Demonstrate the Value of Internal Communications … and get noticed by your boss

Editor's Notes

• #9: REASON FOR THIS STAT: Why your org should invest in IC Talking point around this slide: is this widely recognised a stat as it should be? This is the one to tell your boss.
• #10: REASON FOR STAT: Good internal communication can accelerate change Talking point: what a lot of you will be facing as we come out of recession will be change. So good comms is as important as ever, but more impactful to the bottom line than ever as well.
• #11: Reason for this stat: IC gives value for money This is a really important point, is that it doesn’t really have to cost you more, because good internal communications, if line managers are taking more responsibility and giving the messages better, you know it’s FREE. It doesn’t cost you any more, it’s human beings giving the messages, Your job is to coach and influence leaders and managers.
• #12: Point here: Important news has to come from the top- execs are beginning to see that IC can facilitate getting their message top down to the employee So the role of IC here is the mentoring and the training, and knowing when the message needs to ‘come from the top’ and when it can be from the line manager. Mark says ‘we’ve got to stop ‘managing communications’ and start helping managers to communicate.
• #14: Sets the stage for knowing the tools you have to communicate … and we’ll pick a few to focus on. Last year social networking tools was 4.6% is now at 12.9% These stats have remained very consistent over the years (last study was 2011), hardly moved at all but social has tripled it’s gone from 6% to 12%. Social is growing. We know at simply that 10% of our members had a social network, today that’s 20%. So if you look forward into the future obviously as social continues to grow, something’s going to have to give. And what is it that’s going to have to give? That’s the key thing here. what’s interesting here We’re going to focus on technology, email intranet and social.
• #15: 2013 Newsweaver/Melcrum Almost 60% “can not measure the impact of our corporate messages”, This is not good enough - so this is something as a professional communicator you focus on your measurement tools… TIE BACK to having seat at the table. If you haven’t got data, you haven’t got a seat at the table. if you don’t measure, you don’t matter.
• #16: Quick slide. What you want to measure, what are your objectives Rather than retrospectively looking at loads of data coming in and then deciding what you are measuring. Tease out this list
• #17: If you are having trouble measuring your communications, a very good way to do it is to use email and your dashboard You can embed anything, you can measure anything Anything online is so much easier to measure than trying to ask them about a live event as they come out. if you are linking to the videos that were taken at a live event, via your emails, at least you’ll be able to know how many videos were looked at. If you’re using an email newsletter signposting to the intranet, you’ll see what topics are proving more popular. Make clever use of channels that do generate data for you – for example drive your other channel strategies through email where you can measure results.
• #18: Talking point here is data available from email
• #23: Rather than creating a successful intranet, talking about mining data and what data is available? Pepole don’t really trust their data for their intranets, its really interesting. None of our case studies give us that data, because they think its terrible (only 9% of the people are visiting the intranet) or they don’t measure it at all, which is in most cases, or it’s sensitive data. We don’t have any data at all. Those that do measure, what do they measure? Is it visits, What are the data metrics that Those that do measure, what do they measure? Top five pages are: directory, HR, expense, room bookings, and the canteen menu. This is a really important channel for communicators, put it way up there just after email. The problem with it is that they vary enormously from company to company . Some companies where employees hate the intranet, it’s a dirty word, to other companies where employees are on it all the time. AEP is probably the world’s most successful intranet. People don’t really share their data for their intranets, none of simply case studies give us that data, low stats, either low visits or don’t measure at all. Or they feel its sensitive. So simply don’t have any data. Many do measure it. One of the problems with Sharepoint you have to have a special module to get the statistics, expensive, sharepoint 2007 measurement is not strong. What are we trying to show with intranet, similar to what we’ve done with email. What raw metrics come from the intranet
• #24: "Intranet teams are measuring the wrong things; traffic, hits and page views. Is more traffic a good thing? Why? Do you think the Toyota web team has been jumping for joy because of the recent traffic spike on its websites?" Rather than creating a successful intranet, talking about mining data and what data is available? People don’t really trust their data for their intranets, its really interesting. None of our case studies give us that data, because they think its terrible Only 9% measure their intranet - or they don’t measure it at all, which is in most cases, or it’s sensitive data. We don’t have any data at all. Those that do measure, what do they measure? Is it visits, What are the data metrics that Those that do measure, what do they measure? Top five pages are: directory, HR, expense, room bookings, and the canteen menu. AEP is probably the world’s most successful intranet. People don’t really share their data for their intranets, none of simply case studies give us that data, low stats, either low visits or don’t measure at all. Or they feel its sensitive. So simply don’t have any data. Many do measure it. One of the problems with Sharepoint you have to have a special module to get the statistics, expensive, sharepoint 2007 measurement is not strong. What are we trying to show with intranet, similar to what we’ve done with email. What raw metrics come from the intranet What are the types of info you can access. This is a really important channel for communicators, put it way up there just after email. The problem with it is that they vary enormously from company to company . Some companies where employees hate the intranet, it’s a dirty word, to other companies where employees live on it all the time. William behind AEP, most successful intranet. (can we find stats on what he measures) Why not measuring, hard to measure. Because they can’t don’t have tools (ie google analytics) Or results are so horrible they don’t want to talk about them. Get away from hits and start looking at network analytics, which department is spreading information, and more readily?
• #25: more complex than you rwebsite, rather than simply looking at hits, set targets such as saving each person in the company five minutes a day by using the intrnalet.
• #26: Raw, how evaluate how report on it… quantative vs. qualitative research that simply did with their membership in terms of saying ‘why are you doing it’ What’s driving it? So is that the data you’ll be looking for. What metrics are available are available to prove this.. This point is a look at metrics, and what’s available. Turning data into
• #27: Every company is different, we’re showing not how to do it, but companies who have been able to do so, and what they’ve demonstrated.
• #28: This is how face to face Faith in leadership went up Within 3 months employee satisfaction went up, and in turn customer satisfaction went up
• #30: If you point 2 – you’re competing with professional media today. Your comms has to be as good as professionally produced media. Point 3 -