Business plan,we net it,AKKI
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The document outlines a marketing management plan for a product called 'Go It, Go Green,' focusing on full-cycle services in software and web solutions. It details the company's establishment, target markets, sale projections, and marketing strategy, emphasizing low-cost offerings and a specialized educational social platform. Additionally, it includes objectives for revenue and unit sales, along with a contingency plan to adapt to market competition.
![1.Summary
Full-cycle services in the areas of
1]software development,
2] web-based enterprise solutions,
3]web application and portal development,
4]search engine optimization
5]customize web and window based solutions.
We work in :
1] Php – open source platfomrs
2] Java
3].Net
4]Android
We are proud to have an ability to synergize customers’ requirements
i.e. business needs with cost effective and quality technical
solutions.](https://image.slidesharecdn.com/akkiwenetit-140908220917-phpapp01/85/Business-plan-we-net-it-AKKI-3-320.jpg)
Business plan,we net it,AKKI
- 1. MARKETING MANAGEMENT PGDM 2014-16 Section – II
- 2. Product: “Go IT, GO GREEN” www.studyfun.com
- 3. 1.Summary Full-cycle services in the areas of 1]software development, 2] web-based enterprise solutions, 3]web application and portal development, 4]search engine optimization 5]customize web and window based solutions. We work in : 1] Php – open source platfomrs 2] Java 3].Net 4]Android We are proud to have an ability to synergize customers’ requirements i.e. business needs with cost effective and quality technical solutions.
- 4. 2. Situation Analysis Customers consultancies and outsourcing companies. Local as well as international customers are targeted. Competitors Technocrackers WebLine SpecIndia
- 5. Cont. Company Started as a partnership company. Total investment of Rs 50,000 including rent, required machines, furniture. At this starting phase, it has 550 working hours for next 4 months. With it, 4 application can be sold per month. After that, for 1st year it is estimated to sell 35 sales and after that in 3rd years target is minimum 45 sales.
- 6. Cont. Context Now in these days, number of universities and colleges are growing very rapidly. Colleges and universities restrict students and employees also to use the social networking sites. So Study Fun will be very useful to students as well as faculty to interact with each other. No need to use other social networking websites like facebook, whatsapp.
- 7. 3. Marketing opportunities and Issues 550 working hours/month developing, designing and testing. A minimum margin rate in the cost estimate makes a product a low cost product comparing to others. As it is our beginning phase, we must compromise with cost and delivering the best in proper timeline for grapping more clients.
- 8. 4. Objectives YEAR SALES RUPEES 2014 15 4,00,000 2015 35 8,50,000 2016 45 15,00,000 Revenue/app 30,000 Variable Cost/app 1500 Contribution/app 28500 Fixed Cost 44000 Break Even Volume 44000/28500 = 15 apps
- 9. 5. Marketing Strategy Newspaper magazine online marketing
- 10. 6. Target Markets WeNet will tie up with at least 2 wide outsourcing consultancies with relative commission. More international clients are targeted.
- 11. 7. Positioning WeNet will position itself as satisfactory and delivering in time. Maintenance will be concerned more and more by WeNet. Low cost product will be more important to widen IT and making the earth green.
- 12. 8. Marketing Mix i. Product Social educational website. functionalities: Roles : Admin, Faculty, Student, Management, Admission Dept, Registration and Login Newsletter Blog Making Friends Communication Online Examination Attendance, Recruitment and more…
- 14. Cont. ii. Price Price of this product is Rs.35,000 iii. Place worldwide iv. Promotion This product will be promoted in a college event, college seminar, or a personal meeting with directors. For remote locations e-promotion will be taken place.
- 15. 9. Review and Control Revenue and unit sales Expenses Customer Feedback
- 16. 10. Marketing Organization 2 employees in marketing team. Both are assigned different resources like skype, linked in, freelancer. Both would have to report their senior marketing head. For this particular product they will be given a commission of 15% of the sale.
- 17. 11. Contingency Plan A strong competition and strong buying power may lead WeNet to change the cost of a product upon clients’ requirements. It keeps track of a regular payment and maximum utility of a capital.