Web 2 0
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The document discusses key concepts related to Web 2.0, search engine optimization (SEO), and internet marketing. It defines Web 2.0 as an improved form of the World Wide Web that emphasizes user participation through tools like tagging, blogging, commenting, and modifying content. Some main Web 2.0 concepts covered include social networking, wikis, blogs, photoblogs, podcasts, tagging, and folksonomies.
Web 2 0
- 1. Web 2.0, SEO & Internet Marketing Raghavan, SEM
- 3. Introduction The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004 The phrase "Web 2.0" hints at an improved form of the World Wide Web Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc. The more explicit synonym of "Participatory Web" Raghavan, SEM
- 4. Web 2.0 Concepts Social Networking Web Based Applications Wikis Blogs, Photoblogs Podcast Tagging Folksonomies Raghavan, SEM
- 5. Social Networking Communities of people who share interests and activities Most social network services such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. Raghavan, SEM
- 6. Social Networking Raghavan, SEM
- 7. Web Applications Raghavan, SEM
- 8. Wikis A wiki is software that allows users to create, edit, and link web pages easily. Wikis are often used to create collaborative websites and to power community websites. The name of an article is embedded in the hyperlink. Articles can be created or edited at anytime by anyone (with certain limitations for protected articles). Raghavan, SEM
- 9. Articles are editable through the web browser. Each article provides one-click access to the history/versioning page, which also supports version differencing ("diff") and retrieving prior versions. The most recent additions/modifications of articles can be monitored actively or passively. Easy revert of changes is possible. Example: Wikipedia, Wikitravel, Wikicompany Wikis Raghavan, SEM
- 10. Blogs A blog is a website where entries are commonly displayed in reverse chronological order. Tagging Social Bookmarking Embedding Music, Videos Raghavan, SEM
- 11. Photoblogs A photoblog is a form of photo sharing and publishing in the format of a blog. Types Individual Domains As a part of Blog Specific Services Raghavan, SEM
- 13. RSS RSS is a Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. Instead of visiting individual blogs or websites, you can gather “feeds” to each site on one page called an aggregator Raghavan, SEM
- 14. RSS ATOM Alternative to RSS with extension .atom or .xml Developed to overcome the incompatibility of RSS AGGREGATOR Feed Reader, News Reader News Headlines, Blogs, Websites Raghavan, SEM
- 15. PODCASTING An online audio or video content delivered via RSS Feed. Dominant podcasting clients Apple iTunes, Microsoft Zune Marketplace etc Listening options Mp3 Player Media player software VoIP Raghavan, SEM
- 16. Tag to Folksonomy Keyword or Meta data applied to an object used for sorting. Provides identifier and/or description Personal Marker Navigation search ease Raghavan, SEM
- 17. Benefits of Tagging Tags link readers to keyword related content. Tags help group content by category and keyword. Tags are recognized by search engines and tag services crawlers as tags and they are treated like keywords. Tag to Folksonomy
- 18. Tag to Folksonomy Raghavan, SEM
- 19. Tag to Folksonomy Raghavan, SEM
- 20. Tag to Folksonomy Raghavan, SEM
- 21. Tag to Folksonomy Raghavan, SEM
- 22. Viral Marketing An attempt to spread marketing message that spreads quickly and exponentially among consumers. Video clips, Flash Games, Images, E-books
- 23. Resources http://feeds.feedburner.com/ThePhotoshopBlog http://freepsds.wordpress.com/ http://feeds.feedburner.com/developer_center_tutorials http:// feeds.feedburner.com/RealWorldIllustrator