Web 2 & geo
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This document discusses key characteristics of Web 2.0 including communication, dynamic content, direct response and interaction, using the community network, and building bottom-up through mashups. It provides examples like RouteYou, which allows users to create and share cycling routes. It also discusses views on Web 2.0 like collective intelligence versus collective stupidity. Privacy is discussed as a concern, as personal data on sites can be exposed. Trends are mentioned like the shift to indirect revenue models and free maps/navigation challenging traditional paid services.
Web 2 & geo
- 1. Web 2.00 & GeoinformationPascal Brackman
- 2. WikinomicsTwentyyearsfromnow we will look back to thisperiod of the earlytwenty-firstcentury as a critical point in economic and socialhistory. We willunderstandthat we entered a newage, onebasedonnewprinciples, worldviews, and business models where the nature of the game was changed.Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19
- 3. What’s Web 2.00 What’s Web 1.00 (let’s have a look)
- 4. RSS/AtomMashupWhat’s Web 2.00What’s so exciting about web 2.0
- 5. 5 keycharacteristics of Web 2.00
- 6. Yakov Ben-HaimInformation analyst, Engineer, Economist, PhilosopherIs there more than standard “business as usual” going on?prosumers
- 7. It’s not (all) about money“Why do programmers devote hugeparts of their lives to building Linux without any direct monetarycompensation”LinusTorvald: “Ifyouwere a software engineeryouwouldn’t even askthatquestion. For anengineer, whenyousolvesometechnicalproblem, the hairsjust stand up on the back of yourneck, it’ssoexhilirating. Thjat feeling is what drives me.”
- 9. (2/5) (Dynamic) Content on demandCreated by professionals, prosumers, communityExample: http://www.routeyou.com/route/search/all/http://www.routeyou.com/page/view/463/RSS/Atom
- 10. Tariq Krim(3/5) Direct Response & interactionExample: http://www.routeyou.com/route/quickplanner/bike/otn-route-quickplanner-type-bike.nl
- 11. ClayShirkyAuthor of “Here comes everybody”Biggetsdifference: Anyonewho wants to participate has the means to participate
- 12. Tim O'Reilly(4/5) Using the (community) network:Build applications that harness network effects to get better the more people use them.Anexample: http://www.routeyou.com/route/search/all/search-for-a-route.en
- 13. The network effectWhythis is getting boring
- 14. The network effect: Theodore VailTheodore Vail: telephoneindustrialist (19th century)
- 15. Potential pairsX: MembersY: PotentialconnectionsAnexample: http://www.routeyou.com/group/view/3236/devon-walkscouk.enhttp://www.routeyou.com/group/overview.en
- 17. Realising or not realising Tim O'Reilly’s concepts
- 18. (5/5)CONNECT – COLLABORATE -CREATECollectiveintelligence –> The Global Brain
- 19. The Internet is bringing us toward some sort of worldwide mind. Bloom believes we've had one all along.Emergence is about the theme of bottom-up organization who are creating incredible complex and good working systems.(5/5) Mashup principle: don’t reinvent the wheel but link, integrate, and create added valueexpanding further the Global Brain
- 22. The Global Brain
- 25. The Global Brain
- 26. Francis GaltonIn 1906 Galton visited a livestock fair and stumbled upon an intriguing contest. An ox was on display, and the villagers were invited to guess the animal's weight after it was slaughtered and dressed. Nearly 800 gave it a go and, not surprisingly, not one hit the exact mark: 1,198 pounds. Astonishingly, however, the mean of those 800 guesses came close — very close indeed. It was 1,197 pounds.
- 27. A wise crowd/community is not GIVEN: you have to do something for itDiversity of opinion:
- 28. Each person should have private information even if it's just an eccentric interpretation of the known facts.
- 29. Independence:
- 30. People's opinions aren't determined by the opinions of those around them.
- 32. People are able to specialize and draw on local knowledge.
