Web Analytics
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The document discusses the importance of web analytics in understanding site traffic and visitor behavior. It covers various tools available for analytics, particularly Google Analytics, and explains client-side and server-side statistics packages. Additionally, it includes a list of other traffic analysis tools and their respective websites.
Web Analytics
- 1. Web Analytics Understanding Your Site Traffic Sarah Dutkiewicz sarah@codinggeekette.com http://www.codinggeekette.com http://www.clevelandtechevents.com
- 2. Agenda Why is it important? What tools are there? Getting Started with Google Analytics A Look at Analog
- 3. Why Traffic Stats are Important Understanding your visitor traffic ◦ Where they come from Site referrals Search engines ◦ How they use your site Seeing where problems occur Decisions that might be made ◦ Localization ◦ Advertising ◦ Webhosting Packages ◦ Change in marketing strategies ◦ Website improvements
- 4. Web Statistics Packages Client Side Server Side Mixed Mode
- 5. Client Side Usually requires a script of some sort to send client information to the server
- 6. Server Side Usually generates reports off of the web server logs Typically called “log analyzers”
- 7. A Look into a Couple Packages http://www.google.com/analytics http://www.analog.cx/
- 8. Other Traffic Packages Webalizer: http://www.webalizer.org/ Woopra: http://www.woopra.com/ AWStats: http://awstats.sourceforge.net/ Deep Log Analyzer: http://www.deep-software.com/ DailyStats: http://www.perlfect.com/freescripts/dailystats/ WebTrends Analytics: http://www.webtrends.com/Products/Analytics.aspx Bing Webmaster: http://www.bing.com/webmaster