Website best practice course immap v1b
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The document discusses the history and evolution of websites from their origins in 1991 when Tim Berners-Lee combined the internet as a communication channel with hypertext to create the first website. It outlines key developments from 1995 to 2008 with the introduction of new technologies like JavaScript, PHP, Flash, and AJAX that enabled greater dynamism of websites. The document provides guidance on developing an effective website, including knowing your objectives, identifying your target audience and goals, and factors like usability, accessibility, and maintaining updated content.
Website best practice course immap v1b
- 1. WHAT WORKS IN WEBSITES March 16, 2011 NETBOOSTERASIA INC. Confidential Netbooster Asia Inc.
- 2. WHEN INTERNET STARTED IT WAS ONLY USED AS A COMMUNICATION CHANNEL (EMAIL, USENET) UNTIL 1991 Confidential Netbooster Asia Inc.
- 3. TIM BERNERS LEE COMBINED INTERNET AS COMMUNICATION CHANNEL (EMAIL, USENET) WITH HYPERTEXT Confidential Netbooster Asia Inc.
- 4. WHICH GAVE BIRTH TO THE FIRST WEBSITE Confidential Netbooster Asia Inc.
- 6. SUCCEEDING YEARS BROUGHT COLORS, DESIGNS, VIDEOS Confidential Netbooster Asia Inc.
- 10. 2001 Confidential Netbooster Asia Inc.
- 11. 2008 Confidential Netbooster Asia Inc.
- 12. DYNAMISM IS POSSIBLE THANKS TO NEW TECHNOLOGIES JAVASCRIPT SERVER SCRIPTING (PHP) FLASH AJAX Confidential Netbooster Asia Inc.
- 13. AND FOR THE DESIGN THE CASCADING STYLE SHEET CSS WITH WITHOUT Confidential Netbooster Asia Inc.
- 14. HOW DO WE START? Confidential Netbooster Asia Inc.
- 15. 1. KNOW YOUR MAIN OBJECTIVE Confidential Netbooster Asia Inc.
- 16. YOU NEED TO ESTABLISH THE WEBSITE GOALS CLARIFYING THE KEY OBJECTIVES Confidential Netbooster Asia Inc.
- 17. FOR THIS YOU HAVE TO ANSWER THE QUESTION: HOW CAN MY WEBSITE HELP MY CUSTOMERS? Confidential Netbooster Asia Inc.
- 18. I WANT TO : HELP THEM BUY SOMETHING THEY NEED HELP THEM FIND INFORMATION HELP THEM SAVE MONEY AND TIME HELP THEM TALK TO MY COMPANY HELP THEM ENJOY A BETTER WEB EXPERIENCE Confidential Netbooster Asia Inc.
- 19. 1. KNOW YOUR MAIN OBJECTIVES 2. IDENTIFY THE TYPE OF WEBSITE YOU ARE LOOKING FOR Confidential Netbooster Asia Inc.
- 20. CHOOSE THE TYPE OF WEBSITES YOU WANT TO ACHIEVE TRANSACTIONAL RELATIONAL Confidential Netbooster Asia Inc.
- 21. CHOOSE THE TYPE OF WEBSITES YOU WANT TO ACHIEVE PUSH THE USER TO INTERACT AND TO SPEND MORE TIME INTERACTING WITH THE BRAND RELATIONAL Confidential Netbooster Asia Inc.
- 22. CHOOSE THE TYPE OF WEBSITES YOU WANT TO ACHIEVE PUSH THE USER TO DO A TRANSACTION THE FASTEST TRANSACTIONAL Confidential Netbooster Asia Inc.
- 23. ULTIMATE GOAL OF TRANSACTIONAL SITE SALE ONLINE GROUP BUYING SITE SINCE SEPTEMBER 22 SITES LAUNCHED IMPULSIVE BUYING CONDITION IS TO HAVE A GREAT DISCOUNT Confidential Netbooster Asia Inc.
