Web Content Management And Agile
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The document outlines key trends in Web Content Management (WCM) for 2010, emphasizing agility and the elimination of vendor lock-in through the introduction of cloud solutions and content repositories. It highlights the importance of adapting to market changes, user-generated content, and the integration of analytics for targeted online marketing. Key technologies and specifications, such as JCR and CMIS, are discussed, along with the importance of a robust infrastructure for scaling and performance.
Web Content Management And Agile
- 1. 2-mar-2010 London, UK Agile Edge Seminar WCM Trends for 2010 and CQ5 David Nuescheler CTO Day Software david@day.com
- 2. David Nuescheler Chief Technology Officer david.nuescheler@day.com David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org David Nuescheler Jackrabbit Committer / Member uncled@apache.org David Nuescheler TC Member / CMIS-JCR Liaison david@day.com
- 3. 1 AGILE WCM TRENDS 2010 2 CQ5 LIVE DEMO 3 QUESTIONS & ANSWERS
- 4. Agility Stakeholders in WCM Site Systems Owner CMO CIO Business IT Authors Developer
- 5. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 7. Introducing the CM Cloud WCM COLLAB PIM SCM SOCIAL RM DM DAM
- 8. Many different usecases. Little agreement.
- 9. There is light. The Content Repository. All disciplines of CM agree on the existence and the featureset of a content repository
- 10. A Content Repository!? CONTENT REPOSITORY FEATURES OF AN FEATURES OF A RDBMS FILESYSTEM Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control + ALL THE OTHER GOOD STUFF YOU ALWAYS WANTED Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation
- 11. A history of standards. DMA & ODMA Document Management oriented Specification. Little Adoption. No active specification development. WebDAV (& friends) Filesystem (Resource) oriented Protocol Specification IETF. Widely adopted. Every Desktop has WebDAV support. Every CM Vendor Supports WebDAV. No active specification development. JCR Java Language API specification. Functionally Broad. Wide adoption by Java Applications. Active development. CMIS N Document Management oriented Protocol TIO IVE ICA CIF Specification. Work in progress. Active SP E CT development of the Specification. A
- 12. Introducing JCR 170 283 12
- 13. 13
- 14. Known Compliant Repositories (* partially using 3rd party connectors) Exo Apache Jackrabbit Oracle XML DB ECMS Platform Microsoft Sharepoint OpenText Livelink Day CRX IBM FileNet P8 Xythos Repository Alfresco ECM Vignette V7 Interwoven Saperion +hund r regeds of TCKs Repository IBM CM / Domino EMC Documentum Archive istered
- 15. Some known JCR Applications Fast BEA Portal Oracle WebCenter Enterprise Search Sun JBoss Portal OpenPortal Interface 21 Day Communique Spring Framework DAM magnolia WCMS Apache Sling Day Communique Mindquarry Collab Alfresco ECMS Collaboration Apache Tapestry QSLabs Apache Compliance Day Communiqué Cocoon WCMS medic-2-medic IBM FileNet Apache James Artifactory mapofmedicine WebSiteManager Maven Proxy Exo ECMS Platform TYPO3 GX WebManager v5.0 WCM InfoQ Hippo Liferay Nuxeo ECM Online Community CMS Enterprise Portal Jahia Sakai Percussion Framework E-learning Rhythmix QuickWCM Sourcemix WCMS Lutece Sourcemix Portal
- 16. Introducing CMIS. TO ED P OS T PRO SIS SEP 8 2005 OA V0.
- 17. Agility Matters NO LOCK-IN MEANS AGILITY
- 18. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 19. Sites are Apps.
- 20. Application & WCM 1.0 pre 2009 WebApps miles WebSites s portalapps business ets extran rce comme
- 21. Applications & WCM 2.0 header nav title container content content block Progress label Application Content Block Label Label Label Cancel OK labels content 21
- 22. Mash it up...
- 23. Drag & Drop Integration applications, portlets, gadgets
- 24. Agility Matters MIXING APPS MEANS AGILITY
- 25. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 27. Adapt in changing markets 1 2 3 content structure logic ...well you h that’s ave a why CMS .
- 28. Data First. Your content model is going to be... ...WRONG. ...it is matt just a er of time
- 29. Componentized Deployment. Your application is going to be... ...OUTDATED. ...or b uggy .
