We Interrupt This Presentation...
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The document discusses adding a company message to sales pitches by focusing on who you are as well as what you do. It recommends using a single slide to tell a 30-second story about your brand that highlights reliability, quality, and trustworthiness for bigger brands or family ownership, U.S. manufacturing, global sales, and market leadership for smaller brands. It prompts considering whether your brand message leads or is buried in your pitch and if you use more than one slide to tell your story.
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CHANNELINSTICTS
[ Accelerating the path from idea to action ]
CHANNELINSTINCTS.COM
Greg Bonsib is a marketing expert and consultant who has worked with
various sales teams and customers at Newell Rubbermaid, Owens Corning, SentrySafe,
Hover Inc., Zenith Products and others to launch new products and programs. He can be
reached at greg@channelinstincts.com.](https://image.slidesharecdn.com/weinterruptthispresentation-141009185659-conversion-gate02/85/We-Interrupt-This-Presentation-6-320.jpg)
We Interrupt This Presentation...
- 1. WE INTERRUPT THIS PRESENTATION… CHANNELINSTINCTS.COM A simple, 1 page approach to adding your company message into a sales pitch.
- 2. • Who you are is as important as what you do • Focusing on facts reinforces your sales message • It’s makes you more authentic and believable • It’s only 1 slide – a 30 second message about you IT’S OK TO TELL YOUR STORY CHANNELINSTINCTS.COM
- 3. BIGGER BRAND EXAMPLE Is a brand known for reliability Makes products that are worth their price Products live up to promises they make Has consistently high quality products CHANNELINSTINCTS.COM
- 4. SMALLER BRAND EXAMPLE For over 80 years, we have used shopper insights to find innovation in everything we do • Family-owned business • Made in the USA • Sold in over 50 countries • Market and brand leader CHANNELINSTINCTS.COM
- 5. KEY QUESTIONS • Are you taking credit for who you are? • Are you assuming only large companies can brag about their brand? • Do you lead with your brand message or bury it? • Do you take more than 1 slide to tell your story? CHANNELINSTINCTS.COM
- 6. 6 CHANNELINSTICTS [ Accelerating the path from idea to action ] CHANNELINSTINCTS.COM Greg Bonsib is a marketing expert and consultant who has worked with various sales teams and customers at Newell Rubbermaid, Owens Corning, SentrySafe, Hover Inc., Zenith Products and others to launch new products and programs. He can be reached at greg@channelinstincts.com.