- 33. Aggregation:
- 34. Some mechanism exists for turning private judgments into a collective decision.Web 2.00 &somebasics
- 35. How nature shapedus/playedusDo yousee me? Selection/standing out/vanityLeavingsomethingbehindLiving foreverLet me be part of the groupI want affection
- 36. Dunbar’snumber = 148NeocortexSocialgroupAnthropologist Robin Dunbar
- 37. Trying to avoidDunbar’snumberPrepare yourself and base yourselfonothers views
- 38. Trying to avoidDunbar’snumberSimplify the world
- 39. Trying to avoidDunbar’snumberUsetechnology to connect/stay in touch with as many as possible
- 40. Let the system work:The WhopperSacrifice CaseJan 2009: “eliminate 10 friendsfor a whopper” via the Facebook'sdeveloper platform
- 41. 5 keycharacteristics of Web 2.00 Communication (min 2 way)Dynamic contentDirect Response & interaction (see your result)Using the (community) network to get betterBuilding bottom-up – Mashups - “the Global Brain”
- 42. Just to makeitreallyclear: A non-ITexample of Web 1.00 & Web 2.00In the past, Boeing gave orders like a drill sergeant, and supplierscomplied. Rarelydidit matter if the supplier had a betteridea – Boeing wanted the component built exactly as specified. Thistim, Boeing has given all its major partners a vote in mattersthatafectthem. Don Tapscott & Anthony Williams, 2006, Wikinomics p. 238
- 43. Wikinomics APIThere are always more smart peopleoutsideyourenterpriseboundariesthanthere are inside. By opening theirAPIscompaniescreatean environment forlow-riskexperimentation…Don Tapscott & Anthony Williams, 2006, Wikinomics p. 19
- 44. Education - MIT All lectures are freelyavailableon the Web from MIT… And theydon’tloosestudents… Theygainstudents….The California Open SourceTextbook Project
- 45. Other views on Web 2.00 …http://www.youtube.com/watch?v=QmjS37zDbPY&feature=relatedOther views …
- 46. (1/3)JaronLanier: “Collectivestupidity” (computer scientist, composer & author)Collaborativecommunitiessuch as flickr,MySPace, and Wikipediarepresent a newform of “online collectivism” that is suffocatingauthenticvoices in a muddled and anonymoustide of massmediocrity.Collectivestupidity
- 47. Wikinomics : it’snot Pascal Brackmanv.1.01
- 48. Douglas Ruhkoff(2/3) The product online is not the content, the product online in you
- 49. BehavioraltargetingBehavioral targeting uses information collected on an individual's (web-browsing) behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
- 50. Recommendation engines or recommender systemsa specific type of information filtering (IF)E.g. Netflix
- 51. Why do somethink Google is/willbethreatenedbyFacebookPaul ZuckermanLarry Page & SergeyBrin
- 52. IncreaseconnectivityNews Feed of Facebook: Spam?
- 53. Paul ZuckermanMicrosoft & FacebookMicrosoft bought a tiny share of Facebook in 2007, everyone was up in arms over the extrapolated $15 billion valuation it gave Facebook. But the truth is, Facebook was never worth that much (at least not at the time) because Microsoft was never interested in purchasing it at that price, nor was anyone else. Instead, Microsoft was making a strategic investment to secure the rights to Facebook search and advertising. More importantly, its $240 million investment for less than 2% of the company insured that Google wouldn’t be able to cut a deal with the social networking giant.
- 55. (3/5) Ifit’saboutyou, whatabout privacy1984George Orwell
- 57. PrivacyWhysomanyJewswere killed in NLD?19th century: admin of religionsfor correct burial
- 58. Privacy: The AOL-caseNY Times story: http://www.nytimes.com/2006/08/09/technology/09aol.htmlIn 2006, AOL releases 3 months of data of 650 000 customers(anonymus: only use-number)It took journalist David Gallagher a few hours to identify Thelma Arnold
- 59. Privacy2002:Anthony Hopkins andChris Rock gives a mobile phone to “the bady” who traces their location2010:
- 61. Privacy: Track My Life
- 62. Privacy: RouteYouExamplePersonal info: http://www.routeyou.com/user/view/7286/torresanmartin-userprofile.enRoute maps?Locations?
- 63. Privacy - Control China: 50 cent commentators
- 64. 3 other views onWeb 2.00 Collectivestupidityvs Global BrainCommercial benefitsPrivacy and control
- 65. Trends and Web 2.00
- 66. Trends in the content marketDirect incomeIndirect income
- 67. TrendsDirect incomeIndirect incomeMicrosoft - OSLinuxUnixOpenSourcePascal, DelphiPhpC#, .netSoftware
- 68. TrendsDirect incomeIndirect incomeGoogleMapsMappingAgenciesUSGSTele AtlasOpenstreetmapNavteqMapping
- 69. TrendsDirect incomeIndirect incomeGarminNokia OviMapsFree NavigationTomTomiPhone/AndroidNavigatorsMioGoogle MapsBlaupunktNavigation
- 70. The battelfield of “free” Google en Nokia nekken navigatiedienst Vodafone15 maart 2010 12:30 - Door Jannemiek Starkenburg Vodafone trekt de stekker uit de eigen navigatiedienst Wayfinder. Het bedrijf zegt niet langer tegen de concurrenten op te kunnen boksen die een gratis navigatiedienst in de markt zetten.