- 24. ULTIMATE GOAL OF TRANSACTIONAL SITE SALE ONLINE GROUP BUYING SITE WHAT THE POINT IS THE PRODUCT IS DISCOUNTED? HUDGE VISIBILITY ZERO COST BUSINESS BOOST Confidential Netbooster Asia Inc.
- 25. ULTIMATE GOAL OF TRANSACTIONAL SITE SALE ONLINE GROUP BUYING SITE WE ARE NOW AT MORE THAN 30M SPEND PER MONTH WITHIN THE MAIN GROUP BUYING SITES Confidential Netbooster Asia Inc.
- 26. FOR A RELATIONAL (CAMPAIGN) SITE CREATIVES START WORKING ON THE BIG IDEA AND CONCEPT FOR A TRANSACTIONAL SITE UX WILL TAKE THE LEAD Confidential Netbooster Asia Inc.
- 27. 1. YOU KNOW YOUR MAIN OBJECTIVE 2. IDENTIFY THE TYPE OF WEBSITE YOU ARE LOOKING FOR 3. IDENTIFY YOUR SITE TARGET Confidential Netbooster Asia Inc.
- 28. YOU NEED TO SPECIFY YOUR SITE TARGETS ONE WEBSITE CAN ANSWER TO MULTIPLE TARGETS Confidential Netbooster Asia Inc.
- 29. 1. KNOW YOUR MAIN OBJECTIVE 2. IDENTIFY THE TYPE OF WEBSITE YOU ARE LOOKING FOR 3. IDENTIFY YOUR SITE TARGET 4. IDENTIFY YOUR GOALS AND VALUE EVENTS Confidential Netbooster Asia Inc.
- 30. WE NEED TO FIX CONVERSION GOALS WHICH WILL BE ACHEIVED BY A CHAIN OF VALUE EVENTS Confidential Netbooster Asia Inc.
- 31. CONVERSION GOALS CAN BE A DOWNLOAD – WIDGET AN INTERACTION – COMMENTS, POST VIDEO A LEAD – EMAIL, FORM TO REGISTER, PHONE CALL A SALE – ONLINE PURCHASE Confidential Netbooster Asia Inc.
- 32. THE CHAIN OF VALUE EVENTS LEADING TO THE GOAL •2 TO 4 STEPS – MINIMIZE THE STEPS •TRACK EACH STEPS EX: 1. LANDING PAGE 2. FILL UP THE SURVEY 3. AVAIL THE PROMO Confidential Netbooster Asia Inc.
- 33. BE AWARE OF THE POSSIBLE CAUSES OF DROP ALL ALONG THE CHAIN OF VALUE EVENTS (FUNNEL) Confidential Netbooster Asia Inc.
- 34. LET S BUILD A SITE Confidential Netbooster Asia Inc.
- 35. A FORRESTER STUDY SHOWS 4 KEY FACTORS WHICH ENCOURAGE WEB USERS TO COME BACK HIGH QUALITY CONTENT EASE OF USE QUICK TO DOWNLOAD UPDATED FREQUENTLY Confidential Netbooster Asia Inc.
- 36. HIGH QUALITY CONTENT OFTEN WE HEARD CONTENT IS KING, BUT NOW WE SEE NOW THAT IT IS MORE THE CONTEXT THAT MATTER, PROPER CONTENT, AT THE BEST TIME AND PLACE TO HELP CUSTOMERS MAKE THE RIGHT DECISION Confidential Netbooster Asia Inc.
- 37. EASE OF USE YOU SHOULD NEVER GET LOST IN A GOOD SITE, ALWAYS BE ABLE TO DO ANYTHING YOU WANT EASILY Confidential Netbooster Asia Inc.
- 38. QUICK TO DOWNLOAD MAJOR CAUSE OF DROP, CONTENT SHOULD LOAD FAST CREATIVE LOADERS CAN HELP http://www.oddodesign.com/ http://bio-bak.nl/ Confidential Netbooster Asia Inc.
- 39. UPDATED FREQUENTLY GOOD SITES STAY FRESH, ALWAYS TAKE OUT OLD OUTDATED INFO http://tattoo.globe.com.ph http://www.cashcashpinoy.com/ Confidential Netbooster Asia Inc.
