Web analytics
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The document discusses using Google Analytics to track metrics for a website developed for the Kentucky Emergency Management Association. It provides an overview of Google Analytics and the standard reports it offers, highlighting reports like visits, unique visitors, and pages/visit as most useful for tracking the KEMA site. It also discusses how Google Analytics allows setting up goals to track actions like transactions or time spent on screens, and features like the reverse goal path and funnel reports that can help analyze traffic flows.
Web analytics
- 1. Author: Jacob Laslie Class: CIT 480
- 2. Description of Site And Development The Kentucky Emergency Management Association is a Kentucky-based non-profit corporation originally established in 1991. Their activities seek to develop professionalism among those persons in Kentucky actively engaged in emergency management activities and to provide a forum for discussion of the common experience, ideas and suggestions of its members related to emergency management. I spent part of my summer designing and developing a website for the association. So I choose to track this website. After discovering the power that Google analytics has to offer, I plan to get in contact with my client and let him know about the data I am receiving from the site. With Google Analytics you can discover a lot of information about the visitors and traffic to your site.
- 4. Google Analytics Google Analytics is a free website analysis tool which provides sophisticated reports about traffic on your website. Actual Metrics is an Authorized Google Analytics Consultant it offers a complete suite of consulting, training, support, analysis, integration, and customization services for Google Analytics. No matter which type of site you have e- commerce, lead generation, branding, or informational Google Analytics will show you how visitors reach your site and how they interact with your site's content. Our expertise will help you improve the research and development of your marketing initiatives and your overall online presence.
- 5. Standard Reports for Google Analytics There are so many different Standard Reports that are available with the implementation of Google Analytics. • Visits • Unique Visitors • Page Views • Pages/Visit • Average Visit Duration • Bounce Rates • % Of New Visits • And that is just the basics
- 6. Most Useful Standard Reports for Kyema.org
- 7. Most Useful Standard Reports for Kyema.org (cont.)
- 8. Most Useful Standard Reports for Kyema.org (cont.)
- 9. Google Analytics Goals Goals are a versatile way to measure how well your site or app fulfills your target objectives. You can set up individual Goals to track discrete actions, like transactions with a minimum purchase amount or the amount of time spent on a screen. Goals help you analyze how well your site or app directs people towards your target.
- 12. Goal Flow
- 14. Kyema.org Funnel
- 15. QUESTIONS??? Thank You!!!