Webinar: Moovweb Optimize: Learn how to increase your mobile conversions
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The document discusses Moovweb's mobile experience optimization solutions aimed at improving mobile conversions and user experiences across various industries. It highlights Moovweb's rapid growth, significant improvements in conversion rates through optimized mobile interfaces, and the necessity of enhancing the mobile experience to drive better business outcomes. Key components include conversion optimization, unique mobile-specific flows, and delivery acceleration strategies to ensure faster and more effective user interactions.
Webinar: Moovweb Optimize: Learn how to increase your mobile conversions
- 2. #AskMoovweb Moovweb Agenda Introduction Mobile Experience Optimization Moovweb Optimize Questions
- 3. INDUSTRY RECOGNITION: About Moovweb 120+ customers 200+ mobile experiences Engaging 60M+ monthly mobile visitors Founded 2010 San Francisco & London 22+ solution & service partners Google recommended vendor for multi-screen optimization 2014 fastest growing vendor to IR500 (289% growth) #AskMoovweb
- 4. #AskMoovweb Mission: To inspire our girls to be and feel amazing every day ABOUT • Trendy, affordable clothes, shoes & accessories • Founded in 1975 with now over 500 stores nationwide • Headquartered in San Francisco • Serving women ages 18-24 Ecommerce • Desktop, mobile, tablet • iOS & Android Apps
- 5. #AskMoovweb Pow ering Market Leading Experiences Retailers Financial Services Travel & Hospitality Brands B2B & Manufacturing Healthcare
- 6. #AskMoovweb Moovweb Optimize: 71% Higher Than Industry Average Mobile Conversions ↑ 38% Tablet Conversions ↑ 11% Mobile and Tablet Mobile PDP UX Optimizations Streamlined Payment Flow Mobile Conversions ↑ 36% Tablet Cart Funnel ↑ 26% Mobile and Tablet Sitewide UI/UX Updates Tablet Optimized Checkout Path Conversions ↑ 64% Revenue ↑ 60% Tablet Streamlined Checkout Flow Optimized Touch Points for Users Mobile Conversions ↑ 25% Tablet Conversions ↑ 53% Mobile Re-designed mobile UI/UX Streamlined tablet experience
- 7. #AskMoovweb Moovweb Agenda Introduction Mobile Experience Optimization Moovweb Optimize Questions
- 8. #AskMoovweb Mobile Increasingly Critical for Business O n e T h i r d o f W e b T r a f f i c N o w M o b i l e 2010 2011 2012 2013 2014 desktop phone tablet North American Web Traffic By Type Q1 2010 – Q1 2015 Source: Statcounter
- 9. #AskMoovweb 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% Desktop Tablet Phone ConversionRate But M obile Underperforms Desktop $282 Billion Gap 2014 mobile conversion rates were substantially below desktop Sources: Monetate , emarketer, statcounter
- 10. #AskMoovweb H i g h e r M o b i l e F a l l o u t A t A l m o s t E v e r y S t a g e D r i v i n g L o w e r C u s t o m e r L i f e t i m e V a l u e v v v v v v Actions Visits Satisfaction Transactions Loyalty Sales Fewer actions per visit Lower virality Fewer transactionsPoorer brand experience Fewer repeat visits Lower $ per transaction
- 11. #AskMoovweb H i g h e r M o b i l e F a l l o u t A t A l m o s t E v e r y S t a g e D r i v i n g L o w e r C u s t o m e r L i f e t i m e V a l u eD r i v i n g L o w e r C u s t o m e r L i f e t i m e V a l u e v v v v v v Actions Visits Satisfaction Transactions Loyalty Sales 10% Higher Bounce Rate on Mobile1 53% of Mobile Users Visit Sites 1-2 Times Per Year4 33% of Desktop Conversion2 The Mobile Experience 4% Lower Satisfaction on Mobile3 Mobile Users Click Sharing Buttons 35% Less5 20% Lower AOV on Mobile2 1 h>p://www.retail;mes.co.uk/retailers-‐lose-‐sales-‐from-‐high-‐bounce-‐rates-‐on-‐mobile-‐devices-‐claims-‐mediarun/ 2 h>p://www.cmo.com/ar;cles/2014/8/6/mobile_commerce_.html 3 h>p://www.retailtechnology.co.uk/news/5071/mobile-‐and-‐e-‐commerce-‐sa;sfac;on-‐gap-‐widens/ 4 Moovweb Data 5 h>p://moovweb.com/blog/anyone-‐use-‐social-‐sharing-‐bu>ons-‐mobile/
- 12. W h y i s b u s i n e s s p e r f o r m a n c e l o w e r o n m o b i l e ?
- 13. #AskMoovweb U n d e r s t a n d i n g T h e M o b i l e E x p e r i e n c e C h a l l e n g e N e w D e v i c e s I n N e w C o n t e x t s Profusion of devices Extreme screen size constraints Slow, high latency networks Limited input capability Short usage windows Fragmented sessions Competition on device for attention Environmental distractions
- 14. #AskMoovweb Balancing Goals & Requirements M o b i l e p r e s e n t s a d i f f e r e n t s e t o f t r a d e o f f s Richer Content Experience Speed Complex Flows Avg. Order $ Conversion Personal Content Engagement Speed
- 15. #AskMoovweb The Mobile Experience Goal C r e a t e a n d m a n a g e e x t r a o r d i n a r y m o b i l e e x p e r i e n c e s Rich, contextual experiences for mobile devices optimized for usability, flow and speed. Built easily and iterated rapidly to drive business results.