- 40. USABILITY & ACCESSIBILITY Confidential Netbooster Asia Inc.
- 41. ACCESSIBILITY SPECIFIC TO EACH MARKET Confidential Netbooster Asia Inc.
- 42. OS SCREEN RESOLUTION Confidential Netbooster Asia Inc.
- 43. BROWSING THROUGH MOBILE 1% TO 5% TOTAL TRAFFIC Confidential Netbooster Asia Inc.
- 44. BE ACCESSIBLE TO ANYONE DESKTOP, LAPTOP, MOBILE BUT ALSO IN SOME COUNTRIES FOR DISABLED PEOPLE Confidential Netbooster Asia Inc.
- 45. THE FATHER OF ONLINE USABILITY JAKOB NIELSEN http://www.useit.com/ Confidential Netbooster Asia Inc.
- 46. DEVELOPING A WEBSITE IS NOT A ONE TIME THING Confidential Netbooster Asia Inc.
- 47. ONLINE BEHAVIOURS AND HABITS ARE CONSTANTLY EVOLVING Confidential Netbooster Asia Inc.
- 48. WEBSITES NEEDS TO KEEP UP DATE WITH THIS EVOLUTION Confidential Netbooster Asia Inc.
- 49. EVERYTHING START FROM OUR CUSTOMER AND FROM WHAT THEY WANT TO ACHEIVE WE WANT THEM TO FULLFILL THEIR EXPECTATIONS TO MAKE THEM HAPPY Confidential Netbooster Asia Inc.
- 50. THE USER STORY MAPPING METHODOLOGY Confidential Netbooster Asia Inc.
- 51. WE START WITH A USER NEED. I want an iPhone. Confidential Netbooster Asia Inc.
- 52. THAT WE WANT TO FULFIL I want an I have an iPhone. iPhone! Confidential Netbooster Asia Inc.
- 53. THAT WE WANT TO FULFIL I want an ? I have an iPhone. iPhone! Point A Point B Confidential Netbooster Asia Inc.
- 54. THEN BY IDENTIFYING POINT A AND POINT B, WE CAN THEN IDENTIFY THE STEPS THE USER WOULD TAKE IN THE STORY. WE GENERATE ALL POSSIBLE STORIES WE CONSOLIDATE DUPLICATE STEPS. WE IDENTIFIED USER SCENARIOS THAT WOULD HAPPEN AFTER PURCHASE. THEN WE MAPPED EXIT POINTS WE IDENTIFIED TACTICS THAT WOULD ADDRESS THESE FALLOUT POINTS. Confidential Netbooster Asia Inc.
- 55. AT THIS POINT WE HAVE A FULL VIRTUAL WEBSITE FULLFILLING ALL OUR USER NEEDS Confidential Netbooster Asia Inc.
- 56. AND TO MAKE IT ACTIONABLE WE NEED Confidential Netbooster Asia Inc.
- 57. SITEMAP Confidential Netbooster Asia Inc.
- 58. WIREFRAME AND FLOWS Confidential Netbooster Asia Inc.
- 59. THE DESIGN FA WILL FOLLOW CREATIVE AND UX Confidential Netbooster Asia Inc.
- 60. CONTENT ONCE SITEMAP IS READY THE CONTENT SHOULD BE PREPARED BY AGENCY OR CLIENT TIPS MORE VISUAL LESS WRITE UP FOR MAXIMUM IMPACT Confidential Netbooster Asia Inc.
- 61. FINALLY BEFORE STARTING IMPLEMENTATION CHOICES NEED TO BE MADE (USUALLY DONE BY THE AGENCY) Confidential Netbooster Asia Inc.
- 62. DOES TECHNOLOGY MATTERS? PHP VERVUS ASP .NET FLASH VERSUS AJAX Confidential Netbooster Asia Inc.
