Web Quest: The Impacts of TV ads
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The document outlines a web quest thematic unit focused on understanding the impact of TV advertisements. It aims to raise awareness about the intentions of ads, encourage critical reflection, and engage students in practical activities that develop their listening, writing, speaking, and reading skills. Activities include watching ads, answering questions, creating an advertisement, and assessing student performance based on content, grammar, and group behavior.
Web Quest: The Impacts of TV ads
- 1. Web Quest Thematic Unit: Understanding the Media Topic: The impacts of TV ads upon people Goals: To make you feel aware of the intentions of TV advertisements To reflect in critical way about the topic To feel engaged with an activity about a real life issue To practice the four skills (listening, writing, speaking and reading). Process: Students are allowed to work in pairs or individually during the activities Students will work in the audiovisual room, and then in the classroom. Time: 2 periods Teacher will show some videos about ads to trigger students’ curiosity, and then they will have to answer some questions. (see above) After that, students have to do the task, and they’ll share their opinions about it. Finally, students have to create a conclusion about the topic worked to close the lesson. Guiding Questions: 1. What types of TV ads do you know? 2. In Uruguay, can you find those types of TV ads? Explain briefly. 3. What kind of TV ads do you enjoy the most? Why? Provide examples. 4. Why do you think people like TV ads? 5. What are the pros and cons of TV ads?
- 2. Resources: http://www.tvcommercialworld.com/2013/08/11-types-of-tv-commercials/ http://smallbusiness.chron.com/types-tv-commercials-57852.html http://www.ehow.com/list_6690899_types-tv-advertising.html http://www.cheaptvspots.com/whytv.html http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending- habits-and-what-to-do-about-it http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial- memorable-and-effective/ Task: Students have to create and advertisement. If possible, students have to record it, if not; they have to act it out in front of the class. Rubrics: 1. Fail 2. Unacceptable 3.Good 4. Excellent Content & analysis Shows poor content, ideas are not clearly explained and it does not reflects deep understanding Ideas are well developed, but there is still a lack of analysis upon the topic. Ideas are quite better, and explanations are improved, but more connection between ideas is needed. Ideas are appropriate as well as content. Students show deep understanding of the topic. Analysis is also appropriate to the level of the student. Grammar & structure Complete lack of syntax, reduced There’s an acceptable usage of the language, however structure There’s a better usage of the Full command of the language,
- 3. vocabulary and structure of the texts is not well organized. development needs improvement. language but vocabulary is not wide enough, structures are well organized. impeccable syntax and wide vocabulary. Structures are perfectly organized. Behavior Students have problems with organization of the group. They also show a lack of commitment as they were acting disruptively. The group is quite organized, however there’s no commitment with the activity. The group is organized but only a few fully were engaged with the activity. Show enthusiastic with the activity and participate actively in the group. Credits: http://www.tvcommercialworld.com/2013/08/11-types-of-tv-commercials/ http://smallbusiness.chron.com/types-tv-commercials-57852.html http://www.ehow.com/list_6690899_types-tv-advertising.html http://www.cheaptvspots.com/whytv.html http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending- habits-and-what-to-do-about-it http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial- memorable-and-effective/ License and authorship: Didactic proposal created by Stephanie Pérez and Esteban Martínez, 3er formers at CeRP del SUR, Atlántida, Canelones, Uruguay (2014)