- 16. #AskMoovweb Moovweb Agenda Introduction Mobile Experience Optimization Moovweb Optimize Questions
- 17. #AskMoovweb - Maximiliano Firtmann Mobile Performance Expert 0% 10% 20% 30% 40% 50% 60% No Mobile Experience Mobile-Friendly (Responsive) Mobile Optimized PercentageMobile Traffic Revenue Moovweb Optimize You are losing users and probably money if responsive web design is your entire goal and your only solution for mobile.
- 18. #AskMoovweb The Moovweb MEO Platform D e l i v e r i n g T h e I n d u s t r y ’ s B e s t M o b i l e E x p e r i e n c e s Screen Adaptation Conversion Optimization Delivery Acceleration Mobile Experience Optimization Moovweb Optimize Content resized using responsive or adaptive web design
- 19. #AskMoovweb Four Components of Conversion Optimization Moovweb Optimize: Conversion Optimizat ion Identifying & routing audiences to their optimal experience Context Grouping and sequencing consumer tasks and actions Flow Triggers & incentives to lead consumers to the next step Message As easy as possible for consumers to accomplish goals Usability A/B Testing Tools Helpful
- 20. #AskMoovweb C o n v e r s i o n O p t i m i z a t i o n : U s a b i l i t y I m p r o v e u s a b i l i t y b y l e v e r a g i n g m o b i l e - s p e c i f i c f u n c t i o n a l i t y BEFORE AFTER Touch-based Unreliable auto-fill Text input autocorrect No cut and paste Geolocation Speech-to-text input Mobile ≠ Desktop Optimizes content for higher action completion and improved user satisfaction 26% Improvement in conversion rate
- 21. #AskMoovweb C o n v e r s i o n O p t i m i z a t i o n : F l o w C r e a t e u n i q u e m o b i l e s p e c i f i c f l o w s & t e s t a l t e r n a t i v e e x p e r i e n c e s i n r e a l - t i m e Easily create & test new user flows Leverage existing site logic to create different flows for tablet and mobile Consolidate multi-page flows to single page or single page to multi-page 14% Improvement in conversion rate Select Date on Calendar Tap on “Order Now” Land on Shipping info Page Tap ‘Add to Cart” button Land on Cart Page Original Optimized for Screen Size Flow Mobile Friendly Select Date on Calendar Land on Shipping info Page Land on Cart Page Select Date on Calendar Tap on “Order Now” Land on Shipping info Page Valentines Day Flow Mother’s Day Flow Mobile Optimized
- 22. #AskMoovweb Up to 64% improvement in conversions C o n v e r s i o n O p t i m i z a t i o n : C o n t e x t C r e a t e u n i q u e m o b i l e c o n t e n t a n d c a l l s t o a c t i o n Easily route audiences to the experience that matches their context Test more new content and copy combinations without touching core systems Geolocation Device, browser, language Visitor behavior (new, repeat, heavy) Traffic source (direct, search, ad) Cookie Targeting Custom Integration Many Degrees of Differentiation Serving phone pages to specific tablets Customizing promotions for specific states Adword text reflected in content A/B testing content and more… Example Wins
- 23. #AskMoovweb The Moovweb MEO Platform D e l i v e r i n g T h e I n d u s t r y ’ s B e s t M o b i l e E x p e r i e n c e s Screen Adaption Conversion Optimization Delivery Acceleration Mobile Experience Optimization
- 24. #AskMoovweb - Tammy Everts Web Performance Expert Moovweb Optimize: Delivery Acceleration “If pages aren’t fast, everything suffers… performance shouldn’t be kept in a silo or treated as an afterthought. It needs to be considered as an integral part of user experience design.”
- 25. #AskMoovweb Three Components of Delivery Acceleration Moovweb Optimize: Delivery Acceleration Fragment Caching Edge Side Includes Caching Place assets closer to the user & on their ISP network Distribution Page size # Requests # Tags Images Async & dynamic loading Construction CDNs Useful
- 26. #AskMoovweb 50% of Wins A d v a n c e d O r g a n i z a t i o n s N e e d A p p l i c a t i o n A w a r e A c c e l e r a t i o n Faster page display with images specifically minimized for each device Consolidate page assets Preload and/or post-load assets Integrate CDNs Automatic Features Edge-side Includes Dynamic content caching UX related optimizations Application Aware Features 37% Improvement in user perceived site speed Moovweb Optimize: Delivery Acceleration
- 27. #AskMoovweb Moovweb Optimize Results Conversions ↑ 12% Mobile Simplified Cart Page Conversions ↑ 48% Mobile Refreshed Design Streamlined Checkout Conversions ↑ 70% Mobile UI/UX Updates Conversions ↑ 14% Tablet Sitewide UI/UX Updates
- 28. #AskMoovweb Mobile Experience Optimization M a r k e t C o m p a r i s o n Content Optimization UX Optimization Flow Optimization Contextual Routing Delivery Acceleration
- 29. #AskMoovweb The Mobile Experience Goal T r a n s f o r m t h e c r e a t i o n a n d m a n a g e m e n t o f m o b i l e e x p e r i e n c e s Rich, context appropriate experiences for mobile devices optimized for usability, flow and performance. Built easily and improved rapidly to drive business results. Mobile Experience Optimization Whitepaper LEARN MORE http://bit.ly/1K7CmLb
- 30. #AskMoovweb Moovweb Agenda Introduction Mobile Experience Optimization Moovweb Optimize Questions