Webinar: How to Use Agile Development and Consumer Insights to Innovate Faster and Better
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This document discusses how to use agile development and consumer insights to innovate faster and better. It presents the traditional view of having to trade off quality for speed versus the agile view of using speed to create a better experience. The agile development process involves research happening concurrently within each 2-4 week sprint cycle. It also discusses applying agile principles like training, stand-ups, kanban boards, and celebrating accomplishments. Finally, it outlines The Garage Group's approach and how to get the right insights at the right moment through experimentation, iterative feedback, and in-context experiences.
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Webinar: How to Use Agile Development and Consumer Insights to Innovate Faster and Better
- 3. • Tradeoff Quality for Speed • Forego research or use less rigorous methods • Not think through research design • Team less engaged – too many priorities Traditional View of Better vs. Faster
- 4. Agile View of Better vs. Faster ü Use speed to create a better experience ü Focus on teamwork ü Build momentum ü Adjust as you learn ü Experiment
- 6. Building Agile Into Your Team’s Approach • Agile Training • Stand-ups • Kanban Boards • Interim Results • Celebrate Accomplishments
- 10. Keys to Success