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Impinj Proprietary and Confidential 
© Impinj 2014 
Using Monza R6 Tag Chips to Enable Item Intelligence 
Nikhil Deulkar, Director of Product Marketing – Monza RAIN RFID tag silicon 
December 9th, 2014
© 2014 Impinj, Inc. 
2 
Agenda 
•Introduction 
•Overview of Monza R6 
•Benefits of Technology exclusive to Monza R6 
•Questions and Answers 
Nikhil Deulkar 
Director of Product Marketing - Monza
© 2014 Impinj, Inc. 
3 
Impinj at a Glance 
Global 
Footprint 
150+ Employees 
Founded in 2000 
2000 
200+ Patents Issued & Pending 
Based in Seattle, WA 
Leader in Item Intelligence 
#1 Market Share 
Sole Item Intelligence Platform 
Blue-Chip Customers and Partners 
IP and Standards Leadership
© 2014 Impinj, Inc. 
4 
Confluence of Megatrends 
DEVICE 
CONNECTIVITY 
ITEM CONNECTIVITY 
Authenticate 
Locate 
Identify 
ITEM INTELLIGENCE 
Billions 
Trillion+
© 2014 Impinj, Inc. 
5 
Item Intelligence Potential is Huge 
Trillion+ 
Connectable Items in 20141 
Apparel 
Personal Care consumables 
Pharmaceuticals 
Packages 
Consumer Electronics 
Healthcare Consumables 
Liquor 
Fresh Food 
(1) Source: US Trust, Bank of America and Cisco Systems
© 2014 Impinj, Inc. 
6 
Diorio’ s Law 
2005 
2014 
RAIN RFID inlay sensitivities improve ~10% per year 
8 
10 
12 
14 
16 
18 
20 
22 
Monza 1 
G2XL 
Monza 3 
Higgs 3 
G2iL 
Monza 4 
Monza 5 
Ucode 7 
Monza R6 
Read (DRM) 
Write 
Inlay Sensitivity in –dBm
© 2014 Impinj, Inc. 
7 
Monza R6 Makes Item Tagging Easier 
•Performance leader 
–25% greater read range 
•Integra™ 
–Improves tag data reliability 
•Enduro™ 
–Improves tag yield & reliability 
•AutoTune™ 
–Compensates for environmental detuning
© 2014 Impinj, Inc. 
8 
Full Generation Ahead Performance 
FCC 
5 
7.5 
10 
12.5 
15 
17.5 
20 
860 
870 
880 
890 
900 
910 
920 
930 
Read Range [meters] 
Frequency (MHz) 
Ucode7 
(70x14) 
Cardboard 
Monza R6 
(70x14) 
Cardboard 
ETSI 
Monza R6 versus Ucode 7 on Cardboard 
Impinj Lab Measurements
© 2014 Impinj, Inc. 
9 
Consistently On Various Materials 
5 
7.5 
10 
12.5 
15 
17.5 
20 
860 
870 
880 
890 
900 
910 
920 
930 
Read Range [meters] 
Frequency (MHz) 
uCode7 
(70x14) 
Jeans 
Monza R6 
(70x14) 
Jeans 
ETSI 
FCC 
Monza R6 versus Ucode 7 on Jeans 
Impinj Lab Measurements
© 2014 Impinj, Inc. 
10 
Data Integrity is Critical for Item Intelligence
© 2014 Impinj, Inc. 
11 
Mechanical Damage and Encoding Defects 
Damaged chip under microscope
© 2014 Impinj, Inc. 
12 
Enduro™ : Die Attach Revolution 
Stronger die = Reduced cracking and data errors 
10X contact area = Improved reliability of antenna connections 
Bumps 
Enduro Pads 
Silicon 
Repassivation 
Monza R6 
Previous generation chips 
Covered by Impinj patents. See www.impinj.com/patents
© 2014 Impinj, Inc. 
13 
Integra™ Technology Suite 
•TID Parity check 
–48 bit serial TID programmed by Impinj must be even parity. Indicates mechanical damage if not even parity. 
•Self-Check on Read 
–Tag chip self-checks its memory for weak writes before responding with EPC. Prevents incorrect bits from escaping the chip. 
•Margin Read command 
–Allows readers to diagnose weak writes of the memory, guaranteeing reliability of encoded data
© 2014 Impinj, Inc. 
14 
Tag Value Chain Delivering Top Data Quality 
Service Bureau 
End User 
Encodes TID with a parity bit 
Verifies EPC data integrity and TID parity in outgoing tags 
Monza R6 self-checks EPC data integrity at power-up during inventory 
Builds chips with Enduro pads 
Double tests every memory bit
© 2014 Impinj, Inc. 
15 
Environmental Detuning Affects Performance
© 2014 Impinj, Inc. 
