Making sense of web 2.0

Making Sense of Web 2.0 Leveraging the power of technology in a multimedia world January 24, 2012 Larry Collett

Who is Larry Collett I own an Internet Development and Consulting company that I started in 1996 called netGALAXY Studios. We build web and mobile applications for clients such as Chamber of Commerce’s, United Stated Air Force, School Districts and Real Estate Agents. In the Summer of 2010, I retired as the Regional Interactive Media Director for Media General, Inc. I’m was responsible for the online operations for two NBC television stations. Those stations were WCBD-TV 2 in Charleston, SC, and WSAV-TV 3 in Savannah, GA. CountOn2.com grew from being last place when I started to being the number one television website when I left and winning the Edward R. Murrow Award for Overall Excellence in 2008. Prior to my time at WCBD-TV 2 I helped start a small website called Charleston.net for the Post and Courier. I’m a Realtor ® for Carolina One Real Estate; the downtown Broad Street office. I’ve been doing this for about three year’s. a little about me…….

Quick Agenda Definition of Web 2.0 [1] Look back at 1.0 and fast-forward to 2.0 [10] A few realities of the Social Web [6] A quick look at some statistics [6] Media history [6] Roll up our sleeves and talk social media [9] Stepping stones [2] The toolbox, time-saving solutions [1] Quick tip [1] Questions [priceless] a snapshot of our time today…….

Disclaimer Web 2.0 encompasses a vast array of topics that can get really detailed and I could probably spend about 10 hours and barely touch the surface of this technology. What I will do is touch upon some key elements of Web 2.0 to give you a better understanding of what it is, how it started, social networking and how popular it is becoming, and jump into a quick overview of some Web 2.0 applications that will help save you time, money and help you build your business with very little effort. What I’m not going to be able to provide in this short hour and a half time period is in-depth instructions on how to use some of the Web 2.0 applications , but at the end of this session we will open it up to questions so that I may be able to answer some of the questions that you may have about an individual application, technology or Internet question in general. I’ll be more than happy at the end of the session to provide contact information about me and you are more than welcome to contact me anytime and, if I can help you, I’ll be more than happy to. As I’ll mention in one of the slides of this presentation, "Web 2.0" refers to the second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. The term is now closely associated with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference in 2004.Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users utilize the Web. According to Tim O'Reilly: Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform. However, whether it is qualitatively different from prior web technologies has been challenged. For example, World Wide Web inventor Tim Berners-Lee called the term a "piece of jargon“. The sometimes complex and continually evolving technology infrastructure of Web 2.0 includes server-software, content-syndication, messaging-protocols, standards-oriented browsers with plugins and extensions, and various client-applications. The differing, yet complementary approaches of such elements provide Web 2.0 sites with information-storage, creation, and dissemination challenges and capabilities that go beyond what the public formerly expected in the environment of the so-called "Web 1.0“. The criticism exists that "Web 2.0" does not represent a new version of the World Wide Web at all, but merely continues to use so-called "Web 1.0" technologies and concepts. Techniques such as AJAX do not replace underlying protocols like HTTP, but add an additional layer of abstraction on top of them. Many of the ideas of Web 2.0 had already been featured in implementations on networked systems well before the term "Web 2.0" emerged. Amazon.com, for instance, has allowed users to write reviews and consumer guides since its launch in 1995, in a form of self-publishing. Amazon also opened its API to outside developers in 2002. Previous developments also came from research in computer-supported collaborative learning and computer-supported cooperative work and from established products like Lotus Notes and Lotus Domino. What we can cover…….

Let’s ask a question Who has heard of the term “Web 2.0” Why are you here? What is it that you want out of Web 2.0? by a show of hands…….

What is Web 2.0? a short definition……. The term "Web 2.0" refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, and collaboration on the World Wide Web. O'Reilly has said that the "2.0" refers to the historical context of web businesses "coming back" after the 2001 collapse of the dot-com bubble, in addition to the distinguishing characteristics of the projects that survived the bust or thrived thereafter.

What is Web 2.0? a short definition……. Heh? What did you just say?

What is Web 2.0? wha-what? need more explaining….. Web 1.0 is a presentation Web 2.0 is a conversation

What is Web 1.0? wha-what? need more explaining….. Content flows to the viewer, no feedback

What is Web 1.0? wha-what? need more explaining….. It’s what the site owner wants you to know

What is Web 1.0? wha-what? need more explaining….. Usually Passive Content Higher maintenance costs Infrequent changes

What is Web 2.0? wha-what? need more explaining….. Dynamic Content Content created on demand Changes frequently

What is Web 2.0? wha-what? need more explaining….. Media Integration Often multiple media types are presented together

What is Web 2.0? wha-what? need more explaining….. Interactive Communication & Social Networking Viewer provides feedback Interacts with others

What is Web 2.0? wha-what? need more explaining….. Content Cross-platform Content accessible from various devices & media types

What is Web 2.0? wha-what? need more explaining….. User-generated content Usually some content provided by some site visitors

Reality Check A few realities of doing business on the Social Web

Reality 1 You have to be great at what you do first. One of the biggest mistakes that individuals can make in approaching the Web is to think that the simple act of creating an online presence – whether through a blog, a Facebook profile, or a fancy Web site – will in itself bring new business. In reality, to see results, you must already have strong business fundamentals and a solid marketing plan.

