Websg Presentation 02
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This document summarizes a presentation given by Jussi Edlund from Supershapes, a strategic design studio focused on brand identity, information, and interactive design. The presentation discusses the differences between traditional and digital/interactive design, additional skills needed for digital design like interaction and information design. It provides basic principles for digital interactive design like prioritizing fast information finding and visual brand recognition. Tips are also given for organizations designing new websites and for web designers.
Websg Presentation 02
- 1. Web Design WebSG 31 March 2010 28 YAN KIT ROAD Telephone +65 9188 05 06 Supershapes is a communication centered and process driven strategic design studio. #07-05 E-Mail singapore@supershapes.com 088271 SINGAPORE Web www.supershapes.com
- 2. My name is Jussi Edlund
- 3. I’m from a company called Supershapes
- 4. Supershapes is a Strategic Design Studio
- 5. Supershapes is a Strategic Design Studio and we focus on Brand Identity Design Information Design Interactive Design
- 6. What’s the difference between traditional design and digital, interactive design?
- 7. What’s the difference between traditional design and digital, interactive design? Is there any?
- 8. What’s the difference between traditional design and digital, interactive design? Sound, video, animations Multiple dimensions Technical complexity Interaction Measurable results Instant feedback Constantly evolving media
- 9. Besides basic design knowledge, what other skills are needed?
- 10. Besides basic design knowledge, what other knowledge is needed? Interaction design Information design Non-linear thinking Basic technical knowledge
- 11. Digital media demands more of design
- 14. SINGAPORE
- 15. Digital media demands more of design, but also opens up for new possibilities.
- 18. Basic principles for digital interactive design
- 19. Basic principles for digital interactive design 1. People want to find information fast.
- 22. Basic principles for digital interactive design 1. People want to find information fast. Structure and grids Consistent colors & typography Contrast and white space
- 25. Basic principles for digital interactive design 1. People want to find information fast. 2. Am I in the right place?
- 26. Basic principles for digital interactive design 1. People want to find information fast. 2. Am I in the right place? Visual brand recognition Consistency between communication channels New platforms don’t necessarily mean a whole new design
- 47. 4+1 tips for organisations designing a new website
- 48. O.01 Ask yourself why you are designing a new website.
- 49. O.02 Approach it as a communications project, not as a new technical platform.
- 50. O.03 Use consistent design throughout all your existing platforms. A good foundation lasts longer.
- 51. O.04 The work doesn’t stop at delivery. Develop a toolkit.
- 52. 4+1 tips for web designers
- 53. W.01 Create a good visual framework. Remember hierarchal contrast and information structure.
- 54. W.02 When you get stuck - start over.
- 56. W.04 Don’t be afraid to use new technology, but use it sparingly.
- 57. W.05 + O.05 Listen to each other.