16 
840 
860 
880 
900 
920 
940 
-20 
-19 
-18 
-17 
-16 
-15 
-14 
Power [dBm] 
AutoTune Compensates Against Detuning 
840 
860 
880 
900 
920 
940 
-20 
-19 
-18 
-17 
-16 
-15 
-14 
Power [dBm] 
840 
860 
880 
900 
920 
940 
-20 
-19 
-18 
-17 
-16 
-15 
-14 
Power [dBm] 
AutoTune disabled 
AutoTune enabled 
Detuning on Jeans 
Detuning on Cardboard 
AutoTune automatically adjusts the radio in Monza R6 to achieve best performance for the dielectric of the tagged item 
Lower Power value indicates Longer Read Range 
Covered by Impinj patents. See www.impinj.com/patents
© 2014 Impinj, Inc. 
17 
Tagging New Categories = Smaller Tags 
AutoTune in Monza R6 enables smaller antenna loops resulting in smaller tags that deliver high performance 
Inner antenna loop size reduced going from Monza 4 to Monza R6
© 2014 Impinj, Inc. 
18 
xArray Gateway: A Paradigm Shift 
•Always on 
•Broad coverage 
•Locates items 
•Easily deployed
© 2014 Impinj, Inc. 
19 
Test Setup 
•96 sweaters under the xArray at 11ft 
•Each sweater has a Monza R6 and a Ucode 7 tag (same size) 
•30 second inventory rounds with increasing reader power 
MR6 
MR6 
U7 
U7
© 2014 Impinj, Inc. 
20 
Monza R6 + xArray = Better Together 
Monza R6 tags perform 4dB better under xArray 
Monza R6 tags effectively double the coverage area of xArray gateways
© 2014 Impinj, Inc. 
21 
ItemEncode: World’s Fastest Encoding System 
•Enables High-Speed Encoding and Verification Machines 
•Delivers Failsafe Tag Data Quality
© 2014 Impinj, Inc. 
22 
Monza R6 : World’s Fastest Tag Chip 
Monza R6 and ItemEncode enable service bureaus to deliver high-volume and fast turn around time 
Monza 5 
+ 
STP 
Monza R6 + ItemEncode (STP 2.x) 
3,000+ tags per minute 
9,500+ tags per minute
© 2014 Impinj, Inc. 
23 
Think Green 
High Performance and AutoTune is enabling the industry to transition to environmentally friendly paper inlays
© 2014 Impinj, Inc. 
24 
Summary 
•Monza R6 is designed to scale Item Intelligence applications such as Retail 
–Full generation ahead performance 
–Enterprise-class data integrity 
–Consistent performance across various materials 
–Smaller sized, world-wide tuned tags 
–Larger coverage area with xArray gateway 
–Breakthrough encoding speed with ItemEncode 
–Environmentally friendly tags

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Webinar: Using Monza R6 to Enable Item Intelligence

  • 1. Impinj Proprietary and Confidential © Impinj 2014 Using Monza R6 Tag Chips to Enable Item Intelligence Nikhil Deulkar, Director of Product Marketing – Monza RAIN RFID tag silicon December 9th, 2014
  • 2. © 2014 Impinj, Inc. 2 Agenda •Introduction •Overview of Monza R6 •Benefits of Technology exclusive to Monza R6 •Questions and Answers Nikhil Deulkar Director of Product Marketing - Monza
  • 3. © 2014 Impinj, Inc. 3 Impinj at a Glance Global Footprint 150+ Employees Founded in 2000 2000 200+ Patents Issued & Pending Based in Seattle, WA Leader in Item Intelligence #1 Market Share Sole Item Intelligence Platform Blue-Chip Customers and Partners IP and Standards Leadership
  • 4. © 2014 Impinj, Inc. 4 Confluence of Megatrends DEVICE CONNECTIVITY ITEM CONNECTIVITY Authenticate Locate Identify ITEM INTELLIGENCE Billions Trillion+
  • 5. © 2014 Impinj, Inc. 5 Item Intelligence Potential is Huge Trillion+ Connectable Items in 20141 Apparel Personal Care consumables Pharmaceuticals Packages Consumer Electronics Healthcare Consumables Liquor Fresh Food (1) Source: US Trust, Bank of America and Cisco Systems
  • 6. © 2014 Impinj, Inc. 6 Diorio’ s Law 2005 2014 RAIN RFID inlay sensitivities improve ~10% per year 8 10 12 14 16 18 20 22 Monza 1 G2XL Monza 3 Higgs 3 G2iL Monza 4 Monza 5 Ucode 7 Monza R6 Read (DRM) Write Inlay Sensitivity in –dBm
  • 7. © 2014 Impinj, Inc. 7 Monza R6 Makes Item Tagging Easier •Performance leader –25% greater read range •Integra™ –Improves tag data reliability •Enduro™ –Improves tag yield & reliability •AutoTune™ –Compensates for environmental detuning
