Analytics – for the rest of us
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The document discusses the enhancement and implementation of Google Analytics for non-ecommerce businesses, focusing on data organization, goal tracking, and campaign management. It emphasizes the importance of utilizing real-time data, customer information, and various marketing tactics to improve insights and achieve marketing objectives. Additionally, the document outlines the process for setting up campaigns, evaluating traffic, and utilizing custom dimensions and metrics.
Analytics – for the rest of us
- 1. Analytics – for the rest of us Google Analytics - Measuring Results Beyond eCommerce
- 2. - KPI Definition (organize your data) -Insight Automation (keep listening) -GA / WebTrends / Analytics Training - Implementation and Strategy - Data Visualization Consultant - Real-time data streams Former Employers and Clients
- 3. I Like Data … Facts • How many times do you log into GA? – Daily, weekly, monthly, embarrassed, NEVER • Who has implemented “Goals”? • Who uses another tool? • Who gets less than 100 visits a week?
- 8. Awareness
- 11. Google Analytics Nirvana I wish I knew how many people who called me …ordered?
- 12. Google Analytics Nirvana And exactly how much revenue I was getting per Visit?
- 13. REALLY!?!?!?! This is really just bragging … Right ….
- 14. WRONG!!!
- 15. photo courtesy of Moofmonster.com
- 16. Our previous limits Assure campaign tagging On-site traffic Review sites Death Trap Email Marketing
- 17. What we have now Upload Offline Advertising info Track across experiences Push review data Upload Customer Information Call Tracking Upload Sales Data Create Product Types Digital Coupons Social Reporting Loyalty Cards Service Reminders
- 18. NOW FOR THE TACTICS…
- 20. Setting up Campaigns • Display Advertising • Guest Blog Posts • Emails • PPC • Press Releases • Coupons • Bar Specials • Thank You Emails • Surveys • Call Tracking • POS Information
- 22. Tracking Online Campaigns http://bit.ly/googcampaigntracker www.sample.com/?utm_source=B2BLists&utm_medium=Pos tcards&utm_campaign=50%25%20off
- 27. Goals
- 29. Setting Up Goals
- 30. Setting Up Goals
- 31. Setting Up Goals
- 33. Annotations
- 39. photo courtesy of Moofmonster.com
- 40. Google Analytics upgrade path 1 2 Setup GA Tag Manager Update Tag on pages Only option for new properties
- 41. Define Custom Dimensions • Advertising Attributes – Size, Color, Postcard Vendor • Cost Dimensions • Customer Data • Page Information • Product Information
- 42. Define Custom Metrics • Impression, Cost, Clicks from custom ad campaigns – Yellow Pages – Postcard campaigns – Cars.com advertising • Offline Purchases – Appointments – Purchased Services
- 43. Upload Data • Page: URL or Title • Product SKU: Price, Refund, Revenue • CampaignID: Medium, Path, Source, Content, Group, Campaign, Keyword • Cost: source or medium
- 53. Our previous limits Assure campaign tagging On-site traffic Review sites Utilize Goals Death Trap Email Marketing Utilize Goals
- 54. What we have now Upload Offline Advertising info Track across experiences Push review data Upload Customer Information Call Tracking Upload Sales Data Call Tracking Create Product Types Digital Coupons Social Reporting Loyalty Cards Service Reminders