- 71. Inverse TrendDirect incomeIndirect incomeYouTubeWashington PostRupertMurdoch
- 72. Payingfor content? Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71% of respondents say that content would have to be considerably higher quality than the free stuff before they handed over any cash. If they believed they could get the information elsewhere for free, they'd never pay.more than 50% people would be prepared to pay for movies, music and games; exactly half would pay for professionally produced video, and a slightly smaller proportion would pay for magazines.Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqitnyO
- 73. The Guinness Pub FinderData is free – app is free (for end user)
- 74. Conclusion
- 75. Wikinomics“Aftergainingsomeexperiencewiththisnewworld of prosumptionyou’llrealizethatyourreal business is notcreatingfinishedproducstbutinnovationecosystems”Don Tapscott & Anthony Williams, 2006, Wikinomics p. 148
- 76. The community brain is much bigger and much more creative than ours
- 77. The community brain is much bigger and much more creative than ours286 visitors
- 78. The community brain is much bigger and much more creative than ours
- 80. Perpetuum mobile van de web communityCorrectie toolsOpmerkingenFeed-back toolsBetere routesData Consolidatie & verificatie tools$Data verspreidingSharing/selling toolsPaden & POIsInformatie linking tools$+Routes en POIsInput toolsNetwerken$Creativiteit van de communityGelinkte POIsSearch & creation tools$
- 81. Somegreatthoughts…we didn’t have time for
- 82. Payingfor content? Nielsen asked 27,000 people across 52 countries if they'd consider paying for internet content71% of respondents say that content would have to be considerably higher quality than the free stuff before they handed over any cash. If they believed they could get the information elsewhere for free, they'd never pay.more than 50% people would be prepared to pay for movies, music and games; exactly half would pay for professionally produced video, and a slightly smaller proportion would pay for magazines.Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqitnyO
- 83. On the other hand, fewer than a third of people would be prepared to pay for social media, podcasts, news or talk radio, consumer generated video or blogs.Consumers in the under-20 bracket were most likely to consider paying, whereas those over 65 were the least likely.
- 84. So the puzzle that still remains unsolved for providers is exactly how to provide content unique enough that users can't get it elsewhere — and once they have produced it, how to protect it, while still promoting it. How do you balance the two Web models: the one where linking is everything, where you want content picked up by other sites, and the one where your content has to be exclusive?Read more: http://www.time.com/time/business/article/0,8599,1964604,00.html#ixzz0fzqdAlEO
- 85. 3 rules of peeringPeering works best when 3 conditions are presentCost of participation must be low forcontributionIndependent fromotherusers & smallincrementalcontributionsIntegration and qualitycontrol-mechanism must befast and low in costDon Tapscott & Anthony Williams, 2006, Wikinomics p. 19
- 86. R&D“…absorbingexternaltechnologyor IP dependson the ability to relatewhatyoulearn to whatyoualreadyknow. Internal R&D and externalacquisitions are ceomplements, notsubstitutes”Don Tapscott & Anthony Williams, 2006, Wikinomics p. 117
- 87. StrangenetworkeffectsDue to “different linking”, the 1st born in a family has a higher IQ vs the 2nd, 3rd….If the 1st born dies in a family, the 2nd borngets the links of the firstborn, and gets the IQ of the firstborn…
- 88. WikinomicsProsumption is becomingone of the most powerful engines of change and innovationthat the business world has ever seen. Cocreatingwithcustomers is liketapping the most uniqquelyqualified pool of intellecttualcapital ever assembled, a reservoir of talent…Don Tapscott & Anthony Williams, 2006, Wikinomics p. 147
- 89. Wikinomics“Supply the rawmaterialsthatcustomersneed to addvalue to your product. Makeit easy to remix and share. We callthis design forprosumption”Don Tapscott & Anthony Williams, 2006, Wikinomics p. 148
- 91. Finding red balloonsRiley Crane built a platform for viral collaboration to find DARPA's 10 red balloons randomly placed around the United States.http://www.colbertnation.com/the-colbert-report-videos/260725/january-05-2010/riley-crane
- 92. Lee SiegelAgainst the machine
- 93. 1st socialnetwork experiment1950sIthiel de Sola Pool & ManfredKochenSmalltown in Illinois: Chinese patient in adjoining bedAmerican: Youknow, I’veonlyknownone Chinese before. He was fromShanghai”Chinese: Why, that’smyuncle”Paper: "Contacts and Influences"6 degrees of freedom
- 94. ExtremismPreviouslyextremistswereisolated, now the isolated are connectedLeading to confirmation of theirownthougthsSelective readingCultural potholes
- 95. ThoughtsNo boundaries/rulesleads to dominance of some major players
- 96. Norbert WienerFounder of Cybernetics:Κυβερνήτης-> steersman, governor, pilot, rudder“The structure of regulatorysystems”-> a closedsignal loop
- 97. A closedsignal loop in socialnetworksAnexample of Facebook: “Anexample of RouteYou
- 99. The community brain is much bigger and much more creative than ours
- 100. www.gpsdrawing.com