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Weather Forecast
Cloud Development EMEA Focus

IDC, Aberdeen Group, Eurostat

© Copyright 2012 EMC Corporation. All rights reserved.
© Copyright 2013 EMC Corporation. Ruud’s rights resevred.

1
Europe vs United States
Peak year for Cloud Adoption in
Europe was two to five years ago,
Peak in the US one to two years ago.
Due to the headstart the US has
13% more Companies still planning
for the Cloud.

Companies in Europe use
more Public Cloud Services
then their North American
Counterparts, with
exception of Cloud
Recovery Services
© Copyright 2012 EMC Corporation. All rights reserved.

2
European Climate
European organizations continue to weather
a double dip recession that began in 2008.
There has been very limited new European
investment in IT equipment or headcount.
North American companies have not dealt
with as drastic a finacial crisis.

© Copyright 2012 EMC Corporation. All rights reserved.
© Copyright 2013 EMC Corporation. Ruud’s rights reserved.

3
Cloud Adoption Rates

Data Archiving on SaaS:
Cloud Storage is the second most widely
adopted Public Cloud service after SaaS.
A sizable minority of SaaS users are
Archiving their data in the Public Cloud
28% respond that having an active SaaS
data archiving program.
25% of Large Enterprise are far more
likely to use eDiscovery services for
SaaS.
Just because the application is outside
the firewall doesn’t mean the data isn’t
important!!
For EMC the biggest Opportunity is the
Small and Mid-Sized Cloud Storage
Market (48% of the addressable
opportunity)

© Copyright 2012 EMC Corporation. All rights reserved.
© Copyright 2013 EMC Corporation. Ruud’s rights reserved.

4
Hybrid Cloud, en emerging Market for Enterprise
Only 5% of Small and Mid-sized
companies with a Public Cloud
reported having a Hybrid Cloud,
7% of Large Enterprises reported
to have a Hybrid Cloud.
Hybrid Cloud users are the heavy
users of Cloud Technology, this
market is just starting, most are
just 1 to 2 years old (see picture 1)

In 54% of Cloud choices are done
(procured) by a Line of Business, in
10% IT was only informed, not
involved, in 36% IT was consulted
without final approval.
© Copyright 2012 EMC Corporation. All rights reserved.
© Copyright 2013 EMC Corporation. Ruud’s rights reserved.

5
Barriers to Cloud adoption by Enterprises

© Copyright 2012 EMC Corporation. All rights reserved.

(IDC EU ’12)

6
EU Cloud Market
The European Commission's new strategy for "Unleashing the
potential of cloud computing in Europe" outlines actions to deliver a
net gain of 2.5 million new European jobs, and an annual boost of
EUR 160 billion to EU GDP (around 1%), by 2020.
EU Policy actions to remove Barriers could have a positive effect on
Cloud spending, the EU believes this can grow the Cloud business
from €35 billion to €80 billion in 2020.
The Global Top 100 CSPs saw their annual cloud revenues surge 37
percent to $15.7 billion in 2012.
On the virtualization front Vmware (76.2%) remains the preferred
partner, Citrix (33.3%), MSFT Hyper-V (34.9%), Oracle (7.5%),
Redhat (8.6%), KVM (6.5%)

.

© Copyright 2012 EMC Corporation. All rights reserved.

7
Cloud Adoption by Company Size

Benefits seen from the Cloud

© Copyright 2012 EMC Corporation. All rights reserved.

Cloud Adoption by Solution Set

Job creation by Cloud Computing

8
Which workloads are offered by Service Providers
Cloud Migrations in the Enterprise
Migration
Patterns
companies
already
using the
Cloud

27%
PUBLIC CLOUD
PROVIER #1

ON PREMISE
SYSTEM

PUBLIC CLOUD
PROVIER #2

PRIVATE
CLOUD

COMPANY ABC

© Copyright 2012 EMC Corporation. All rights reserved.

9
Enterprises with ERP Supply Chain Integration in the Cloud

Enterprise Employee’s who can access IT from remote locations

© Copyright 2012 EMC Corporation. All rights reserved.

10
© Copyright 2012 EMC Corporation. All rights reserved.

11
© Copyright 2012 EMC Corporation. All rights reserved.