Reality 2 Using social media is like riding a bull – getting on is the easy part. Before you start, you need to have a strategy. Time is one of the major ingredients when it comes to blogging and social media. Creating a strong following on Twitter, Facebook, and other sites also require a commitment that can’t be outsourced. Even though some elements can be updated automatically, it will be no secret to other users if you’re not personally interacting regularly.

Reality 3 You don’t have to be a tech whiz to participate. The last thing that you should stop you from leveraging the business tools, information resources, and networking opportunities on the Internet is the technology itself. So, how does a social media novice get started? By experimenting with it. Join Facebook, join LinkedIn, read blogs, and ask your peers what sites they find most valuable.

Reality 4 The web is a constant flux. You have to keep up with it. Having an experimental, early adopter attitude is a big advantage for anyone who wants to make the most of the ever-changing Web. Take Twitter. A couple of years ago, this micro-blogging platform was practically unknown, but today it gets about 55 millions visits every month, making it the third most trafficked online social network according to Compete, Inc.

Reality 5 You can’t fake it. As you venture into the new world of online communication, it’s important to remember that every interaction, as anonymous as it may seem, is a representation of you and your business. You need to be authentic. Don’t think that people want to work with a particular type of individual, and then try to fill that mold. Just be yourself.

Reality 6 The Web is so much more than a prospecting or networking tool. A well-planned social media strategy can generate clients, but what many people find most valuable about the Web is its capacity to teach. By developing an understanding of consumers and interacting with them online, you can generate business using “the law of attraction” – that is, pulling clients to you by sharing valuable information, rather than the traditional approach…..

Reality 6 … ..that’s what I am doing here today – sharing valuable information. How can we engage people? How can we build trust? How can we get them communicating with us? That’s the big question that we should all be asking ourselves.

Moving on…. Ok, I think I’m starting to get it. Show me stats!

Rapidly Growing! yes, web 2.0 that is……. Social Networks & Blogs More Popular than Email More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these “member communities” is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online. *”Global” and “World” encompass the following countries in which Nielsen Online has a NetView panel: Australia, Brazil, France, Germany, Italy, Spain, Switzerland, UK and US

Rapidly Growing! yes, web 2.0 that is……. One in every 11 minutes online globally is accounted for by social network and blogging sites. The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “member community” Web sites globally came from the 35-49 year old age group (+11.3 million). Mobile is playing an increasingly important role in social networking; 19% in the US (10.6 million people). These numbers are an increase over last year – up 156% in the US

What about…. How about a little bit of history before we move on

Today and beyond…. this is our future…….

Attitude towards media TV DVR/TiVo PC/Laptop Video Games Portable Music Player Cell Phone Newspapers/Magazines/Books “ Can’t Live Without…” (Choose two)

Attitude towards media “ Can’t Live Without…” Respondents asked to select two media from list (%) Boomers Gen X Gen Y TV 62 63 33 Cell Phone 23 39 64 PC/Laptop 33 41 47 Newspapers/Mags/Books 52 35 12 Portable Music Player 8 5 20 Video Games 4 5 21 DVR/TiVo 4 9 1

Now the fun stuff …roll up your sleeves

So what is it that you need to do?

DEVELOP A SOCIAL MEDIA STRATEGY

Advantages of Social Media It is personal; fortunately, most of our business is too. It is opt-in. Today’s Customer doesn’t respond well to “pushy” It is a cleansing process; the new pre-interview It has substance It is, simply put, where the customers are hanging out

Social Media Checklist start out small…… Develop or improve your existing profiles on major social networking sites such as Facebook. Start blogging, then work at improving the opt-in subscription rates to your blog. What can you do differently to get people to take action on your valuable info and share it with others? Social bookmark your content until you break your mouse. Take advantage of social bookmaking sites such as stumbleupon.com, delicio.us and reddit.com. Put your content out there on other websites that generate high traffic to push consumers to you. Go crazy with the masses.

Social Media Checklist start out small…… Add the creation of more user-generated content on your blogs and web sites. Whether people comment on your blog or leave product reviews on your site – it’s more content that can help you rank higher in the search engines. Create video and graphic content . This can include how-to videos for using your products on YouTube or photo galleries of your featured work or products on flickr . Use syndicated RSS feeds, whenever and wherever possible on your blogs, web sites, or other social media applications. Get viral.

