Web interfaces and audience analysis
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The document discusses analyzing website audiences by asking three questions: 1) Who is the audience? 2) What is the task being performed? 3) What is the priority of user tasks? Analyzing audiences is important for designing usable web interfaces as each page solves an audience problem or accomplishes a task for a certain audience. The questions help clarify the multiple stakeholders and determine how to lay out interface elements based on users' task sequences.
Web interfaces and audience analysis
- 1. Web Interfaces and Audience Analysis, by Rochelle Brancato
- 2. Design Based on User Experience • Analyzing audiences is an important step in designing great and usable web interfaces. • After all, each web page solves an audience problem, accomplishes a task, or relates to a certain audience aesthetic.
- 3. Here are three questions to ask when analyzing website audiences: 1. Who is the audience? o This may seem like a fairly simple and obvious question. o However, it is an important one. o Because of the multiple stakeholders—designers, clients, and website users—involved in the website creation process, lines can get blurry at times.
- 4. Here are three questions to ask when analyzing website audiences: 2 2. What is the task being performed? o Regardless of the website type, there is always at least one task that is performed on each website page. o It could be as simple as navigating to another page or as complex as filling out another form.
- 5. Here are three questions to ask when analyzing website audiences: 3 3. What is the priority of user tasks? o This question follows naturally from the previous one. o You can lay out or configure interface elements based on the sequence or priority of user tasks.
- 6. About the Author Rochelle Brancato is a consultant with over 15 years of experience designing websites and consulting on brand positioning.