Gaining and presenting a new perspective tableau
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Thomas Bosilevac discusses his extensive experience in web analytics, highlighting challenges such as disparate datasets and the limitations of current analytics tools. He emphasizes the need for effective data management and innovative visualization techniques for better insights. The presentation aims to provide a fresh perspective on the analytics landscape and improve data delivery and interpretation.
Gaining and presenting a new perspective tableau
- 2. Gaining and presenting a new perspective Thomas Bosilevac
- 3. Where have I fit in… • Utilizing Analytics: 5 years – Agency world (VML) – E-Commerce (WhatsHotNow) – Business Process Apps – Virtumundo – SPAMMERS (but learned a TON) • Managing Analytics: 5+ years – Web Analytics Manager Caterpillar – Program Manager (Intranet Analysis): Microsoft • Implementing Analytics: 5+ years – WebTrends: (Principal Consultant,Speaker, CYA’r) – Independent (Holland America, LuxuryLink, Stanford Hospital, Blurb Books) – (Co-founder) MashableMetrics – (co-founder) PurchLive
- 4. These guys really want data …
- 5. These guys really want data more than they ask
- 6. Delivery of data is a crap-shoot
- 7. Not from a lack of a Or a lack “ANALYTICS” GOOGLE SEARCH VOLUME INDEX of … (though still an issue)
- 8. But because the process to get here
- 9. Now looks like this…
- 11. Challenges within “Web” Analytics • Disparate datasets: – Google Analytics Webtrends Omniture – Twitter Facebook YouTube – AdWords, DART ads, CPM runs – eMail and CRM data • “big data” - High cardinality - (Date, Location, Sources, Landing Page, Campaign…) - Current analytics tools act as data acquisition not true reporting
- 12. The Problem… Full day… Few days … Last Minute
- 13. The Solution… Partial Day… Several Days… Iterative
- 15. Excel is good at telling facts Not at exploring the reason
- 17. COMPARE – CONTRAST Quickly utilize multi dimension graphing. (scatter + size + color) Non- Branded Over 49K unique phrases
- 18. ENGAGE Use Quick Filters - Range, Interactive Selection, Dropdown(s)
- 19. ACCESSIBILITY A low learning curve is ESSENTIAL for enterprise adoption