Teaching Gamification
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This document summarizes Professor Kevin Werbach's Gamification Summit presentation in April 2013 about his Coursera MOOC on gamification. Some key points: - The gamification MOOC had over 81,000 students from over 150 countries, with high levels of engagement like over 2 million video views. - The course used gamification principles in its design, like a player journey with levels, rest periods, and boss fights in the form of quizzes and major projects. - Completion rates were much higher than typical MOOCs, with 8,280 students receiving certificates compared to the 81,600 who registered. - The document discusses pedagogical challenges of MOO
Teaching Gamification
- 1. Professor Kevin Werbach Dept. of Legal Studies & Business Ethics Wharton School, Univ. of Pennsylvania werbach@wharton.upenn.edu Twitter: @kwerb Gamification Summit, April 2013
- 2. • 132 years old • 11 academic departments • 20 research centers • 240 faculty • $900 million endowment • 92,000 alumni
- 3. • 132 years old • 11 academic departments • 20 research centers • 240 faculty • $900 million endowment • 92,000 alumni • 43 years old • 2 sessions of 1 course • 1 webcam • 140,000 students
- 5. Stats from Session 1 (Fall 2012) • 81,600 registrations – 2/3 non-U.S.; over 150 countries represented – 77% of participants not in school/university • Massive engagement – >2,200,000 video views – 19,513 forum posts – 187,028 peer assessments, by 13,088 students – Student-formed Facebook group: 3,468 members – Hashtag #gamification12: >2,700 tweets
- 6. Pedagogical Challenges • Novelty of MOOCs • Diverse global students • Asynchronous and one-way • Assessing creative work
- 7. Pedagogical Challenges • Novelty of MOOCs • Diverse global students • Asynchronous and one-way • Assessing creative work • No prior courses on the subject • WTF is gamification, anyway?
- 9. Course Outline • Week 1: Intro to games and gamification • Week 2: Anatomy of games • Week 3: Psychology • Week 4: Design concepts • Week 5: Enterprise and social impact applications • Week 6: Challenges, critiques, and extensions
- 10. ENGAGEMENT
- 12. Traditional Course Design 1 2 3 4 5 6 7 Units Midterm Final
- 13. Onboarding Climbing Rest Rest Boss Fight Climbing Climbing The Player Journey Scaffolding Level Up
- 14. Gamification Course Design Onboard Climb Climb Climb Rest Boss Fight Rest Quiz Quiz Final Major Project Quiz+ Project Quiz+ Project
- 15. Student Motivation Types Source: Richard Bartle
- 18. % of Registra4on % of Starters % of Submi:ers % of Writers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 61% 31% 23% 19% 16% 15% 13% 11% 13% 52% 38% 32% 26% 25% 22% 18% 21% 74% 61% 50% 48% 42% 35% 40% 84% 70% 80% % of Registra4on % of Starters % of Submi:ers % of Writers ≈81,600 registered 8,280 received certificate 2x-4x Typical Completion Rate
- 20. Behavior Games Marketing and economics Game design and psychology Incentives Experiences Satisfying needs Fun Game elements (inductive) Game thinking (deductive) Status Meaning PBLs Puzzles Rewards Progression Making users do things Making players awesome Would the Real Gamification Stand Up?
- 21. Behavior Games Lifelong learning online Lifelong learning online New pedagogy New pedagogy Personalization Personalization Empowering active learning Empowering active learning Feedback Feedback Common Ground
- 23. Prof. Kevin Werbach werbach@wharton.upenn.edu Twitter: @kwerb thank you! COURSE http://wdp.wharton.upenn.edu/ books/for-the-win/ BOOK https://www.coursera.org/ course/gamification