The document outlines six key web design principles:
1. Unity - The theme, colors, fonts, and proportions are consistent across all pages.
2. Variety - The layout incorporates different elements like large titles, text blocks, and images that appeal to the eye.
3. Balance - The design is symmetrical horizontally and vertically.
4. Scale and Proportion - Elements decrease in size proportionally based on importance.
5. Rhythm - The layout guides the eye across the page in a rhythmic flow.
6. Simplicity - The page only includes necessary information and gets straight to the point.
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