We live in narrative environments
1 like822 views
The document discusses the interplay between user-generated content and urban environments, emphasizing the role of social media in shaping perception and identity. It explores how platforms like Twitter, Foursquare, and Instagram can provide insights into social behaviors and urban dynamics through data analysis and geolocalization. The author proposes using aggregated social media data as a 'microscope' to better understand and redefine urban areas, facilitating urban planning and decision-making.
![the digital and
the physical
User Generated Content over 500 million active users as of 2012,
[1] Twitter generating over 340 million tweets daily](https://image.slidesharecdn.com/welivenarrativeenv24oct-2-121025082935-phpapp02/85/We-live-in-narrative-environments-7-320.jpg)
![the digital and
the physical
User Generated Content As of April 2012, the company reported it
[2] Foursquare had 20 million registered users.](https://image.slidesharecdn.com/welivenarrativeenv24oct-2-121025082935-phpapp02/85/We-live-in-narrative-environments-8-320.jpg)
![the digital and
the physical
User Generated Content
currently, 100 million
[3] Instagram registered users](https://image.slidesharecdn.com/welivenarrativeenv24oct-2-121025082935-phpapp02/85/We-live-in-narrative-environments-9-320.jpg)
![why social media?
[1] sharing while moving
experiencing the city
44% of US population owns a
smartphone
-
over the 50% of population
accesses social media
services through Mobile
Devices](https://image.slidesharecdn.com/welivenarrativeenv24oct-2-121025082935-phpapp02/85/We-live-in-narrative-environments-17-320.jpg)
![why social media?
[2] without being asked to
no interviews
no questionnaires](https://image.slidesharecdn.com/welivenarrativeenv24oct-2-121025082935-phpapp02/85/We-live-in-narrative-environments-18-320.jpg)
![why social media?
[3] one of the best proxy
for the future
"over time all internet users
will increase their usage.
Eventually everyone will
become an active internet
user just as consumers made
the transition from
occasional to regular TV
watching in the 1950s and
1960s"
WAVE 6 / 2012
Universal McCann GmbH](https://image.slidesharecdn.com/welivenarrativeenv24oct-2-121025082935-phpapp02/85/We-live-in-narrative-environments-19-320.jpg)
![why social media?
[4] concern rises but so does
attachment to social netowrk
concern in sharing data goes
along / hand in hand / with
growing importance that
social network are playing in
users lives.](https://image.slidesharecdn.com/welivenarrativeenv24oct-2-121025082935-phpapp02/85/We-live-in-narrative-environments-20-320.jpg)
We live in narrative environments
- 1. we live in narrative environments: depicting places perception and identity through User Generated Contents Giorgia Lupi the future of security ethical hacking, big data and the crowd, OCT 24, 2012 New York
- 2. Phd candidate at: Milan Politecnico, Design Faculty Density Design Lab founder and designer at: Accurat information design company in Milan visiting researcher at: Piim Parsons Institute for information mapping, Sept 2012 > Feb 2013
- 3. check-in check-in ongoing research tweet presentation check-in check-in picture User Generated Content to tweet gain insight on the relationship between people tweettweet tweet picture tweet and their environment? comment picture picture picture tweet check-in tweet tweet check-in tweet comment picture tweet comment tweet picture check-in check-in comment picture check-in comment comment
- 4. check-in check-in ongoing research tweet presentation check-in check-in picture # general background tweet # why social media? # data interpretation tweettweet tweet picture tweet # methodology comment # aims of the project picture picture # benefits and applications picture # (Pleens) tweet check-in tweet tweet check-in tweet comment picture tweet comment tweet picture check-in check-in comment picture check-in comment comment
- 5. the digital and the physical "contemporary computing systems can track everything in a city, except its rats" Richard Prouty
- 6. the digital and the physical User Generated Content Twitter Foursquare Instagram
- 7. the digital and the physical User Generated Content over 500 million active users as of 2012, [1] Twitter generating over 340 million tweets daily
- 8. the digital and the physical User Generated Content As of April 2012, the company reported it [2] Foursquare had 20 million registered users.
