Wearable Tech Show 2015
- 1. Can Wearables Work as a New Advertising Platform ? Wearables and Search
- 2. What are wearables ?
- 3. $3 billion market TODAY Yet 2016 will see TEN times as many items shipped as 2014 Since 2009, $500,000,000 has been invested in wearable start ups Going to have a fundamental impact on search and how we interact Search and Wearables Disqus 2014
- 5. Voice Gesture From phone No “conventional” keyword / keyboard based search How do we interact with these devices ?
- 6. The behavioural status quo changes The impact of this on Search Engine Marketing
- 7. No.1 becomes everything…. The impact of this on Search Engine Marketing NetBooster, 2014
- 8. The impact of this on Search Engine Marketing
- 9. The impact of this on Search Engine Marketing
- 10. The impact of this on Search Engine Marketing
- 11. No longer about keyphrases…. Its about more complex, natural language queries How do we interact with these devices – voice?
- 12. How do we interact with these devices - voice?
- 13. This is Google adjusting its infrastructure to deal with wearables Focussed on natural language, long tail queries “Conversational” search How do we interact with these devices - voice?
- 14. More long tail focus, less “optimisation” A shift back to on site, comprehensive content based SEO User Generated Content What does this mean for you ?
- 15. A shift away from Google ?
- 16. A shift away from Google ?
- 17. Basic – make sure your site is fully mobile responsive That includes everything; - Speed ? - Cart ? - Replication of desktop functionality ? What does this mean for you ?
- 18. Basic – build out your content Make it relevant to the long tail… Your users can help you with this… What does this mean for you ?
- 19. Step 2 – make sure you’re properly represented on local search Google Local listings, ensure these are properly configured Representation on quality local directories CONSISTENCY…. N A P O - Name - Address - Postcode - Opening Hours What does this mean for you ?
- 20. Step 3 – Google Markup Schema.org JSON-LD Provides Google with as much information as possible about your business. Name, address, opening hours, type, branch of, reviews And more…. What does this mean for you ?
- 21. What does this mean for you ?
- 22. The future ?
- 23. The future ?
- 24. Poised for huge growth With an accompanying shift in user interaction models Search will stay a major advertising channel But it may not look like it does today In summary
- 25. In summary
- 26. martin@barracuda-digital.co.uk 0207 593 2980 https://uk.linkedin.com/in/martindinham Thankyou !