This document outlines the common purposes and conventions of band and artist websites. Websites are typically used to engage audiences, provide information and updates, promote music and sales, and connect users to other platforms. Standard elements include the band's URL, menus, multimedia content, downloads, user-generated content, links, and an online store. Homepages usually feature the band logo, navigation, genre-specific colors and images, and links to social networks. Other typical pages contain news, tour dates, music, photos, videos, charity information, and the store. Websites also promote synergy by using consistent images across platforms.
