Webrazzi Summit 2014 - The Changing Role of M-Commerce
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Mobile is transforming shopping both online and offline. By 2017, online sales in Turkey are projected to reach over $6 billion and total smartphones worldwide will reach 4.5 billion, with 60 million in Turkey. Mobile is the most important influence on shopping, with 90% of smartphone shoppers using their phone for pre-shopping activities. M-commerce allows for proximity marketing, customized discounts and contactless payments to enhance the in-store experience. In Turkey, 40-45% of orders for instant delivery come from mobile devices.
Webrazzi Summit 2014 - The Changing Role of M-Commerce
- 1. MOBILE IS TRANSFORMING THE SHOPPING EXPERIENCE ON & OFFLINE Sept. 2014
- 2. AMAZON’S ONLINE SALES DWARF THE COMPETITION Online sales will reach over$6B in Turkey by 2017.
- 3. HOW MOBILE IS GOING? Total smartphones in the world will reach 4,5 billion in 2017 and in Turkey, this will reach around 60 million
- 4. MOBILE IS THE MOST IMPORTANT INFLUENCER ON SHOPPING
- 5. SHOPPERS DECIDE USING M -COMMERCE 90% of smartphone shoppers use their phone for pre-shopping activities.
- 6. M-COMMERCE IS NOT AN ALTERNATIVE OF E-COMMERCE, IT IS NECESSITY.
- 7. M-COMMERCE WILL BLOW BUYING EXPERIENCE * Resource: BI Intelligence
- 9. Proximity Marketing Check-in Coupons Customized Discounts Indoor Location Contactless Payment IN-STORE MICROLOCATION EXPERIENCE WITH iBEACON TECHNOLOGY
- 10. WHAT ABOUT TURKEY? SHOPPING BEHAVIOURS IN TURKEY
- 11. AND UP TO %30 FOR VERTICAL & COUPONING MODEL BUSINESSES IN TURKEY, INSTANT DELIVERY FIRMS’ %40 -%45 ORDERS COME FROM MOBILE
- 12. EVERY 100MS INCREASE IN LOAD TIME DECREASES SALES BY 1%
- 13. M-COMMERCE IN TURKEY HAS A 6% SHARE ON E-COMMERCE, WHICH MAKES ONE OF THE LEADERS IN EUROPE
- 14. IN-STORE PURCHASING BY COUNTRIES 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% France Germany Spain Turkey UK USAPurchasing onbusiness in-store after searching on mobile 2011 2012 2013
- 15. MOBILE PURCHASING BY COUNTRIES 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% France Germany Spain Turkey UK USAPurchasing onm-commerce after searching on mobile 2011 2012 2013
- 16. 0% 5% 10% 15% 20% 25% 30% 35% 40% 2011 2012 2013Mobile Purchase on Smartphone MOBILE PURCHASE ON SMARTPHONES IN TURKEY
- 17. AFTER YEARS OF M-COMMERCE EXPERIENCE, TMOB OFFERS A READY TO USE M-COMMERCE PLATFORM FOR YOU!
- 18. TMOB M-COMMERCE PLATFORM t APPZ
- 19. •FULL NATIVE •JUST WITHIN HOURS •NO NEED EVEN A LINE OF CODE •iOS & ANDROID PLATFORMS SUPPORTED CREATE YOUR NATIVE M-COMMERCE APP LESS THAN 1 DAY!
- 20. WHAT MAKES T-APPZ SPECIAL FOR YOU? Design your m-commerce app just in hours and publish on AppStore and Google Play. No need to write even a line of code. Anyupdatesyoumakearereflectedimmediately. t-appz also works with test automation system and your app is being tested by more than 100 devices! You can previewyour app instantlybefore you launch your app. FAST SIMPLE APP PREVIEW LIVEUPDATE TEST AUTOMATION
- 21. T-APPZ DEMO