Get opened, get results with your email employee newsletter
1 like896 views
The document discusses the importance and effectiveness of email as an internal communication channel, noting that 90% of organizations use email, with 83% considering it the most effective. It emphasizes the need for personalized communications and detailed employee data to enhance engagement. Additionally, it provides insights on how to measure communication success and the impact of various content formats in the digital age.
![Feel informed about organization
See commitment by management
Clear understanding of messages
Feedback upwards to management
Prioritizing of information
[Source: CIPD]
What employees like in newsletters](https://image.slidesharecdn.com/apr2014getopenedgetresultswithyouremailemployeenewsletter-140627030102-phpapp02/85/Get-opened-get-results-with-your-email-employee-newsletter-10-320.jpg)
Get opened, get results with your email employee newsletter
- 1. Get opened, get results with your email employee newsletter denise cox, Lead communications consultant, Newsweaver
- 2. EMPLOYEE ENGAGEMENT Interactive Emails SOCIAL CONVERSATIONS Interact and Engage Employees INSIGHT & MEASUREMENT Understand Communication Performance DISTRIBUTION TEAM COMMUNICATION Alligned & Branded Local Comms EVENT REGISTRATION Event calendaring made easy INTERNAL CONNECT Newsweaver Internal Connect
- 3. 400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
- 4. denise cox Lead communications consultant, Newsweaver Twitter: @newsweaver_ic @denisecox Blog: www.newsweaver.com/internal-communications-blog Website: www.newsweaver.com
- 5. Agenda Email as an internal communication channel Goals Design Employee Data Content Insight & measurement Q&A
- 6. To view the full webinar click here To see how Newsweaver can work for you Visit http://www.newsweaver.com/ Or contact sales@newsweaver.com to book a live demo
- 7. Email as an internal communication channel
- 8. Source: Newsweaver / Melcrum IC and Technology 2014 newsweaver.com Most used channel: intranet (93%) and email (90%) Most effective channel: email (83%) followed by intranet (48%) Biggest challenge: ‘minimize information overload’ and ‘create personalized communications’ (75%) Most wanted metric: ‘email metrics’ Email employee newsletter: 81% of respondents use them Least investment: Less than 22% plan to invest in improving email channel Email remains an active and essential Internal communication channel
- 10. Feel informed about organization See commitment by management Clear understanding of messages Feedback upwards to management Prioritizing of information [Source: CIPD] What employees like in newsletters
- 11. Goals
- 12. Define objectives Map back to business strategy Identify Key Performance Indicators Select the metrics that match KPI Goals
- 13. Design
- 15. Digital age Scannable Navigation points Instant recognition Widest audience Test and measure Design
- 16. Employee data
- 17. Benefits of employee data Timely, target, relevant Segment audiences Personalize content Decrease inbox clutter In depth measurement
- 18. Who needs to receive communications What information do they need Where are they based What languages do they speak What devices do they use Can they all access the same tools Sourcing and updating the data is essential employee data fields
- 19. Identify your audiences Have access to up-to-date data Personalize with data Insight and measurement Employee data
- 20. Content
- 21. From Subject line Article title Article summary Click Employee action The path to engagement
- 22. Think beyond the written word Written Audio Visual
- 24. Top 10 Links How to Ask the CEO Recordings Slides Storytelling Twitter style Archive Q&A Videos Checklist Synopsis Round ups Surveys/Polls Podcasts Takeaways Article Repeat Images Interviews Conversations Infographics Videos Content formats that work
- 25. Fulfils WIIFM Web style Scannable Sections Sizzle Summary Short 25 - 50 words Long <100 words Articles (500 – 700 words) Clear call to action Content style guide
- 26. Email employee newsletters as multichannel driver
- 27. From is powerful Content path WIIFM Think digital age Video has huge impact People love images Interactive Content
- 29. Why Measure Determine success Understand consumption Audiences Engagement /Non-engagement Benchmark / Trends Across the organization Going forward Prove business value Get investment in the function
- 37. View across organization Leadership, communicators Engagement by groups Change programmes Demonstrate business benefits Share reports with stakeholders Organization metrics
- 39. See how Newsweaver’s Internal Connect can help you Group online demo Wednesday, April 23, 4PM UK / 11AM EST time Access free How to guides, research and white papers www.newsweaver.com/internal-communications/learning-centre/
- 40. To view the full webinar click here To see how Newsweaver can work for you Visit http://www.newsweaver.com/ Or contact sales@newsweaver.com to book a live demo
Editor's Notes
- #27: If you are having trouble measuring your communications, a very good way to do it is to use email and your dashboard You can embed anything, you can measure anything Anything online is so much easier to measure than trying to ask them about a live event as they come out. if you are linking to the videos that were taken at a live event, via your emails, at least you’ll be able to know how many videos were looked at. If you’re using an email newsletter signposting to the intranet, you’ll see what topics are proving more popular. Make clever use of channels that do generate data for you – for example drive your other channel strategies through email where you can measure results.
- #39: Setting the stage. Why is this topic so hot? Well we’re seeing that the role of IC in large organisations is becoming more and more important, but internal communicators still struggle to get a seat at the top table where strategic decisions are made.