Website personalization with Sitecore Experience Platform
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The document discusses web personalization as a method for displaying targeted content based on user characteristics and behavior. It outlines tactics for enhancing customer engagement, including treating first-time visitors and existing customers differently, leveraging geolocation, and utilizing visitor profiling. The presentation also includes tools and techniques from the Sitecore Experience Platform to promote effective personalization.
Website personalization with Sitecore Experience Platform
- 3. Personalization is the method for displaying targeted, relevant content to your contacts based on their characteristics and behavior WHAt IS A PersonalizatION Robert Senktas
- 4. WHY ANONYMOUS VisitorS today 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 WELL KNOWN CUSTOMERS SITECORE EXPERIENCE PLATFORM Robert Senktas
- 5. HOW – Customer Intentions Robert SenktasImage from - How to personalize your website to boost conversions © Sitecore
- 6. Sitecore Experienc Platform provides right tools in one place HOW - TOOLS Experience Profile Experience Database Real-time Profiling In-session personalization Engagement Plan Engagement Value Points
- 8. INSESSION xManagement - CMS-only mode Base on current visit behavior HISTORICAL xPlatform - Requires MongoDB Contact Behavior Profile to show personalized content based on past profile matches instead of the current profile matches.
- 9. Rules-based personalization Adaptive personalization Historical personalization Test and then personalize
- 10. Just get started Take baby steps—crawl first, then walk, jog, and run. © Sitecore. All Rights Reserved
- 11. Give first-time visitors a special welcome Tactic 1 Robert Senktas 10 personalization tactics by Sitecore
- 12. Treat existing customers like existing customers Tactic 2 Robert Senktas 10 personalization tactics by Sitecore
- 13. Connect and retarget inbound experiences Tactic 3 Robert Senktas 10 personalization tactics by Sitecore
- 14. Leverage geolocation . Tactic 4 Robert Senktas 10 personalization tactics by Sitecore
- 15. Take advantage of visitor profiling TACTIC 7 Robert Senktas 10 personalization tactics by Sitecore
- 16. Use roles and users . Security Robert Senktas
- 18. Thank you for your attention Robert Senktas Warszawa @RobsonAutomator lets-share.senktas.net Q&A