  • 8. © 2014 Impinj, Inc. 8 Full Generation Ahead Performance FCC 5 7.5 10 12.5 15 17.5 20 860 870 880 890 900 910 920 930 Read Range [meters] Frequency (MHz) Ucode7 (70x14) Cardboard Monza R6 (70x14) Cardboard ETSI Monza R6 versus Ucode 7 on Cardboard Impinj Lab Measurements
  • 9. © 2014 Impinj, Inc. 9 Consistently On Various Materials 5 7.5 10 12.5 15 17.5 20 860 870 880 890 900 910 920 930 Read Range [meters] Frequency (MHz) uCode7 (70x14) Jeans Monza R6 (70x14) Jeans ETSI FCC Monza R6 versus Ucode 7 on Jeans Impinj Lab Measurements
  • 10. © 2014 Impinj, Inc. 10 Data Integrity is Critical for Item Intelligence
  • 11. © 2014 Impinj, Inc. 11 Mechanical Damage and Encoding Defects Damaged chip under microscope
  • 12. © 2014 Impinj, Inc. 12 Enduro™ : Die Attach Revolution Stronger die = Reduced cracking and data errors 10X contact area = Improved reliability of antenna connections Bumps Enduro Pads Silicon Repassivation Monza R6 Previous generation chips Covered by Impinj patents. See www.impinj.com/patents
  • 13. © 2014 Impinj, Inc. 13 Integra™ Technology Suite •TID Parity check –48 bit serial TID programmed by Impinj must be even parity. Indicates mechanical damage if not even parity. •Self-Check on Read –Tag chip self-checks its memory for weak writes before responding with EPC. Prevents incorrect bits from escaping the chip. •Margin Read command –Allows readers to diagnose weak writes of the memory, guaranteeing reliability of encoded data
  • 14. © 2014 Impinj, Inc. 14 Tag Value Chain Delivering Top Data Quality Service Bureau End User Encodes TID with a parity bit Verifies EPC data integrity and TID parity in outgoing tags Monza R6 self-checks EPC data integrity at power-up during inventory Builds chips with Enduro pads Double tests every memory bit
  • 15. © 2014 Impinj, Inc. 15 Environmental Detuning Affects Performance
  • 16. © 2014 Impinj, Inc. 16 840 860 880 900 920 940 -20 -19 -18 -17 -16 -15 -14 Power [dBm] AutoTune Compensates Against Detuning 840 860 880 900 920 940 -20 -19 -18 -17 -16 -15 -14 Power [dBm] 840 860 880 900 920 940 -20 -19 -18 -17 -16 -15 -14 Power [dBm] AutoTune disabled AutoTune enabled Detuning on Jeans Detuning on Cardboard AutoTune automatically adjusts the radio in Monza R6 to achieve best performance for the dielectric of the tagged item Lower Power value indicates Longer Read Range Covered by Impinj patents. See www.impinj.com/patents
  • 17. © 2014 Impinj, Inc. 17 Tagging New Categories = Smaller Tags AutoTune in Monza R6 enables smaller antenna loops resulting in smaller tags that deliver high performance Inner antenna loop size reduced going from Monza 4 to Monza R6
  • 18. © 2014 Impinj, Inc. 18 xArray Gateway: A Paradigm Shift •Always on •Broad coverage •Locates items •Easily deployed
  • 19. © 2014 Impinj, Inc. 19 Test Setup •96 sweaters under the xArray at 11ft •Each sweater has a Monza R6 and a Ucode 7 tag (same size) •30 second inventory rounds with increasing reader power MR6 MR6 U7 U7
  • 20. © 2014 Impinj, Inc. 20 Monza R6 + xArray = Better Together Monza R6 tags perform 4dB better under xArray Monza R6 tags effectively double the coverage area of xArray gateways
  • 21. © 2014 Impinj, Inc. 21 ItemEncode: World’s Fastest Encoding System •Enables High-Speed Encoding and Verification Machines •Delivers Failsafe Tag Data Quality
  • 22. © 2014 Impinj, Inc. 22 Monza R6 : World’s Fastest Tag Chip Monza R6 and ItemEncode enable service bureaus to deliver high-volume and fast turn around time Monza 5 + STP Monza R6 + ItemEncode (STP 2.x) 3,000+ tags per minute 9,500+ tags per minute
  • 23. © 2014 Impinj, Inc. 23 Think Green High Performance and AutoTune is enabling the industry to transition to environmentally friendly paper inlays
  • 24. © 2014 Impinj, Inc. 24 Summary •Monza R6 is designed to scale Item Intelligence applications such as Retail –Full generation ahead performance –Enterprise-class data integrity –Consistent performance across various materials –Smaller sized, world-wide tuned tags –Larger coverage area with xArray gateway –Breakthrough encoding speed with ItemEncode –Environmentally friendly tags