- 9. the digital and the physical User Generated Content currently, 100 million [3] Instagram registered users
- 10. the digital and the physical User Generated Content #geolocalization
- 11. the digital and the physical User Generated Content #geolocalization new landmarks precise locations
- 12. the digital and the physical User Generated Content #geolocalization aggregations area analysis and clusters
- 13. the digital and the physical User Generated Content # timestamp
- 14. the digital and the physical User Generated Content # timestamp evolution through time
- 15. the digital and the physical User Generated Content # user profilation languages etnic groups (twitter) gender (foursquare)
- 16. the digital and the physical User Generated Content # content analysis
- 17. why social media? [1] sharing while moving experiencing the city 44% of US population owns a smartphone - over the 50% of population accesses social media services through Mobile Devices
- 18. why social media? [2] without being asked to no interviews no questionnaires
- 19. why social media? [3] one of the best proxy for the future "over time all internet users will increase their usage. Eventually everyone will become an active internet user just as consumers made the transition from occasional to regular TV watching in the 1950s and 1960s" WAVE 6 / 2012 Universal McCann GmbH
- 20. why social media? [4] concern rises but so does attachment to social netowrk concern in sharing data goes along / hand in hand / with growing importance that social network are playing in users lives.
- 21. sharing behaviors understanding the nature of the data why do people share? ”you’re not dealing with a 100% of life-logging; the terrific thing with those contents it’s an interesting mapping of something half-way between reality and people’s aspirations.” Mafe De Baggis, social media expert and consultant
- 22. sharing behaviors understanding the nature of the data why do people share? "with social media everything is done with a narrative purpose in mind, is it conscious or unconscious" Mafe De Baggis, social media expert and consultant
- 23. sharing behaviors understanding the nature of the data why do people share? - content - relationship
- 24. sharing behaviors understanding the nature of the data social media and the city we can intercept interesting projections on people's dreamed days on the cities
- 25. acting behaviors our “real” (?) world The Self presentation and the dramaturgical model “All the world’s a stage. And all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts," (From As you Like It) William Shakespeare
- 26. acting behaviors our “real” (?) world The performance “Our life, in this model, is simply a series of performances What are our self presentation motives ? 1. achieve personal goals 2. present a consistent and positive view of our self to the world 3. conform to social norms. Key is that we are the same person, wejust act differently in different contexts.” Erving Goffman
- 27. a microscope for our cities aggregate social media data could be like a "microscope" for cities, allowing us to inspect and measure their behavior at a higher resolution than ever before but HOW?
- 28. how to do it? an attempt to organize information
- 29. urban questions
- 35. areas and neighborhoods re-definition Social media data + - morphological, - socio demographics, - income, - sanitary inspections, - transportation, - environmental data, - rental costs, ......
- 36. areas and neighborhoods #harlem re-definition First experiments on NYC “#neighborhoodname” .... *typology of places *views *scenes .... *time *filters #parkslope .... .... #brooklynheights ....
- 37. areas and neighborhoods re-definition Why? - intercept similar patterns of use among areas - identifly connections among areas - identify trends in areas’ use when they rise - validate real-estate market indicators - predict how area will evolve ++ identify where to operate and when (public services, infrastructure, public policies...)
- 38. what’s next? real-time inquireable tools for planners and decision makers
- 39. Pleens Pleens is a tool to discover stories, journeys and products told starting from the place you, or your friends, are in when you launch an app: what really matters is not geography or proximity but narration. Geolocalized stories may include suggestions for tryouts and purchases, provided they are related to the narration and to the emotional context.
- 40. (...)
- 43. we live in narrative environments: depicting places perception and identity through User Generated Contents Giorgia Lupi www.giorgialupi.net www.piim.newschool.edu @giorgialupi giorgialupi@gmail.com the future of security ethical hacking, big data and the crowd, OCT 24, 2012 New York