Web page analysis
- 1. TV Crime Drama E-Media Marketing Webpage is an essential form of e- media marketing You could be asked to design a webpage for your TV Crime Drama so you must know the typical conventions of a webpage and how they appeal to your target audience Aims: To demystify the term e-media To understand the appeal of e-media Toapply e-media marketing strategies to your TV Crime Drama
- 2. E-Media Marketing Strategies 1. Website 2. Hashtagging 3. Smart Phone App Try to define each E- Media term 4. QR Code 5. Augmented Reality 6. Video Game
- 3. Today’s lesson… • Stage 1 – Design your TV show homepage - Use common webpage conventions • Stage 2 (and homework) – Plan your e-media marketing campaign – Use grid to plan your campaign and explain how each element appeals to your audience
- 4. E-MEDIA Terminology often the first page you arrive to when you ‘google’ or search something on the web a webpage journal often created by an individual or group of people that is themed around a certain topic e.g.
- 5. E-Media Marketing Strategies 1. Website Label your homepage with the correct conventions
- 6. Network logo TV show heading / Hyperlinks to Hyperlinks clips Hyperlinks Hyperlinks heading / hyperlink episodes from the show character biogs information hyperlink ‘about’ the Hyperlink to show homepage Search box Copy brief synopsis of the show Hyperlink to catch up Copy scheduling information for next episode Key Image of two main characters Scroll Webpage skin of character and down setting The audiences’ eye naturally reads from top left to bottom right, so the most ‘important’ institutional information and hyperlinks are often in the top left hand corner
- 7. How many conventions so far? these can be either words or images that when clicked upon will take you to another page - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information the main body of the text, often presented in boxes used on many websites. You may hear a sound as the cursor rolls over some part of a website usually a box used in almost every website-sometimes used as a link to another part of the website image that sits ‘behind’ the main body of the webpage video that is viewed on the webpage
- 8. As we scroll down the webpage becomes less ‘compact’ with information and is divided into two columns
- 9. Hyperlink Hyperlink to TV online articles BLOGGERS about the show reviews Header Hyperlink to previous episode Header Hyperlink to Header character’s blog Hyperlink to Header Hyperlink to actor’s blog DVD / Blue-ray (funded by the retailer of the institution) show Header Hyperlink to forum Scroll Hyperlinks lead to various marketing strategies down used by the show to create publicity and generate sales of merchandise
- 10. As we get to the bottom of the page there is The information is much more focused on the less ‘important’ information and the layout institution rather than the show becomes far less dense Hyperlink to other TV Crime Header Drama shows Header Hyperlink to owned by the homepage of institution other BBC shows Hyperlink to browse other BBC shows within the same genre Institution logo heading / hyperlink 1. What other conventions of a homepage do you think are missing? 2. What would you include that the Sherlock website has not? 3. Who is Sherlock’s target audience? 4. Do you think this has an impact on what conventions they use on their homepage?
- 11. Other E-Media Marketing Strategies 2. Hashtagging: #mytvcrimedrama – this appears that beginning of each episode. – This makes it a keyword on Twitter and therefore starts it trending on the social media site An example from US TV Crime Drama Bones
- 12. E-Media Marketing Strategies 3. Smart phone App Dexter iPhone App Key Features: -Latest clips and videos from Dexter -Dexter Photo Booth -GroupMechats -Schedule information for Dexter -Episode guide -Episode reminders -Updates on Dexter -Twitter -Facebook -Wallpapers -Dexter episodes, soundtracks and podcasts from iTunes
- 13. E-Media Marketing Strategies 4. QR Code on traditional media that links to your website via a smart phone
- 14. E-Media Marketing Strategies 4. QR Code could be on a billboard, mag ad, tv commercial, t-shirt, coffee mug… An example from Fringe which linked audience from their season 3 poster to the special smartphone site
- 15. E-Media Marketing Strategies 5. Augmented Reality – with a smart device (iPhone, iPad, Android phone, basically anything that is mobile has a camera and connects to the internet) The user downloads an app holds it to an image (could be in street, magazine anywhere) and video begins to play on the device… Here’s an example from VW, how could you incorporate it into your marketing campaign? AR could trigger a special animated episode of the series… Click…
- 16. E-Media Marketing Strategies 6. Video Game – uses characters, setting, themes, mise-en-scene from the TV show and allows the audience to play the hero on a gaming device (Xbox, Smart phone, PC) Click…
- 17. Your E-Media Marketing Campaign • Stage 1 – Design your TV show homepage - Use common webpage conventions • Stage 2 (and homework) – Plan your e-media marketing campaign – Use grid to plan your campaign and explain how each element appeals to your audience
- 18. Homepage • Your institution is • Use synergy with on your homepage • Hyperlink to , and these can be either words or images that when clicked upon will take you to another page - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information the main body of the text, often presented in boxes used on many websites. You may hear a sound as the cursor rolls over some part of a website usually a box used in almost every website-sometimes used as a link to another part of the website image that sits ‘behind’ the main body of the webpage video that is viewed on the webpage
- 19. E-Media marketing Campaign E-MEDIA STRATEGY DETAILS OF HOW STARTEGY HOW DOES THIS APPEAL TO WILL BE USED FOR MY FAMILY AUDIENCE? SHOW (Parents or teen? Why?) Hashtag Smartphone App QR Code Augmented Reality Video Game
- 20. How many E-Media Marketing Strategies do you now understand? 1. Website 2. Hashtagging 3. Smart Phone App 4. QR Code 5. Augmented Reality 6. Video Game Have we…demystified the term e-media? Do we…understand the appeal of e-media? Can we…apply e-media marketing strategies to your TV Crime Drama?