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Web 2.0 Revolution: Does it matter?

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The document discusses how Web 2.0 tools can be used by workforce development organizations to manage programs, serve customers, communicate with stakeholders, and advocate for workforce development. It defines Web 2.0 as the transition from isolated websites to sources of shared and reusable content. Examples of Web 2.0 tools that could benefit workforce organizations are mentioned, such as wikis, blogs, YouTube, Flickr, and social bookmarking sites. Challenges and opportunities related to adopting these tools are also outlined.

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Web 2.0 revolution
Does it matter?
 
Manage programs Serve participants, clients and customers Communicate with stakeholders Advocate for workforce development
What is Web 2.0? The transition of web sites from isolated information silos to sources of content and functionality. A social phenomenon embracing an approach to generating and distributing web content, characterized by open communication , decentralization of authority , freedom to share and re-use .
Website Website Website Website Internet user
wiki YouTube blog Internet user Flickr MySpace social bookmarking
Workforce Developments blog
Bamboo Project blog
Wikis Podcasting MySpace YouTube Flickr Second Life Social bookmarking SlideShare
CWA wiki
MySpace youth page
YouTube cover letter video
 
Social bookmarking
SlideShare.net
Google maps
 
Web 2.0 advantages Low cost – many are free No tech knowledge required Two-way communication Younger staff may know them already
 
85% of Americans use the internet or cell phones* Most use both *Pew Internet and American Life Project
Pew typology Elite users (31%) Use internet & cell phone technologies Variety of attitudes Middle of the road (20%) More connected by cell phones than internet Few technology assets (49%) 15% of all Americans are “off the network” – primarily older adults
 
Who do we need to talk to? Who do we need to hear from? What information do we need to gather? What information do we need to share? How do we want to share it? Internally & Externally
How can we use these tools to Manage our programs? Serve our customers? Communicate with stakeholders? Advocate for workforce development?
Universal services Job clubs Job leads Business services Online training Customer satisfaction Labor market research WIB board management Staff management Project management Youth programs
Bronwyn Mauldin, Consultant 15+ years in workforce development Workforce Developments blog http:// workforcedevelopments.com Expertise: Program evaluation Applied research Policy analysis Blogging & Web 2.0 tools

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Web 2.0 Revolution: Does it matter?

  • 3.  
  • 4. Manage programs Serve participants, clients and customers Communicate with stakeholders Advocate for workforce development
  • 5. What is Web 2.0? The transition of web sites from isolated information silos to sources of content and functionality. A social phenomenon embracing an approach to generating and distributing web content, characterized by open communication , decentralization of authority , freedom to share and re-use .
  • 6. Website Website Website Website Internet user
  • 7. wiki YouTube blog Internet user Flickr MySpace social bookmarking
  • 10. Wikis Podcasting MySpace YouTube Flickr Second Life Social bookmarking SlideShare
  • 13. YouTube cover letter video
  • 14.  
  • 18.  
  • 19. Web 2.0 advantages Low cost – many are free No tech knowledge required Two-way communication Younger staff may know them already
  • 20.  
  • 21. 85% of Americans use the internet or cell phones* Most use both *Pew Internet and American Life Project
  • 22. Pew typology Elite users (31%) Use internet & cell phone technologies Variety of attitudes Middle of the road (20%) More connected by cell phones than internet Few technology assets (49%) 15% of all Americans are “off the network” – primarily older adults
  • 23.  
  • 24. Who do we need to talk to? Who do we need to hear from? What information do we need to gather? What information do we need to share? How do we want to share it? Internally & Externally
  • 25. How can we use these tools to Manage our programs? Serve our customers? Communicate with stakeholders? Advocate for workforce development?
  • 26. Universal services Job clubs Job leads Business services Online training Customer satisfaction Labor market research WIB board management Staff management Project management Youth programs
  • 27. Bronwyn Mauldin, Consultant 15+ years in workforce development Workforce Developments blog http:// workforcedevelopments.com Expertise: Program evaluation Applied research Policy analysis Blogging & Web 2.0 tools