Web overvivew exec deck 10.08 copy
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The document provides an overview of Jim Venable's October 2008 website redesign project for an organization. It discusses (1) consolidating multiple outdated sites into a single new site with a content management system for easier updates, a better user experience, and increased revenue, (2) including features like search tools, multimedia content, and tools to maximize lead generation and engagement, and (3) outlining a launch timeline from October to December 2008 with milestones like site delivery, testing, and ongoing enhancements.
Web overvivew exec deck 10.08 copy
- 1. Jim Venable October 2008 Website Redesign Executive Overview
- 2. Agenda Project Background Redesign Strategy User Experience Functionality Custom Applications Bells & Whistles Launch Plan
- 3. History – What were we solving? Yesterday Multiple sites and web based solutions No interface b/w sites Inconsistent user experience Sites were not scalable Outdated & uncommon language Inconsistent platforms Inconsistent User Experience High cost to run and maintain At mercy of vendor for maintenance at premium rates Not able to keep pace w/ our growth Lost revenue - Loss of traffic Limited SEO in current platforms Frustrating user experience = high abandon rate Tomorrow One Global Site Best practice driven Content Management System (CMS) environment We control and administer content updates faster and cheaper User experience brought to life Content – Multimedia – Interactivity Drive Revenue Call to action on every page Locate a Doc (consumer) Request more info (Dr) Robust Search Functions Site search – find if fast Organic site traffic – SEO compatible
- 4. Bells & Whistles – Custom and Enhanced Functionality Cutting edge Locate a Doc search Predominate placement on every page Menu of search filters Range of parameters Dr specific tracking Media rich Photo Gallery Filter by treatment type Search by condition, treatment or body part Easy uploads via CMS Progression photos Multi media interactivity Maximize lead gen through on-line strategies and permission based dialogues “ Request more info” predominate on every page On line survey Add whitepapers to marketing mix RSS feeds Engage users via multi-media content throughout the site Patient testimonials Media center / PR coverage Event Marketing / Mgt to the next level More features More tracking and metrics Easy access webinar links Robust Search capabilities CMS platform Real time updates by business owners Maximize and adapt for SEO, SEM Foundation for social community (e.g. Fraxel forum) Platform for Sales and Distributor portals
- 5. Launch Timeline – Key Milestones 10/24 – 10/31 10/17 – 10/24 11/1 - 12/31 X X Site Delivered Reliant QA Internal Presentations Launch Communication e-blast (sales) e-last (customers) e-blast (prospects) Go Live (est 10/27) Press Release (launch +2) Webinar (launch +5) Site Enchantments RSS Event Mgt Site Maintenance & Updates X X X X X
- 7. Entry Page Easily reconfigured for NewCo launch
- 9. Consumer/Patient Homepage Strategic choice - engage with media and motion 1st. Then dive deeper into content Present on every page
- 10. Physician Homepage Dr User Experience: Bells and whistles minimized. Content is immediately visible
- 11. Top Nav Sub Page Template Comprehensive navigation/search options minimizes risk of abandonment
- 12. Deeper Dive Sub Page Template Balance of content rich text with media interface drives rational and emotional connections
- 13. Multi-media template Multi media; streaming video, patient testimonials, and in the news