- 30. Agility Matters PRESERVE AGILITY ON ALL LEVELS
- 31. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 33. REST Learn to REST. do th ings “web the -way ”
- 34. Roy Fielding Chief Scientist Day Software Co-Founder and Creator of Apache WebServer Project Co-Author of HTTP, URL, … standard specification Founder of the Apache Software Foundation VP of the Apache WebServer project Author of the Apache license Creator of the term “REST” 34
- 35. It’s the Web. URLs matter. .../product.jsp?id=12346 Mistake 1 : Mistake 2: Mistake 3: Addressing th e “Script” .jsp? What the heck? Passing in “th is”
- 36. Reclaiming the web. RESTful URL decomposition /cars/audi/s4.details.html Content ...selects a Repository Pa particular scr th ipt
- 37. Agility Matters WEB ARCHITECTURE BUILT FOR CHANGE
- 38. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 40. Users, are users, are users. 3 ±2 Authors 10 4 ±2 Intranet 10 5 ±2 Public 10
- 41. User Profile Management Content Repository & ntation Name, Segme rmation Email, .. Every User of the website has a Profile / oup Inf o . Gr User Home Private file Registration and upload ontrteld d Access Cntica ol e Forms content Authe Highly Scalable s ate W ebPage Use r Lic riv User P Use ense r St s atis & tics
- 42. User Generated Content Tightly Integrated Start “small” and without entry barrier Control all user generated content using flexible workflows for approval Built for Enterprise Class DMZ and Load Balancing environments
- 43. <div class=”comment”> Check out this site <a href=”javascript:alert(‘ha’)”>this</a> site </div> <div class=”comment”> Look at my profile <img src=”javascript:alert(‘ha’)”> </div> <div class=”comment”> Cool <b>stuff</b> <b onload=”alert(‘ha’)”>stuff</b> </div> XSS Protection #1 Attack Vector on Web-Apps: Cross Site Scripting (XSS) Needs sensible, not rigorous, escaping of HTML Built-in XSS Protection Library - used in all Social Collab components & your JSPs Configurable white list for flexible degree of freedom to user generated content
- 44. Agility Matters SOCIAL MEANS AGILE
- 45. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 47. Baking vs. Frying 1 2 Baked Fried (Static Delivery) (Dynamic Delivery)
- 48. Built-in Analytics Any Event (Click) Analytics Server (embedded) Send Event Plug-able Aggregator Analyzes Request information (user, content, event, ...) Store Analytics Data Pull Realtime Analytics / Reports Persist all Analytics Information in the Content Repository
- 49. Inside the Online Marketing ...and win. Identify Campaign Buy Now! Segment Target the audience Campaigns
- 50. Traditional Marketing HiPPO* *Highest Paid Person’s Opinion
- 51. MVT: Let your prospect decide. Your rs e designe. fav Your s HiPPO. fave Your te. f avouri
- 52. Agility Matters USER BEHAVIOUR AGILE RESPONSE REQUIRED
- 53. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 54. Web 2.0, Ajax, Flash & Flex
- 55. Web 2.0: AJAX JavaScript ect full dir ess acc
- 56. Web 2.0: Flex ActionScript ect full dir ess acc
- 57. Web 2.0: Flash ActionScript ect full dir ess acc
- 58. Agility Matters MORE INTERACTIVE? BUILD PROCESS?
- 59. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 61. “I need hardware to run WCM...” Internet Connectivity? SAN / NAS Agreements Sizing CPUs? Investment Purchase Order Cores? Disaster Recovery Backup Rack space How much Disk? Operating systems JVM Version root access? Clustering What Filesystems? Hosting costs Firewall Network Zone Performance Tuning Unix Sysadmins Load Balancer IP Address Who authorized this? Configuration Web Server Latency Shipping Date Hardware Request Form
- 62. hardware for rent. CLOUD
- 63. Cloud = SaaS
- 64. Storm Traffic server3 server2 server1 Q1 Q2 Q3 Q4
- 65. Scaling Options in ECM 1 2 “Ostrich”-style “Exception”-style Copyright © 1993-2008 Day Software AG Configuring Clusters 1. Configuring Clusters Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM. +,-!.,/!0'12%12!-#1#$%3!45! 0'1(6$7361$!86$9!:;#6<#=6<62>! 61!#! ?71!0<7@2%3!A1;63'1B%12! ! ! ! *CDCED! ! ! ! 0'12%12!-#1#$%B%12!"%3('3B#1F%! +,-!?6<6F'1!4#<<%>!G#=! ! ! ! ! ! ! ! 1/20 PDF Created : 19.10.2008 14:09:59 Page 1/1 http://docs.day.com 1/284 ! ! "#$%!&!'(!&)*!
- 66. Scaling Options in ECM 3 “Cloud”-style Hot-Join ster- “ lu e” c born
- 67. Agility Matters AGILE INFRASTRCUTURE
- 68. 8 WCM Agility Trends 1 2 3 4 5 6 7 8
- 69. 1 AGILE WCM TRENDS 2010 2 CQ5 LIVE DEMO 3 QUESTIONS & ANSWERS
- 70. Rebooting WCM Web means Business. Business means Web.
- 71. Rebooting WCM - 999- 1 It’s WebContent Management WebSite
- 72. Rebooting WCM -2009- It’s Web ContentManagement General Purpose
- 73. Rebooting WCM Nutrition Facts Serving Size 1 WCM Platform 2010+ Amount Per Serving Calories from Duct Tape 0 % of Daily Value** Solid Web Platform 100% Business Agility 100% Cloud & Saas Ready 100% Driving OpenSource 100% Content Infrastructure 100% Standards 100% Duct Tape 0% * Duct Tape is not only introduced into old and crusty solutions some of the brand new solutions are slapped together from a bunch of open source projects. ** Based on a healthy diet for Enterprises leveraging the Web as an important means of driving business.
- 74. WCM Stakeholders Site Systems Owner CMO CIO Business IT Authors Developer
- 75. Platform Social WCM DAM Collab + Portal + BPM Standardized Content Infrastructure connector connector CRX JCR Compliant Content Repository connector connector + Search
- 76. demo
- 78. demo
- 80. demo
- 81. 1 AGILE WCM TRENDS 2010 2 CQ5 LIVE DEMO 3 QUESTIONS & ANSWERS
- 82. thank you. (contact marie@day.com if interested in a full-fledged demo) http://www.flickr.com/photos/mcgraths http://www.flickr.com/photos/ashleighthompson