Final presentation-Statistics
- 2. What • Idea: an online portfolio of my work, including my personal blog • Goal: Create an attractive, compelling online web presence that advertises my skills to potential employers
- 3. Why • Significance: Potential visitors would ideally enjoy reading my blog, which I put a lot of effort into, and get a good idea of who I am as a person and as a writer • Target Audience: I graduate in December, so the audience would include potential employers, as well as friends and family that already visit my blog.
- 4. Content • My website will contain: • An “about me” page with my ambitions • A page including my resume (with a PDF available to download) • A page with my published work, including class work and links to outside sites • A page with my personal blog
- 5. Basically… • I just need to update this:
- 8. Blog
- 9. Resume
- 10. Marketing plan- social • Continuity: • Updated my username across all social platforms • Added website URL to profiles • Sharing • Shared blog posts on social platforms • Added authorship tag to posts
- 11. Marketing plan-seo • SEO-optimized my page using the following keywords: • Austin blog (searched 210 time/month) • Funny blog (searched 1,000 times/month) • Optimized by adding keywords in the page title, updated the metadescriptions and adding page title to all posts and pages
- 12. Marketing plan- sem • Used Google AdWords with the following ad groups: • Austin blog (searched 600 times/month) • Funny blog (searched 5,720 times/month) • Launched search-only campaign on Google AdWord network
- 13. Results- Social • Increased site views– 875 total views (Nov. 27-Dec. 4) • Biggest referrals: • Facebook (586) • Twitter (67) • Pinterest(5)
- 14. Results- SEO • Increased page ranking on Google • Total page views through organic search referrals: 14
- 15. Results- SEM • Impressions: 1,463 • Clicks: 11 • CPC: • Austin blog: $0 • Funny blog: $1.26 • CTR: • Austin blog: 0.00 • Funny blog: 0.84%