12Change Management Stakeholder management Stakeholder Relationships Example Project: Bathroom Remodel Make Or Break: Owner Painter General Contractor Bank Designer Influence Over Spouse Children Sub-contractors Impacted Cat Neighbors Friends Visitors ImpactonProjectSuccess Degree of Buy-In HIGH HIGH Address Concerns Involve Extensively Enlist As Needed Keep Informed Awareness Understanding Buy In Commitment Impacted Key Influencer Make or Break Map on a Stakeholder Alignment Matrix • Now that you know the impact, assess each stakeholder according to where you believe they are on the change curve (horizontal axis) • You likely need information from others to know this 3 Gen. Contractor Bank
  • 13. 13Change Management Governance Community Managers Reporting & Analysis User Support User Education Human Resources Cultural Intelligence Member Engagement Education Legal Copyright Privacy Retention Education Marketing & Communications Messaging Social Media Policy Education Information Security Information Policies Education
  • 14. 14Collaboration Dynamics Barriers to Adoption • People are unwilling to go outside their own unit to seek input from others Not-invented- here • People are unwilling to help and share what they knowHoarding • People who look for information and people who cannot easily find themSearch • People are unable to transfer knowledge easily from one place to anotherTransfer
  • 15. 15Collaboration Dynamics Barriers to Adoption •Communication mainly inside a group •People who work together develop an insular culture Insular culture •Don’t want to cross status lines or are penalized for doing so •People tend to “choose the right pond” Status gap •Deep-seated belief that people should be able to solve their own problems instead of asking for help Self-reliance •Do not want to reveal problems because may be interpreted as failure or vulnerability Fear
  • 18. QUESTIONS & ANSWERS Sei Mani Contact: Leon Benjamin leon.benjamin@sei-mani.com