Social Media Checklist start out small…… Ping! Are you using pinging services such as ping.fm or pingomatic.com to notify important sites such as Google Blog Search and Technorati that you have new content for them to index and share with others? Optimize your social media marketing efforts for the search engines. Keep in mind optimizing doesn’t have to be a major event – simply add keyword rich text content to your blog posts, YouTube video titles, and tweets on Twitter. Get mobile! Create a mobile campaign that drives traffic back to you. Millions are using mobile everyday and if you’re not capitalizing on it, you’re missing a golden opportunity.

Mix them Together The perfect recipe…… Blog widget points to Facebook Facebook links point to blog Blog uses photos from Flickr Tweets link to all three Most importantly, remember you are building relationships! Be genuine and be yourself.

Even mobile devices Orangatame develops TwitterBerry for the Blackberry. www.orangatame.com Twitterific and PocketTweets for the IPhone and IPod Touch www.pockettweets.com www.twitter.com/downloads

My smmr hols wr CWOT. B4, we used 2go2 NY 2C my bro, his GF & thr 3 kids. ILNY, it’s a gr8 plc.

OMG Oh My Gosh TEXT MESSAGING SHORTHAND Got to Go. Parents in the Room OMGYGTBK Oh My Gosh You’ve Got To Be Kidding Omg!rofllmao Oh my gosh Rolling on floor laughing my a*!# off G2G, PIR

An Appy Christmas Apparently, a lot of people spent Christmas Day turning on their new smartphones and downloading apps. Assessing the data from the busiest day of the year for activations and app downloads, Flurry Analytics found consumers shattered records for both this year. Activations topped 6.8 million, a 140% jump over Christmas Day 2010′s 2.8 million, according to Flurry. Consumers downloaded 242 million apps that day, an increase of 125% over last year. The day caps off a strong year for both iOS and Android. Apple’s App Store, which exceeded 10 billion downloads overall in January 2010, is on track to post 10 billion downloads for 2011 alone. The Android Market, meanwhile, surpassed 10 billion downloads overall this month. Did you spend your Christmas Day at the App Store or at Android Market? Unfortunately, Flurry doesn’t break down Android downloads vs. iOS. “Frankly, they’re neck and neck,” says Peter Farago, VP of marketing for Flurry, who adds that the company chooses not to share that data with the public. Android’s share of the smartphone market was 43.7% vs. 27.3% for iOS in August, according to comScore.

An Appy Christmas… Putting into perspective the sheer size of new devices activated on Christmas Day, Flurry established a baseline using the average from the first 20 days of December. Over this period, daily activations had little variance, ranging between 1.3 to 1.8 million, with an average of 1.5 million. On Christmas Day, activations jumped to more than 6.8 million, a 353% increase over the baseline. Compared to Christmas Day 2010, the previous single-day record, with 2.8 million device activations, Christmas 2011 grew by more than 140%.

An Appy Christmas… This chart shows that, compared to the baseline, app downloads more than doubled on Christmas. Specifically, over the December 1 – 20 baseline, download volumes increased by 125% on Christmas.

An Appy Christmas… Here we show the top twenty countries across which the record 1.2 billion downloads were distributed. Starting from the left, the U.S. took the lion’s share with 509 million downloads, or 42.3%. We estimate that just prior to the holidays, there were 109 million active iOS and Android devices in the U.S. market. Compared to the worldwide total active installed base of 246 million, this was 41%. China, the world’s second largest app market, which has roughly one-third of the U.S. installed base saw only one-fifth of the relative downloads.

start out small…… Taken by Janis Krums, a passenger on an approaching ferry. First picture from scene Taken with an iPhone Uploaded to twitpic Jan. 15, 2009 US Airways Flight 1549 “ The Miracle on the Hudson”

Email Signatures Put a signature on ALL your emails with your Web 2.0 icons

The Toolbox….. Go2web20 includes over 3,000 services and more are uploaded everyday. They also make sure to disable services that are no longer working and by doing this they ensure a more useful and enjoyable experience when performing a search. They believe that this is a natural behavior and logical progress - not all the services that you see on this website will live forever, but they'll serve you for as long as they live. So what's new? A search engine that searches all the content at the site. Auto-complete for services and tags. Search by multiple tags. Hide-Show for the tagBar for a wider or narrower view. Ability to choose between a gallery or a list view. Very sophisticated navigation. Website: http://www.go2web20.net

Start out small, but start….

… .before it gets out of hand!

Oh, did I mention….. Guess who else is social networking….. Is this an audience that you want to be a part of? Better get social!!!

Questions….. you’ve got the floor….. Let’s Chat

Questions….. you’ve got the floor….. Let’s Chat Larry Collett President & CEO 3 Broad Street, Suite 320 Charleston, SC 29401 USA Office: 843.300.1167 Mobile: 843.323.2935 EMAIL ADDRESSES: [email_address] [email_address] WEBSITES: www.larrycollett.com www.netgalaxystudios.com TWITTER: www.twitter.com/LarryCollett FACEBOOK: www.facebook.com/netGALAXY

Making sense of web 2.0

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