Website redesign tips-tricks_1
- 1. Website Redesign Tips and Tricks Prepared by Mr Rishikesh Someshetti (MD & CEO)
- 2. Why do you have a business website?
- 3. 1 The Wrong Reasons for a Redesign • “We have a new corporate look and feel.” • “I’m tired of the old website.” • “It’s been 12 months since the last redesign.” • “The design department wants to.” • “The CEO wants to do it.”
- 4. 2 Website Redesign – Half line Happiness Your Company Your Prospects Time Launch 6 Months 12 Months
- 5. 3 Billboard in the desert ? Buy Now
- 6. 4 The Right Reason for Website Redesign “Get found by more prospects.” “Convert more prospects into leads and customers.” “Branding” might be a good reason… if it will drive the goals above.
- 7. Business websites are for lead generation.
- 8. 5 Which is better? • Website traffic has doubled • Lead flow has doubled -- Noel Huelsenbeck, CEO, Vocio
- 9. 6 What do you want ? Ugly & Crowded Beautiful & Empty
- 10. The 3 Keys to a Successful Website
- 12. 7 How do you attract prospects? Use Inbound Marketing to Get Found: Create great content Optimize that content for search (SEO) Promote that content using social media
- 13. 8 Content drives visitors • Search engines like fresh content (SEO) • People like fresh content (social media) • More content means more tickets in lottery
- 14. 9 Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
- 15. Websites should convert visitors to leads.
- 16. 10 All websites need landing pages Target Market Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). Website Visitors Leads A cost becomes a benefit. Opportunities Customers
- 18. 12 Landing Pages
- 19. 13 Landing Page Uses • Call to action on website homepage • Links in all email newsletters / emails • Use for all pay-per-click ads • Next step after tradeshows or events
- 20. Websites should produce measurable ROI.
- 21. 14 Measurement is easy online Flickr: akisra
- 22. 15 Metrics Drive Website Design • A redesign without measurable improvements is a waste of time. • Know your current stats and goals before starting the redesign.
- 23. 16 3 Keys to successful website 1. Get Found: Attract website visitors 2. Convert: Visitors to leads & sales 3. Analyze: Produce measurable ROI
- 24. Tips for a Successful Website Redesign Process
- 25. 17 Website Redesign Tip #1 Audit your website, then protect your key assets.
- 26. 18 Avoid website redesign pitfalls 1. Take an inventory of your website assets. • Content, inbound links, keyword rankings, conversion tools 2. Protect your assets during the redesign.
- 27. 19 Website redesign pitfalls • Removing valuable content • Losing value of inbound links • Losing keyword rankings • Changing good conversion tools • Destroy your assets and you’ll get a drop in traffic and leads. • You’ll also have wasted time, effort and money.
- 28. 20 Website Assets = Content • How many pages do you have? • How many will be killed? • Will pages move to a new URL? • How many new pages will you create? • What is your most popular content? • What is your most powerful content?
- 29. 21 Website Assets = Links • How many inbound links do I have? • What interior web pages have links? • Where are my links coming from? • What are my most powerful links?
- 30. 22 Website Assets = Keyword Rank • What keywords do I rank for today? • What keywords do my competitors rank for? • What keywords should I want to rank for? • How has my keyword rank changed?
- 31. 23 Website Assets = Conversion Tools • What generates most of my leads? • What are my best conversion tools? • How can I increase conversions?
- 32. 24 Use NetGains Business Tools to find your assets
- 33. Protecting Your Assets 25 • If you change domains, use a 301 redirect for each individual page. Not all pages globally. • Have a permanent redirect (check at http://www.WebsiteGrader.com) • Identify all URLs with assets (content, keyword rank, links, conversions) and: • Keep this content on the new website • 301 Redirect old URL to the new URL for that page • Maintain SEO / content characteristics
- 34. 26 Website Redesign Tip #2 Spend resources on creating content, more than beautiful design.
- 35. 27 Website Redesign “I'm going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there's one that you can start with?” “Your car isn't unique, and your house might not be either…”
- 36. 28 You should control your website (not the other way around!)
- 37. 29 Create Great Content by Blogging
- 38. 30 Blogging attracts more links
- 39. 31 Blogging attracts more visitors
- 40. 32 Blogging brings social media success
- 41. 33 Use NetGains Business tools to blog
- 42. 34 Website Redesign Tip #3 Make it easy to run conversion experiments.
- 43. 35 All website need landing pages • Limited navigation • Clear and simple • Form above fold
- 44. 36 Track your conversion rate
- 45. 37 Conversion Experiments 32% Conversion 53% Conversion
- 46. 38 Faster Experiments – Faster Results
- 47. 39 Landing page editing • How fast can you launch a new landing page? • Can one person do it in 15 minutes? • What is the cost of experimentation?
- 48. 40 Use NetGains tools to build landing pages
- 49. 41 Website Redesign Tip #4 Make it easy to measure results.
- 50. 42 Avoid Paralysis by Analysis • Don’t measure everything. • Simple is better than complicated. • Focus on 3-5 metrics.
- 51. 43 Website redesign summary 3 Keys to a Successful Website • Get Found: Attract website visitors • Convert: Visitors to leads & sales • Analyze: Produce measurable ROI 4 Tips for Website Redesign • Audit your website, then protect your key assets. • Spend resources on creating content, more than beautiful design. • Make it easy to run conversion experiments. • Make it easy to measure results.
- 52. 44 How to put all pieces together? d.j.k. on flickr
- 53. Complicated & Confusing Easy & Integrated
- 54. Thank You Contact Information NetGains Technologies Pvt. Ltd. Phone : +91 6139 7100 708 / 709, Corporate Avenue, Email Id : sales@netgainstechnologies.com Sonawala Road, Near Udyog Bhavan, Website : www.netgainstechnologies.com Goregaon (E). Mumbai-400 063. India.
Editor's Notes
- #54: There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.