Reducing time to insight
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The document discusses strategies for effective data extraction, transformation, and presentation to enhance insights for executives. It highlights the importance of automation, utilizing various tools for extraction and transformation, and emphasizes data visualization for clear communication. Key software and methodologies, such as analyticscanvas, simplymeasured, tableau, and narrative science, are recommended for improving data analysis workflows.
Reducing time to insight
- 1. Data extraction, transformation and presentation tips and tricks Reducing Time to Insight Thomas Bosilevac Chief Insight Officer @bosilytics
- 2. v2 - KPI Definition (organize your data) - Insight Automation (keep listening) - GA / WebTrends / Analytics Training FORMER EMPLOYERS
- 3. Data is VERY important to these execs
- 4. They paid for eMetrics didn’t they?
- 5. Execs want more than they ask
- 7. Not from a lack of (though still an issue) “ANALYTICS” GOOGLESEARCH VOLUME INDEX Or lack of …
- 8. But this
- 9. Takes Much
- 10. UNTIL NOW
- 11. Did I go to college for this? Excel formatting anyone? Crunch Time! Your current problem?
- 13. Challenges within “Web” Analytics Disparate Data Sets Google Analytics Webtrends Omniture Twitter Facebook YouTube AdWords, DART ads, CPM runs eMail and CRM data High-cardinality Date, Location, Sources, Landing Page, Campaign We have lot’s of data systems, not reporting systems
- 15. Collection or Extraction - Get rid of copy / paste - Data becomes more reliable - Controlled data warehousing
- 16. Collection / Extraction - Continuous / scheduled feeds - Advanced data such as filters, segments, etc - Look at Total Cost of Ownership AnalyticsCanvas – Powerful for Enterprise GA extraction ETL like workflow Scheduled and cloud options SimplyMeasured Several Social Media sources Pre-compiled reports Access to RAW data SimplyMeasured Works directly from Excel Proprietary query language Limited GA extraction
- 17. Automated comparison command creates new segment: - Networked (Follower and Friend), - Followers Only, - Friends Only List of Friends List of Followers Exports thousands to millions of friends, followers, tweets, etc from Twitter NextAnalytics includes several transformation commands extending on Excel’s functionality
- 18. Transformation - Slide and dice data - Rename / Create Dimensions and Measures - Create Groups and Sets of data AnalyticsCanvas – True ETL tools and functions Save workflow for continuous use Create segments from other dimensions NextAnalytics Create Global Find and Replace functions Create segments from data or dimensions Pivot across dimensions Tableau Join data from multiple sources Easily create Groups and Sets of data Drill down dates
- 19. Collection / Extraction Utilize the “Segment” Block to customize referring sources
- 20. COMPARE – CONTRASTQuickly utilize multi dimension graphing. (scatter + size + color) Non- Branded Over 49K unique phrases
- 21. Presentation - Allow interactivity for users - Easily add notes and annotations - Share and discuss with peers Leftronic Simply to use Dashboard SaaS Easy to rollout and build Limited transformation and presentation options QlikView Good visual templates Can be end-to-end ETL tool Tableau Slice and Dice charting (rapid-fire) “Show Me” feature can choose best chart type Ground up data visualization
- 22. ENGAGE - Use Quick Filters for narrowing down on graphs - Automatically segment, choose different metrics and filter data.
- 23. ACCESSIBILITYA low learning curve is ESSENTIAL for enterprise adoption
- 24. Story Telling - Automate “insights” - Workflow reporting publishing - Communicate data to the masses InsightRocket Custom Configured data sources Daily/Weekly Alerts and Alarms Publish Stories Measureful Plugs into Google Analytics Great visuals Concentrated on Sources and Visitor Activity NarrativeScience Auto generated “Stories” Analyzes several data sets Google Analytics plugin
- 25. Founders have solid understanding of Analysis challenges Integrated best of breed technologies for best of breed insight engine Front-end integration consultation required Revel “differences” Investigate from pre-configured data-warehouse Integrated Tableau functionality into data Publish to Relevant Members Discussion Group
- 26. 1) Automate Data Extraction 2) Use tools for data transformation 3) Use Data Viz tools to present In Summary
- 27. The Analysts Toolchest 1 1 11 Bring up your business card for a PDF version