Web design for shoppers
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This document provides guidance for designing websites for startups. It emphasizes understanding target customers, usability, and visual design principles. Key recommendations include creating personas to represent archetypal users, using effective imagery, designing for what users want and their limitations, and building retention strategies. The document also evaluates example startup websites and provides recommendations for improvement, focusing on clearly communicating the product or service and including important details like prices.
Web design for shoppers
- 1. Web Design For A Startup Business Mavic Pineda IT Department-CCS 12 Nov 2005
- 2. Understand your web guests. Who is your target shopper??
- 4. Over 40 items in one window
- 5. IMAGERY is important. Use effective photos!
- 9. Design for what users want. Design for real people. Design with human limitations in mind.
- 10. Build a retention strategy. Retention is a result of a user- friendly web site. It is a function of getting service right the first time at the end of an order fulfillment.
- 11. What do people like? Ease of use Speed Practicality Credibility Simplicity Support
- 14. Design for Usability “A usable web is one that allows users to do what they need to do, or get help easily, without becoming frustrated.”
- 15. General Principles for Web Design Consistency Interaction Instruction Choices Navigation-hierarchical, sequential, narrow & deep, broad & shallow) Control
- 16. Create Persona A persona is a profile of an archetypal user. Includes a name, social history & set of goals that drive the website1. 1 The concept was developed by Cooper Interaction Design (www.cooper.com)
- 17. Visual Principles for Web Design Graphics
- 18. Visual Principles for Web Design Text Layout Serif Color Web-safe colors San serif
- 20. A Gift Shop
- 21. Other tools Cognitive walk-through Usability audit Focus groups Log file analysis
- 22. Recommended foreign sites to visit www.smithandhawken - high-end gardening supply store www.castorpolluxpet.com - maker of premium pet products www.ashford.com - internet retailer of watches, jewelry & other accessories www.staples.com - office supply retailer http://www.iokio.biz/ - go to camera finder; this is an example of information visualization
- 23. Recommended local sites to visit www.myayala.com – leading local virtual store www.rustansupermarket.com - online grocery service of Rustan’s www.sureseats.com - allows online movie ticket purchases
- 24. Rooms for improvement Inborn Inc. - http://www.geocities.com/inborn_incorporated/ - where’s the cake; change the mood Comfort Zone Inc. - http://www.geocities.com/comfortzone_inc/ How do I use the product? How much is it? Mood Creators Inc. - http://www.geocities.com/moodcreators2004/ - too heavy on text information; example of the theme service dBS Inc. - http://dbs2005.tripod.com/ How Sweet It Is Inc. - http://www.mysweetsurrender.tk – minor revisions; what’s the price, minimum order req’t? http://www.geocities.com/exciting_incorporated/ - rearrange the structure; make the pictures bigger and brighter
- 25. Rooms for improvement K31 - Accentuate, Inc. - http://www.accentuate.fil.ph/index.htm - good company logo & web structure; enter site page should contain the model & product; not the company logo; indicate if this is the product of the Phils; would you rather be a cosmetic company or a skin care specialist?; featured & new products-what’s the main product?; improve online order page & add landline numbers to your contact page K32 - Apostles of the Sun Partnership - http://www.tantease.tk - effective photos; good product layout page; slow site, 72dpi res will do K33 - Aura Ventures, Inc. – http://aurasence.bravehost.com/Main.htm - improve news section; consider changing font styles; consider telling the difference of rose & chamomile in terms of use; forum for posting orders may not be that effective K34 - Bata Batuta, Inc. - http://www.t-patch.com - vague product desc;show where the patch can be placed; invest on effective photos K36 - Bocha Monde, Inc. - http://bocha.topcities.com- show photos of your moochies; remove extra nav bar K37 - Bread Crave Corp. - http://www.breadcrave.tk or http://www.freewebtown.com/breadcrave - too many disclaimers K38 - Bugs Away Corp. - http://www.geocities.com/bugsawaycorp- content page color should be consistent, don’t use too many colors on one page
- 26. PROJECTS TO BE REVIEWED K31 - Accentuate, Inc. - http://www.accentuate.fil.ph/index.htm K32 - Apostles of the Sun Partnership - http://www.tantease.tk K33 - Aura Ventures, Inc. - http://aurasence.bravehost.com/Main.htm K34 - Bata Batuta, Inc. - http://www.t-patch.com K35 - Berliner Corp. - http://www.oatdoughnuts.tk K36 - Bocha Monde, Inc. - http://bocha.topcities.com K37 - Bread Crave Corp. - http://www.breadcrave.tk or http://www.freewebtown.com/breadcrave K38 - Bugs Away Corp. - http://www.geocities.com/bugsawaycorp
- 27. PROJECTS TO BE REVIEWED K39 - BURP, Inc. - http://burp.atspace.com/index.html K40 - Enigma, Inc. - http://uk.messenger.yahoo.com K41 - Flecsy Partnership - http://lotir.tripod.com K42 - Gello made Corp. - http://www.gellomade.cjb.net/ K43 - Iced Paradise Corpration -http://www.geocities.com/icedparadisecorpor ation
- 28. General Recommendations Welcome page must be persuasive! Don’t forget to tell or show what is your PRODUCT! About us page should have less emphasis Use big, clear pictures—with people using, consuming the product. Don’t forget your prices and the package/discount that you’re offering. Skip unnecessary information. Please check your spelling!!
- 29. Any other questions? Magandang Umaga sa inyong lahat.
- 30. Mavic G. Pineda IT Dept- College of Computer Studies Presently working on the marketing of the BS-Information Communications Technology Management program of the IT Dept. Conducts lectures and workshops on E- commerce, Web and Interactive Multimedia Designs.