- 63. PHP VERSUS ASP .NET PHILIPPINES AND IN MOST OF THE WORLD PHP IS MOSTLY USED IT IS EASIER TO HAVE PEOPLE MAINTAINING IT EASIER TO HOST Confidential Netbooster Asia Inc.
- 64. FLASH VERSUS AJAX SEO FRIENDLY AJAX BUT... CREATIVE FREEDOM FLASH BUT... WHAT CRITERIA WILL INFLUENCE YOUR CHOICE YOUR END GOAL Confidential Netbooster Asia Inc.
- 65. FROM THE BEGINING PLAN THE UPDATES AND MAINTENANCE SHOULD YOU TAKE A CMS ? SHOULD YOU TAKE A CUSTOM BACKOFFICE ? SHOULD AGENCY UPDATE YOUR SITE FOR YOU ? Confidential Netbooster Asia Inc.
- 66. LAST ADVICES TIMELINE IS FINAL ONLY WHEN ALL REQUIERMENTS ARE FINAL DEVELOPEMENT LET THE AGENCY WORK, DONT PUSH CHANGES DURING THE DEV Confidential Netbooster Asia Inc.
- 67. ONCE YOU HAVE A SITE WHAT S NEXT? MAKE IT AN INTEGRATED WEBSITE Confidential Netbooster Asia Inc.
- 68. A WEBSITE IS A MAJOR COMPONENT IN YOUR COMMUNICATION IT SHOULD BE INTEGRATED WITH ALL OFFLINE AND ONLINE COMMUNICATION TOOLS Confidential Netbooster Asia Inc.
- 69. ALL OFFLINE COMMUNICATION TOOLS MUST CARRY THE SITE URL USE OFFLINE TO GENERATE TRAFFIC Confidential Netbooster Asia Inc.
- 70. WEB AND BUYING MODES IF YOU DONT TAKE THIS INTO CONSIDERATION YOU WILL JUST SIMPLY MISS OPPORTUNITIES Confidential Netbooster Asia Inc.
- 71. DELL EXAMPLE: OFFLINE CHOOSE PRODUCT IN A MAGAZINE USE THE ECODE TO BUY IT ONLINE ONLINE IF USER NOT CONFIDENT IN LEAVING CREDIT CARD DETAILS THEN PROIMINENT PHONE NUMBER IS GIVEN TO PURCHASE OFFLINE (WEB SPECIFIC) Confidential Netbooster Asia Inc.
- 72. WHEN THE SITE IS DONE THE CONVERSION POINTS ARE CLEAR WHAT MORE CAN BE DONE? Confidential Netbooster Asia Inc.
- 73. CONSOLIDATION OF ALL INITIATIVES ON A COMMON PLATEFORM IF YOU ARE MULTIBRAND CONSOLIDATE ALL USER INSIGHTS AND INFORMATION TO KICK OFF YOUR ECRM PROGRAM Confidential Netbooster Asia Inc.
- 74. ONE RECURRING QUESTION FROM ALL OUR CLIENTS Confidential Netbooster Asia Inc.
- 75. SHOULD I USE FACEBOOK INSTEAD OF CORPORATE SITE Confidential Netbooster Asia Inc.
- 76. RESTRICTION FROM MAIN LONG TERM OFFICE FULL CONTROL SMALL BUDGET FULL ACCES TO USER SHORT TERM DATA FOR ECRM DIRECT ENGAGEMENT TO THE COMMUNITY Confidential Netbooster Asia Inc.
- 77. EACH ONE PLAY ITS PART YOU SHOULD AIM AT BRIDGING THE BOTH DRIVE YOU FAN BASE TO LEAVE MORE DETAILS ECRM Confidential Netbooster Asia Inc.
- 78. ONCE THE SITE IS IMPLEMENTED HOW DO WE KNOW IF WE ARE DOING GOOD? Confidential Netbooster Asia Inc.
- 79. Confidential Netbooster Asia Inc.
- 80. EVERYTHING GOES BACK TO YOUR MEASURE OF SUCCESS Confidential Netbooster Asia Inc.
