Web Design Project: Final Version
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This document outlines the goals, purpose, content, features, and marketing plan for a personal portfolio website. The goals are to showcase the author's resume, projects, and skills to potential employers. The website will feature a photo gallery, Twitter widget, interactive resume, blog with social sharing, and contact form. The initial marketing plan focuses on Twitter, email signatures, and later Facebook. Facebook produced the best initial results with 33 unique visitors and monthly growth. Most visits came from the author's hometown and other cities.
Web Design Project: Final Version
- 1. jeanabertoldi.com A Personal Portfolio Website
- 2. Goals • Showcase my resume, projects, and skills • Create “brand” credibility • Reach potential employers
- 3. Purpose • Target Audience: Potential employers or anyone considering working with me in some fashion • Significance: Viewers will be able to check out what my style is like, what skills I have, etc. • Uniqueness: I am the only me (I hope)!
- 4. Content • Home: Info about me, menu of links to other pages • Clips: Articles I’ve written • Multimedia: Photographs, slideshows • Design • Resume • Blog: To talk about projects, share some of my experiences • Contact: Email, phone, social media
- 5. Features • Photo Gallery (Multimedia)
- 6. Features • Twitter widget (Home)
- 7. Features • Interactive resume timeline or Scribd resume
- 8. Features • Blog • Will include sharing options for social media
- 10. Marketing: Action Plan • Twitter – Twitter reaches a lot of people, and I already have an account with some followers – Focus on promoting my portfolio to reach potential future employers and start building a reputation – Hope to gain a few visitors a day—any visitors but especially people involved in media
- 11. Marketing: Action Plan • Email – Create an email signature with the URL to my website – If I am interacting with someone through email, there’s a good chance I’d like them to see my site – Hope to get one or two visitors per week from this method
- 12. Marketing: Implementation • Twitter, Email, and later, Facebook
- 13. Marketing: Results • Twitter and Email weren’t producing fantastic results
- 14. Marketing: Results • …so I threw Facebook into the mix with a casual, silly message and got much better results
- 15. Marketing: Results • 33 unique visitors • Monthly increase • Bounce rate isn’t too shabby
- 16. Marketing: Results • 32 visits through social media vs. 12 direct visits
- 17. Marketing: Results • Most visits came from Austin and Reno (my hometown), unsurprisingly—but I also had visits from various other cities
- 18. Marketing: Results • My about page had the second-most visits. Now I feel self-conscious.
- 19. Marketing: Conclusion • When starting from the ground up in marketing—especially if you’re marketing yourself—it seems like a good idea to start with friends/acquaintances (Facebook) to produce the best initial results.