MOOCs: A View from the Digital Trenches
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The document discusses a MOOC course by Professor Kevin Werbach at the Wharton School focusing on gamification in business, featuring a structured six-week format with various interactive elements and high student engagement statistics. It highlights pedagogical challenges such as managing a diverse global audience and assessing creative work. The course aims to meet the growing demand for quality education through innovative online learning methods.
MOOCs: A View from the Digital Trenches
- 1. Professor Kevin Werbach Dept. of Legal Studies & Business Ethics Wharton School, Univ. of Pennsylvania werbach@wharton.upenn.edu Twitter: @kwerb
- 2. • 132 years old • 10 academic departments • 20 research centers • 240 faculty • $900 million endowment • 92,000 alumni
- 3. • 132 years old • 10 academic departments • 20 research centers • 240 faculty • $900 million endowment • 92,000 alumni • 43 years old • 2 sessions of 1 course • 1 webcam • 147,000 students
- 7. “From a business perspective, this is a supply and demand problem in that the demand for quality education is not being met by an adequate supply of learning opportunities. From a technology perspective, this is a problem that can now be solved with software.” – Peter Levine, Andreessen Horowitz 10/25/12 (explaining $15 million investment in Udacity)
- 8. The University Bundle Teaching and knowledge dissemination Personal development Credentialing and Job Training Networking Research and scholarship Public intellectual discourse Educating future faculty Community development Innovation (IP, startups, etc.)
- 9. The Real Story: Experimentation • Formats • Subjects • Pedagogy • Assessment (automated, peer-based, etc.) • Online interactivity and community • Credit and credentialing mechanisms • Price points
- 10. Drilling down on one MOOC
- 11. Course Overview • 6 weeks long • Introductory survey – How to apply techniques from digital game design to business • Structured as a real course – 12 units (2/week) of approximately five 7-12 minute videos – 4 multiple-choice quizzes (weekly deadlines) – 3 peer-assessed written assignments (300-1500 words) – Multiple-choice final exam
- 12. Stats from Session 1 (Fall 2012) • 81,600 registrations – 2/3 non-U.S.; over 150 countries represented – 77% of participants not in school/university • Massive engagement – >2,200,000 video views – 19,513 forum posts – 187,028 peer assessments, by 13,088 students – Student-formed Facebook group: 3,468 members – Hashtag #gamification12: >2,700 tweets
- 13. % of Registration % of Starters % of Submitters % of Writers0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 61% 31% 23% 19% 16% 15% 13% 11% 13% 52% 38% 32% 26% 25% 22% 18% 21% 74% 61% 50% 48% 42% 35% 40% 84% 70% 80% % of Registration % of Starters % of Submitters % of Writers ≈81,600 registered 8,280 Received Statement of Accomplishment 2x-4x Typical Completion Rate
- 14. Pedagogical Challenges • Novelty of MOOCs • Diverse global students • Asynchronous and one-way • Assessing creative work
- 15. Pedagogical Challenges • Novelty of MOOCs • Diverse global students • Asynchronous and one-way • Assessing creative work• No prior courses on the subject • WTF is gamification, anyway?
- 17. ENGAGEM ENT
- 19. Traditional Course Design 1 2 3 4 5 6 7 Units Midterm Final
- 20. Onboarding Climbing Rest Rest Boss Fight Climbing Climbing The Player Journey Scaffolding Level Up
- 21. Gamification Course Design Onboard Climb Climb Climb Rest Boss Fight Rest Quiz Quiz Final Major Project Quiz+ Project Quiz+ Project
- 22. Student Motivation Types Source: Richard Bartle (aka mandatory Bartle slide)
- 26. Behavior Games Marketing and economics Game design and psychology Incentives Experiences Satisfying needs Fun Game elements (inductive) Game thinking (deductive) Status Meaning Points, Badges, Leaderboards Puzzles Would the Real Gamification Stand Up?
- 27. Behavior Games Lifelong learning online Lifelong learning online New pedagogy New pedagogy Personalization Personalization Empowering active learning Empowering active learning Feedback Feedback Common Ground
- 29. Prof. Kevin Werbach werbach@wharton.upenn.edu Twitter: @kwerb thank you! BOOK http://wdp.wharton.upenn .edu/ books/for-the-win/ COURSE https://www.coursera.org/ course/gamification
Editor's Notes
- #25: If you’re in the course, I’m not giving it away. If you took it before, please don’t.