12

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Weather report 2014

  • 1. Weather Forecast Cloud Development EMEA Focus IDC, Aberdeen Group, Eurostat © Copyright 2012 EMC Corporation. All rights reserved. © Copyright 2013 EMC Corporation. Ruud’s rights resevred. 1
  • 2. Europe vs United States Peak year for Cloud Adoption in Europe was two to five years ago, Peak in the US one to two years ago. Due to the headstart the US has 13% more Companies still planning for the Cloud. Companies in Europe use more Public Cloud Services then their North American Counterparts, with exception of Cloud Recovery Services © Copyright 2012 EMC Corporation. All rights reserved. 2
  • 3. European Climate European organizations continue to weather a double dip recession that began in 2008. There has been very limited new European investment in IT equipment or headcount. North American companies have not dealt with as drastic a finacial crisis. © Copyright 2012 EMC Corporation. All rights reserved. © Copyright 2013 EMC Corporation. Ruud’s rights reserved. 3
  • 4. Cloud Adoption Rates Data Archiving on SaaS: Cloud Storage is the second most widely adopted Public Cloud service after SaaS. A sizable minority of SaaS users are Archiving their data in the Public Cloud 28% respond that having an active SaaS data archiving program. 25% of Large Enterprise are far more likely to use eDiscovery services for SaaS. Just because the application is outside the firewall doesn’t mean the data isn’t important!! For EMC the biggest Opportunity is the Small and Mid-Sized Cloud Storage Market (48% of the addressable opportunity) © Copyright 2012 EMC Corporation. All rights reserved. © Copyright 2013 EMC Corporation. Ruud’s rights reserved. 4
  • 5. Hybrid Cloud, en emerging Market for Enterprise Only 5% of Small and Mid-sized companies with a Public Cloud reported having a Hybrid Cloud, 7% of Large Enterprises reported to have a Hybrid Cloud. Hybrid Cloud users are the heavy users of Cloud Technology, this market is just starting, most are just 1 to 2 years old (see picture 1) In 54% of Cloud choices are done (procured) by a Line of Business, in 10% IT was only informed, not involved, in 36% IT was consulted without final approval. © Copyright 2012 EMC Corporation. All rights reserved. © Copyright 2013 EMC Corporation. Ruud’s rights reserved. 5
  • 6. Barriers to Cloud adoption by Enterprises © Copyright 2012 EMC Corporation. All rights reserved. (IDC EU ’12) 6
  • 7. EU Cloud Market The European Commission's new strategy for "Unleashing the potential of cloud computing in Europe" outlines actions to deliver a net gain of 2.5 million new European jobs, and an annual boost of EUR 160 billion to EU GDP (around 1%), by 2020. EU Policy actions to remove Barriers could have a positive effect on Cloud spending, the EU believes this can grow the Cloud business from €35 billion to €80 billion in 2020. The Global Top 100 CSPs saw their annual cloud revenues surge 37 percent to $15.7 billion in 2012. On the virtualization front Vmware (76.2%) remains the preferred partner, Citrix (33.3%), MSFT Hyper-V (34.9%), Oracle (7.5%), Redhat (8.6%), KVM (6.5%) . © Copyright 2012 EMC Corporation. All rights reserved. 7
  • 8. Cloud Adoption by Company Size Benefits seen from the Cloud © Copyright 2012 EMC Corporation. All rights reserved. Cloud Adoption by Solution Set Job creation by Cloud Computing 8
  • 9. Which workloads are offered by Service Providers Cloud Migrations in the Enterprise Migration Patterns companies already using the Cloud 27% PUBLIC CLOUD PROVIER #1 ON PREMISE SYSTEM PUBLIC CLOUD PROVIER #2 PRIVATE CLOUD COMPANY ABC © Copyright 2012 EMC Corporation. All rights reserved. 9
  • 10. Enterprises with ERP Supply Chain Integration in the Cloud Enterprise Employee’s who can access IT from remote locations © Copyright 2012 EMC Corporation. All rights reserved. 10
  • 11. © Copyright 2012 EMC Corporation. All rights reserved. 11
  • 12. © Copyright 2012 EMC Corporation. All rights reserved. 12