- 81. WE SAW EARLIER THE CONVERSION GOALS A DOWNLOAD – WIDGET AN INTERACTION – COMMENTS, POST VIDEO A LEAD – EMAIL, FORM TO REGISTER, PHONE CALL A SALE – ONLINE PURCHASE Confidential Netbooster Asia Inc.
- 82. EACH ONE IS ASSOCIATE TO A METRIC •ONLINE SALES NUMBER OF SALES •GET NEW LEADS NUMBER OF LEADS •BE THE MOST RELIABLE SOURCE OF INFORMATION # VISITORS, TIME ON SITE Confidential Netbooster Asia Inc.
- 83. AND WE TRACK Confidential Netbooster Asia Inc.
- 84. GOOGLE ANALYTICS Confidential Netbooster Asia Inc.
- 85. HOW IT WORKS? Confidential Netbooster Asia Inc.
- 86. WHAT CAN WE MEASURE? Confidential Netbooster Asia Inc.
- 87. WHAT CAN WE MEASURE? Confidential Netbooster Asia Inc.
- 88. BOUNCE RATE Confidential Netbooster Asia Inc.
- 89. BOUNCE RATE Tips: When a campaign is running, bounce rate on the landing page is a quick way to gauge the quality of the ad campaign Confidential Netbooster Asia Inc.
- 90. TOP CONTENT Confidential Netbooster Asia Inc.
- 91. TOP CONTENT Tips: 90% of website owners are spending most of their time perfecting the home page. In reality around half or less of the site traffic Passes by the home page Confidential Netbooster Asia Inc.
- 92. LANDING PAGE Confidential Netbooster Asia Inc.
- 93. LANDING PAGE Tips: Pages with a high number of Entrances and a high bounce rate (red bar) are good candidates for optimization Confidential Netbooster Asia Inc.
- 94. MAP OVERLAY Confidential Netbooster Asia Inc.
- 95. THEN WHAT IF SOMETHING GOES WRONG ON THE SITE? Confidential Netbooster Asia Inc.
- 96. THAT’S NORMAL Confidential Netbooster Asia Inc.
- 97. WE NEVER GET THE PERFECT SOLUTION AT ONCE Confidential Netbooster Asia Inc.
- 98. WEB IS ALL ABOUT TRIAL AND ERRORS. Confidential Netbooster Asia Inc.
- 99. USABILITY BRINGS A CONCEPT WHICH ANALYTICS WILL HELP VALIDATING Confidential Netbooster Asia Inc.
- 100. THANKS TO METRICS AND CLEAR OBJECTIVES Confidential Netbooster Asia Inc.
- 101. EXAMPLE OF HOW SMALL DETAILS IMPACT YOUR CONVERSION Confidential Netbooster Asia Inc.
- 102. GOAL OF THE PAGE: VISITOR CLICKS ON FREE TRIAL BUTTON A - 6.4% B - 13.6% Confidential Netbooster Asia Inc. .
- 103. GOAL OF THE PAGE: VISITOR SUBMITS INFORMATION AND CLICKS “TAKE THE NEXT STEP” A B - 17% improvement Confidential Netbooster Asia Inc.
- 104. GOAL OF THE PAGE: VISITOR ADDS AN ITEM TO THEIR CART. A B - 34% Confidential Netbooster Asia Inc. . improvement
- 105. GOAL OF THE PAGE: COMPLETING CHECKOUT A - 8.5% B - 19.7% Confidential Netbooster Asia Inc. .
- 106. Confidential Netbooster Asia Inc.
- 107. PLAN CAREFULLY YOUR NEW WEBSITE FOCUS ON CONSUMER NEEDS AND NOT ON BRAND NEEDS ALWAYS KEEP IN MIND YOUR CONVERSION TARGET, IT S YOUR END GOAL AFTER ALL Confidential Netbooster Asia Inc.
- 108. THANK YOU LAURENT GOIRAND CEO, NETBOOSTER ASIA LGOIRAND@NETBOOSTERASIA.COM Confidential Netbooster Asia Inc.